In-image advertising

In-image advertising is a form of contextual advertising where specific images on a website are matched with related advertisements.[1]

Description

In-image advertising uses “data about the image, its tags, and the surrounding content to match images with ads that are contextually relevant.” [2] Once a website owner integrates the scripts onto their publishing systems, site visitors can move their mouse over the images or look at an image for a certain amount of time to reveal an ad.

Most in-image advertising have the following characteristics:

  1. When a user mouses over an image on a website, a small overlay on the lower segment of the image appears.
  2. The overlay can be closed out by the user.
  3. Some in-image ad technologies produce a pop-up box when visitors mouse over images.[3]
  4. Clicking on the text of an in-image advertisement directs users to a new page.

In-image ads were first introduced by GumGum in February, 2008,[4] as a way for publishers to pay image licensing fees on an ad-supported basis. Picad Media, which launched its "in-picture ad network" in September, 2008,[5] was later renamed Image Space Media and was acquired by Vibrant Media in January, 2012.[6]

Since the turn of the decade as the web has shifted towards one with increasingly visual content [7] new companies have emerged such as Znaptag [8]and Advant Technology Ltd. In June 2014 NetSeer introduced InImageLinks,[9] a service that embeds contextual text and display ads within editorial images and addresses challenges associated with new Viewable Impression metrics.

Advertising Model

In-Image advertising works on a cost per click (CPC) or cost per thousand impressions (CPM) model.

See also

References

  1. ↑ Mei T, Hua X, & Li S (2008). Contextual In-image Advertising. In Proceedings of the 16hth ACM International Conference on Multimedia, 439-448.
  2. ↑ Saint N (April 7, 2010). Ex AOLer Joins Startup That Wants To Put Ads In Images All Over The Internet. Business Insider
  3. ↑ http://www.internetnews.com/ec-news/article.php/3812186/Google%20Bets%20on%20Startups%20PhotoBased%20AdSense.htm
  4. ↑ Michael Arrington (February 13, 2008) . "GumGum Launches New Image Licensing Platform".
  5. ↑ Michael Arrington (September 8, 2008) DemoPit Company: Picad Media. TechCrunch 50 2008.
  6. ↑ Anthony Ha (January 19, 2012) Vibrant Media Boosts In-Image Ads With Acquisition
  7. ↑ Stephen Harvey (October 13, 2014) . Advant Technology 51 2014.
  8. ↑ http://www.iab.net/media/file/INIMAGEADVERTISINGBUYERSGUIDE.pdf
  9. ↑ Mindy Charski (August 4, 2014)
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