Jerry Sanders (businessman)

Walter Jeremiah Sanders III
Jerry Sanders
Born (1936-09-12) September 12, 1936
Spouse(s) Tawny Sanders (1990-present)

Walter Jeremiah Sanders III (born September 12, 1936) is an American businessman and is a co-founder and was a long-time CEO of the American semiconductor manufacturer Advanced Micro Devices (AMD).

Early life and education

Jerry Sanders III grew up in the South Side of Chicago, Illinois, raised by his paternal grandparents.[1] He was once attacked and beaten by a street gang[2] leaving him so covered in blood[1] that a priest was called to administer the last rites.[3] He attended the University of Illinois at Urbana-Champaign on an academic scholarship from the Pullman railroad car company.[1] He graduated with his bachelor's degree in engineering in 1958.

After graduation he went to work for the Douglas Aircraft Company. He eventually moved to Motorola, then to Fairchild Semiconductor.

Business career

In 1968 Sherman Fairchild brought a new management team into Fairchild Semiconductor, led by C. Lester Hogan, then vice president of Motorola Semiconductor. The staff from Motorola, also known as "Hogan's Heroes", were conservative and hence immediately clashed with Sanders' boisterous style.

In 1969 a group of Fairchild engineers decided to start a new company, which became Advanced Micro Devices (AMD). They asked Jerry Sanders to join them, and he said he would, provided he became the president of the company. Although it caused some dissension within the group, they agreed, and the company was founded with Sanders as President.

Sanders took his trademark style into his position as the CEO of AMD. He realized that the key to earning wealth was for everyone else at AMD to make a lot of money too. Every employee at the company got stock options, a huge innovation at the time.

Sanders gave the company a strong sales and marketing orientation, so that it was successful even though it was often a little behind its competitors in technology and manufacturing. He shared the success of the company with the employees, usually coincident with sales-oriented growth targets. One time, as a successful sales goal was met, the company held a drawing among all the employees, and an immigrant production worker in Sunnyvale, California won $1000 a month for 20 years (USD $240,000).

He drove the company through hard times as well. In 1974, a particularly bad recession almost broke the company. Through many difficult recessions he refused to lay off employees, a reaction to the rampant layoffs that had occurred at Fairchild earlier. Instead of cutting employees, he asked them to work Saturdays to get more done and get new products out sooner. There were also good times for the company. Sanders gave each one of his employees $100 as they walked out of the door during AMD's first $1M quarter. AMD was also the first US company to implement a cash-profit sharing employee compensation program, where employees would regularly get profit checks upwards of $1000.

In 1982, he was responsible for a licensing deal with Intel that made AMD a second source to IBM for the Intel Microprocessor series, a deal that eventually made the company the only real competitor to Intel.[2]

In 2000, Sanders recruited Héctor Ruiz, at the time the president of Motorola's Semiconductor Products Sector, to serve as AMD's president and chief operating officer, and to become heir apparent to lead the company upon Sanders' retirement. Ruiz succeeded Sanders in the CEO's seat in 2002.

His maxim was: "people first, products and profit will follow!" This was given as a printout for each AMD worker who started a job at AMD in Dresden until Jerry Sanders's retirement.

Personal life

Jerry Sanders has three children from his first marriage. Sanders and second wife Tawny have a daughter, Paris.

References

  1. 1 2 3 Paul Wood (March–April 2004). "The Diligent Dilettante". Illinois Alumni Magazine.
  2. 1 2 Mark Simon (October 4, 2001). "PROFILE- Jerry Sanders - Silicon Valley's tough guy". San Francisco Chronicle.
  3. ↑ Michael Kanellos (April 24, 2002). "End of era as AMD's Sanders steps aside". CNET. Archived from the original on July 10, 2012.
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