Iowan Old Style

Iowan Old Style
Category Serif
Classification Old-style
Designer(s) John Downer
Foundry Bitstream

Iowan Old Style is a digital serif typeface designed by John Downer and released by Bitstream in 1990.

Iowan Old Style is inspired by serif typefaces designed in the 1490s in Italy now called the 'old-style' of typeface design, with influence from Downer's work as hand-painter of signs.[1][2][3]

Compared to the historical models it is based on, Iowan has a higher x-height, meaning that the lower-case letters are taller and appear larger.[4] This produces a design that is particularly orientated for uses where legibility is a problem such as display and on-screen use. It is used as a default font on Apple's iBooks application and is included as a system font on iOS and OS X.[5][6]

Design

Downer has described the design as influenced by painted signs he saw or has painted himself in eastern Iowa. It has diamond-dots (tittles) on the 'i' and 'j' similar to the Arts and Crafts-influenced work of Frederic Goudy such as his Goudy Old Style.[7]

Iowan began as a design for ITC but after they dropped plans to release it was bought up by Matthew Carter of Bitstream, who digitised and released it.[3] Bitstream later revisited the design, adding ornaments and capitals for titling.[7] The character set includes small capitals and ligatures, as well as Cyrillic characters. Stephen Coles, an expert on digital fonts, has described its design as 'hardworking'.[8]

References

  1. Butterick, Matthew. "Iowan Old Style". Typography for Lawyers. Archived from the original on January 16, 2015. Retrieved 2 August 2015.
  2. Hoefler, Jonathan. "John Downer at The Propagandist". Hoefler & Frere-Jones. Retrieved 21 January 2016.
  3. 1 2 "Alastair Johnston interviews John Downer" (PDF). Alastair Johnston. Retrieved 21 February 2016.
  4. "Iowan Old Style". Identifont. Retrieved 2 August 2015.
  5. Coles, Stephen. "Apple iBooks 1.5". Fonts In Use. Retrieved 21 January 2016.
  6. Berry, John. "Text on the pages of iBooks". Easily Amused. Retrieved 21 January 2016.
  7. 1 2 Berry, John. "An American Typeface Comes of Age". dot creative. Retrieved 2 August 2015.
  8. "Recommended book text fonts". Fontshop. Retrieved 21 January 2016.
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