Jacaranda FM

Jacaranda FM
Broadcast area Gauteng, Limpopo, Mpumalanga, North West
Branding Jacaranda FM, previously Jacaranda 94.2
Slogan "80’s, 90’s and now"
Frequency 93.9 - 97.1 MHz FM
First air date January 1, 1986
Format Adult Contemporary; Commercial
ERP 110 kilowatts
Transmitter coordinates Pretoria-Gelukskroon (Magaliesberg Mountain Range)25°41′21.00″S 27°59′1.00″E / 25.6891667°S 27.9836111°E / -25.6891667; 27.9836111
Owner Kagiso Media; Lagardère Active
Sister stations East Coast Radio; OFM; Heart 104.9; iGagasi 99.5fm; Kaya FM
Webcast Jacaranda 94.2 Webcast
Website Jacaranda FM Website

Jacaranda FM, previously known as Jacaranda 94.2, is a commercial South African radio station, broadcasting in English and Afrikaans, with a footprint that covers Gauteng, Limpopo, Mpumalanga and the North West Province and boasts a listening audience of 2 million people a week, and a digital community of more than 1,1 million people a month. The station's format is mainstream adult contemporary with programming constructed around a playlist of hit music from the 1980s, 1990s and now.

According to the latest official numbers from the South African Advertising Research Foundation [1] released in 2014, Jacaranda FM is the no. 1 station among Afrikaans home language consumers in Gauteng province, and one of the top 10 stations in the country. Gauteng is South Africa's economic powerhouse and home to the vast majority of the country's economically active population.

Jacaranda FM operates a regional transmitter split service from a studio in Nelspruit. It can be heard in most of the Capricorn, Bushveld and Lowveld regions of the Limpopo Province as well as in the Mpumalanga Lowveld, notably Nelspruit and the Kruger National Park. Split broadcasts occur each weekday from 12:00-16:00 and on Saturdays from 10:00-14:00. Morning and afternoon drive time newscasts are also fed to the regional audience.

History

The station started broadcasting at midnight on 1 January 1986 during a special outside broadcast from a New Year's Eve ball in the Pretoria City Hall. Radio Jakaranda/Radio Jacaranda was established as a result of the restructuring of the South African Broadcasting Corporation's regional radio portfolio following their decision to discontinue the popular Springbok Radio on 31 December 1985. The original three regional services, Radio Good Hope, Radio Port Natal and Radio Highveld were expanded with three new services - Radio Jacaranda, Radio Oranje and Radio Algoa. Jacaranda's transmitting signal was upgraded to stereo in 1990 - coupled with a name change to Jakaranda Stereo/Jacaranda Stereo. In 1994, the name was changed again to Jacaranda 94-97. The original location was Studio RS9 at SABC Northern Transvaal Broadcasting Services in Weavind Park, Pretoria until a move to a highly visible location next to the N1 Ben Schoeman Freeway on Samrand Avenue, Centurion, when the station was privatised in 1997 - and renamed "Jacaranda 94.2 - More Music, More Stars/Meer Musiek, Meer Sterre". In 1999, the payoff line changed to "Your Soothing Companion/Jou Streler Speler", and currently is "SA's best mix of the 80s 90s and now".

Prominent past presenters of this radio station include: Fanus Rautenbach, Willem Engelbrecht, Ben Theunissen, Helen Naudé, Theo Conradie, Tom Henderson, Alida Theron, Anelle Schotkamp-Hugo, Pierre Schnehage, Anton Schmidt, Derrich Gardner, Morné Zeelie, Elana Afrika, Kieno Kammies, Duncan Pollock, Clayton Robbertze and Darren Scott.

Jacaranda FM is part of Kagiso Media, South Africa's biggest black owned media company. Jacaranda FM is the group's top performer and is currently South Africa's number 1 independent radio station by weekly audience figures (2 089 000 weekly listeners - RAMS June 2014)

Location

Jacaranda FM operates primarily from their studio offices in Midrand near Johannesburg. The address is: Jacaranda Broadcast Centre, 89 14th Road, Erand Gardens, Midrand, PO Box 11961, Centurion 0046.

They also have a secondary studio in the Montecasino complex, Johannesburg. The regional split is broadcast from Nelspruit, where another satellite studio can be found at Emnotweni Casino.

The station moved into a new building in Midrand, in December 2012, approximately 6 km South of the previous location on Samrand Avenue, Kosmosdal.

Corporate Identity

Jacaranda FM unveiled its new brand identity and payoff line at the 2nd annual Jacaranda Day at Loftus Versfeld - 14 April 2012. The new identity complements the Jacaranda FM brand - a brand that is locally rooted, globally savvy, music-driven, accessible, trusted, caring and all-round fun. The icon shape and look is inspired by a guitar plectrum, which also looks like a ‘play’ button. A “J” has been carved into the plectrum creating a unique signature. The payoff line is “SA’s best mix of the 80’s, 90’s and now”.

Current weekday presenter line-up

Current weekend presenter lineup

SATURDAY

SUNDAY

Playout and transmission

Jacaranda FM utilises G-Selector music scheduling and Zetta playout software from Radio Computing Services (RCS).

The FM signal is beamed via STL from the Jacaranda Broadcast Centre in Centurion and carried on 22 transmitters broadcasting on frequencies ranging from 93.9 - 97.1 MHz. These transmitters are operated by South Africa's state-owned broadcast signal distributor Sentech.

In addition to the conventional over-the-air FM broadcast, Jacaranda FM is also available on the DStv audio bouquet (Channel 158). The DStv IS-7 Ku band satellite footprint blankets the whole of South Africa, Lesotho, Swaziland, Namibia, Botswana, Zimbabwe, Mozambique and the southern half of Malawi.

Live worldwide audio streaming is hosted on its website.

GAUTENG

LIMPOPO

MPUMALANGA

NORTH WEST

Broadcast time

Listenership Figures

Estimated Listenership[3]
7 Day Ave. Mon-Fri
May 2015 1 955 000 1 000 000 May 2013 1 855 000 909 000
Feb 2013 1 744 000 831 000
Dec 2012 1 796 000 835 000
Oct 2012 1 869 000 843 000
Aug 2012 1 771 000 780 000
Jun 2012 1 774 000 804 000

References

  1. ↑ SAARF website
  2. ↑ The Annual Guide to Radio in South Africa (AdVantage 2012). Media 24. 2012.
  3. ↑ SAARF RAMS (Presentations)

Coordinates: 25°55′39″S 28°08′37″E / 25.9274°S 28.1436°E / -25.9274; 28.1436

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