James Averdieck
| James Averdieck | |
|---|---|
| Born | November 1965 (age 51) |
| Residence | Fulham, London, England |
| Nationality | British |
| Education | Uppingham School |
| Alma mater | Durham University |
| Occupation | entrepreneur |
| Known for | founder of Gü and the Coconut Collaborative |
| Spouse(s) | Annie |
| Children | 2 |
James Averdieck (born November 1965) is a British entrepreneur, the founder of the dessert manufacturer Gü and the Coconut Collaborative.
Early life
Averdieck was born in November 1965.[1] His father was the owner of a textile business.[2] He was educated at Uppingham School,[3] and received a bachelor's degree in economics from Durham University in 1988.[4]
Career
He worked for the food companies Safeway and St Ivel for ten years.[3]
Averdieck founded Gü in 2003, and in 2010 sold it to Noble Foods for £32.5 million.[5]
In 2014, he bought a majority stake in Bessant and Drury, a small dairy-free ice cream company, which he rebranded as the Coconut Collaborative, which uses coconut milk instead of dairy.[6]
Personal life
He is married to Annie, they have two children, and live in Fulham, London.[3]
References
- ↑ "James AVERDIECK - Personal Appointments (free information from Companies House)". Beta.companieshouse.gov.uk. Retrieved 4 July 2017.
- ↑ Alex Lawson (11 May 2015). "Growth Capital: Gü founder James Averdieck keeps it sweet even after making pots of money | London Evening Standard". Standard.co.uk. Retrieved 4 July 2017.
- 1 2 3 Healthy Eating (4 March 2006). "The wonder of Gü". Telegraph. Retrieved 4 July 2017.
- ↑ "Durham University Business School : Our Alumni: James Averdieck - Durham University". Dur.ac.uk. 25 May 2017. Retrieved 4 July 2017.
- ↑ Kitty Dann. "Gü founder James Averdieck on why he decided to start again | Guardian Small Business Network". The Guardian. Retrieved 4 July 2017.
- ↑ Matthew Caines (24 March 2017). "'A food business's biggest challenge is getting to £1m in turnover'". Telegraph.co.uk. Retrieved 4 July 2017.