Imperial (beer)

Imperial
Manufacturer FIFCO
Introduced 1924
Alcohol by volume 4.5%
Style Pale lager
Imperial with the "aguilita"

Imperial (Cerveza Imperial) is a Costa Rican brand of beer, manufactured by the Florida Ice & Farm Company (FIFCO). Imperial, a lager, was first produced by the Ortega brewery in 1924 and is the most popular beer in Costa Rica.[1] It has spun off Imperial Light and Imperial Silver. FIFCO produces other beers including its Pilsen, Bavaria, and Rock Ice brands.

Imperial is the world's first water positive beer. This term refers to a product that returns to the ecosystem more water than it takes from the environment during its elaboration process, from the extraction of raw material to the consumption of the final product.

Three steps are taken to be water positive: The first step is to measure 100% of the water consumption throughout the value chain, the second is to reduce to a minimum the water usage needed and the third step is to compensate more water than the process has used.

Its logo, which is a well known icon in Costa Rica, was designed by Enrique Hangen, who, at the time, was the owner of the advertising agency "Casa Gráfica". Imperial is also known by Costa Ricans as "Aguila" or "Aguilita", which translates into English as "Eagle" or "Little Eagle" in reference to its logo, which is the Imperial Eagle used in European heraldry.

Advertisement has been managed by GarnierBBDO.[1]

Product Information (12oz serving)

Calories-150
Carbohydrates-13.845 grams
Protein-3.59 grams
Style-Dortmunder Lager
Alcohol Content-4.5% by volume
IBU-16.5 [2]

Awards

References

  1. 1 2 3 Jaime Lopez (December 16, 2011). "Life Beyond Imperial: Options for Beer Lovers". The Costa Rica Star. Retrieved February 8, 2015.
  2. ↑ http://www.florida.co.cr/productos_es/cer_imperial.php
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