InnoGames

InnoGames GmbH
Type of business Private
Founded 2007
Headquarters Hamburg, Germany
CEO Hendrik Klindworth
Revenue 130 Million €
Employees 400 (October 2016) from 30 nations
Website www.innogames.com

InnoGames GmbH is a developer and publisher of browser-based and mobile online games seated in Hamburg. The company now has 150 million registered players and by 2016, it reached a revenue of 130 million €.[1]

History

In 2003, founders Hendrik and Eike Klindworth created and released the browser-based online game Die Stämme as a hobby project. At the end of 2005, the game reached more than 50,000 active players and today has a total of 55 million registered players.[2] Due to the success, the three founders decided to work full-time on the development and publishing of browser games. Then in early 2007, InnoGames was founded to handle the operation and continued development of the Die Stämme (English name Tribal Wars). Since then, the company has developed new games and publishes their games worldwide.[3]

The company released its second game, The West, in 2008. That same year InnoGames moved to Hamburg-Harburg and hired additional employees.[3] As the company continued to grow, they released their third game, Grepolis, on 2009. Since 2013, Grepolis is playable as an app for iOS and Android devices.[4] Its first city-builder, Forge of Empires, was published in 2012. The game includes a journey through time that begins in the Stone Age and guides the player through the ages of human history. Currently, the latest era is the Oceanic Future, but further extensions are planned. Forge of Empires was awarded the German Computer Game Prize in 2013 as the best browser game.[5] Since the 5th of June 2014 the game is also playable as an app on the iPad.[6] The iPhone version followed on September, 2014 [7] and the Android version on March 25, 2015.[8] Following Forge of Empires' Android version in 2015, the German developer published its second city-building MMO, Elvenar in April[9]

Further Growth:

In May 2010, the investor Fidelity Growth Partners Europe (FGPE) joined InnoGames with a minority share. Also in 2010, former Electronic Arts executive Gerhard Florin joined InnoGames as Chairman.[10] By 2016, MTG (Modern Times Group) acquired 35% of the German free-to-play developer.[11] 2016 was also InnoGames' most successful year, having a 68% year-on-year growth.[12] The following year, InnoGames acquired Wooga's strategy game Warlords, promising a relaunch of the game.[13] Later, on May 2, 2017 the Swedish Company MTG increased its stake in InnoGames by buying 51% of the company [14]

Mobile initiative

The first title that the company launched on mobile platforms was Tribal Wars, its founding game. Grepolis, another of its strategy browser titles, was also launched onto mobile platforms in 2013.[15] Finally in 2014, Forge of Empires was also converted to tablet and mobile [16] and increased the company's revenues. InnoGames managed to transition from browser to mobile, even as other studios have faltered. The company now has four studios which develop and maintain their strategy games.[11] Despite focusing on mobile, their CEO has said that the company will continue developing and maintaining browser games in the future [17]

Games

References

  1. ↑ InnoGames increased revenue by 25 percent in 2016, gamesindustry.biz, February 7, 2017
  2. ↑ "Tribal Wars 2 Launched on iOS, Seamlessly Sharing Data With Android and Browser". 2p.com. June 24, 2015.
  3. 1 2 History: Innogames., InnoGames, Aug 28, 2012
  4. ↑ "Grepolis App Now Available on iPhone". GameCry.com. September 4, 2013.
  5. ↑ "MMO of the Year Hall of Fame". MMO of the Year. Retrieved May 4, 2017.
  6. ↑ Shaul, Brandy (June 5, 2014). "InnoGames brings Forge of Empires to iPad". ADWEEK. Retrieved May 4, 2017.
  7. ↑ Marceau, Erica (September 29, 2014). "Forge of Empires now optimized for iPhone". Technology Tell. Retrieved May 4, 2017.
  8. ↑ "Forge of Empires Comes to Android". Forge of Empires Blog. March 25, 2015. Retrieved May 4, 2017.
  9. ↑ "Elvenar Overview". MMOs.com. Retrieved May 4, 2017.
  10. ↑ Matt Martin (February 2, 2011). "Florin takes chairman role at InnoGames". GamesIndustry.biz.
  11. 1 2 Handrahan, Matthew (Oct 13, 2016). "MTG acquires 35% of InnoGames for €90 million". gamesindustry.biz.
  12. ↑ Tucker, Jake (Feb 7, 2017). "Players managed 600m hours of gameplay on InnoGames titles in 2016". Develop.
  13. ↑ Takahashi, Dean (February 23, 2017). "InnoGames acquires Wooga's stratgy game Warlords". VentureBeat. Retrieved May 4, 2017.
  14. ↑ Winter, Jason (May 2, 2017). "Swedish Entertainment Companu Buys 51% Stake in InnoGames". Retrieved May 4, 2017.
  15. ↑ E3 - InnoGames' Growth & The Move to Fully Cross-Platform Experiences.Two of six games have a mobile app., RTSGURU, Jun 26, 2013
  16. ↑ us.forgeofempires.com
  17. ↑ "Interview with Hendrik Klindworth, CEO of InnoGames". F2P.com. Oct 10, 2015.
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