Jarrod Moses

Jarrod Moses
Born	Philadelphia
Years active	1991 - present

Jarrod Moses is an entertainment and marketing industry executive and producer. He is the founder and Chief Executive Office of the United Entertainment Group.^[1][2]

After a sixteen year career in Grey Group, Moses founded United Entertainment Group in 2007 with the collaboration of United Talent Agency. In 2015, global communication firm Edelman acquired a percentage of United Entertainment Group. He has been featured in The New York Times,^[3] Variety, The Hollywood Reporter, AdAge,^[1] and on NBC’s The Apprentice, CNN, ABC, Bloomberg TV and Radio, Fox Business News, and other various international publications.^[4][5]

Early life and education

Moses was born and raised in Philadelphia.^[1] His father passed away when he was 12 and he occasionally went to work with his mother, a stage actress. On such occasions, he often worked as a ticket manager or front door manager of theatres where his mother was performing.^[3]

In his early 20s, Moses went to Uzbekistan after the fall of the Soviet Union to help American investors launch various enterprises that include a baseball team.^[1]

Career

Moses joined Grey Advertising in 1991 in a marketing position. He continued working in various positions at different departments at the firm for the next six years, when in 1997, he formed Alliance as a subsidiary of the Grey Group and under the mentorship of Ed Meyer, Moses became the President of Grey Advertising. In 1998, he developed a collaboration between J. Crew and Dawson's Creek, where Dawson's teens teens would wear the clothes on-air, and the J. Crew would devote an entire catalog to the show, featuring the actors.^[6] The idea gained Moses media attention and appreciation at his company.^[1] He further brokered deals including pairing Old Spice with the Will Ferrell comedy Talladega Nights: The Ballad of Ricky Bobby, and integrating Crest toothpaste into The Apprentice while also appearing in the broadcast.^[7][8]

In 2004, Moses produced On The Road: A True Rock-n-Roll Road Story, a television show in which college-age people competed for a gig at Sugar Ray's record label, which aired on SpikeTV. Moses continued working as the president and CEO of Alliance until 2007, when Grey Group was acquired by WPP Group.^[9] Soon after the sale, Moses founded United Entertainment Group as a joint venture between himself and United Talent Agency.^[10][11] UEG operates independently from UTA and focuss on developing and producing entertainment properties for consumer brands in nontraditional ways as well as building brands for celebrity clients.^[12]

Under Moses' leadership, UEG has developed entertainment campaigns for companies including Procter & Gamble, Frito-Lay, AT&T, Starbucks, LG Electronics, Nestlé and Queen Latifah, Inc.^[13] Moses also has worked with celebrity clients that include Rihanna, Mark Wahlberg, Queen Latifah, Usher, Katy Perry, Drew Barrymore, and Taylor Swift.^[9][14] Moses has earned many industry accolades including Emmys, Platinum Records, Cannes Lions, and Effies. He has been featured in The New York Times, Variety, The Hollywood Reporter, AdAge, and on NBC’s The Apprentice, CNN, ABC, Bloomberg TV and Radio, Fox Business News, and other various international publications.^[4][15]

In addition to his career, Moses has been an adjunct professor of marketing at Columbia University Business School since January 2012.^[16] He also is a member of the Board of the Hamptons International Film Festival, and a co-founder of the New York Comedy Festival.^[17]

References