Institute for Public Relations

Institute for Public Relations
Predecessor Foundations for Public Relations Research and Education
Slogan The Science Beneath the Art of Public Relations
Website instituteforpr.org

The Institute for Public Relations (IPR) is a United States-based, non-profit organization that organizes and sponsors research on public relations.[1][2]

The IPR traces its origins to the 1956 establishment of the Foundations for Public Relations Research and Education, a program of the Public Relations Society of America (PRSA).[3] Pendleton Dudley was inaugural chair of the early group which became an independent organization, adopting the name "institute", in 1989.[3] In 2016, the PRSA announced a three-year program of partnership with the IPR to "examine gaps in expectations and skills for new professionals, while also informing the industry at large on how to support its up-and-coming talent base".[4]

The Institute for Public Relations is housed at Weimer Hall on the campus of the University of Florida in Gainesville, Florida.[5]

References

  1. ↑ Heath, Robert (2013). Encyclopedia of Public Relations. SAGE. p. 455. ISBN 1452276226.
  2. ↑ Jain, Amit (July 16, 2014). "Emerging Models of PR Measurement". PRWeek. Retrieved March 25, 2017.
  3. 1 2 Heath, Robert (2010). The SAGE Handbook of Public Relations. SAGE. ISBN 1506319130.
  4. ↑ Smith, Ernie (November 17, 2016). "PUBLIC RELATIONS SOCIETY EYES NEW STRATEGY FRAMEWORK". Associations Now. Retrieved March 25, 2017.
  5. ↑ "Staff". instituteforpr.org. Institute for Public Relations. Retrieved March 25, 2017.
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