James J. Cooney
Jim Cooney (born 1958) is a direct marketing and media buying executive with 30 years of local, regional, national and international experience. His mentors were direct marketing pioneers Edward Valenti, Barry Becher and Arthur Schiff whom he began working with directly out of college in 1981. The trio collaborated on numerous successful marketing campaigns including Armourcote Cookware ($80 million in sales) and the Ginsu Knife ($60 million in sales). He began his career as a copywriter working directly under Creative Director Schiff at direct marketing agency Dial Media at age 22 and within 3 years succeeded Schiff as the agency's VP/Creative Director.[1] He is a twenty six time ECHO and New England Direct Marketing Association (NEDMA) award-winning copywriter, broadcast producer, creative director, account executive, media planner/buyer, marketing strategist/consultant, and Account Executive/Supervisor.
He currently serves as President/CEO, Managing Partner, and Direct Marketing Creative Director at PriMedia Inc, a national media buying and marketing services firm based in Warwick, Rhode Island. He oversees many of the firm's major accounts, including Re-Bath, APC by Schneider Electric, Xerox, AllianceBernstein CollegeBoundfund, Air Canada's Canada, New England Electric, Stannah Stairlifts, IMAX, Astra-Zeneca, and RE/MAX of New England.