I'm a Ruin

"I’m a Ruin"
Single by Marina and the Diamonds
from the album Froot
Released 22 March 2015 (2015-03-22)
Format Digital download
Genre Synthpop
Length 4:32
Label
Songwriter(s) Marina Diamandis
Producer(s)
Marina and the Diamonds singles chronology
"Happy"
(2015)		 "I’m a Ruin"
(2015)		 "Forget"
(2015)

"Happy"
(2015)		 "I'm a Ruin"
(2015)		 "Forget"
(2015)
Music video
Official music video on YouTube

"I’m a Ruin" is a song by Welsh singer-songwriter Marina Diamandis, professionally known as Marina and the Diamonds. It was released on 2 February 2015 as the third official single from her third studio album, Froot, two months before the release of the album.[1] A music video for the song was released the following day, and premiered on Noisey. During its initial premiere on BBC Radio 1 in the United Kingdom, host Huw Stephens announced that the song would be officially released as a single in the United Kingdom on 22 March 2015 . "I'm a Ruin" was praised by critics, who commended its production, lyrical content, and Diamandis' vocal delivery; it was further hailed as a highlight of Froot.

Background and release

As with the other tracks on the album, "I'm a Ruin" was written solely by Diamandis. It was written about an experience in which she had to break up with someone with whom she was in a relationship, which left her with feelings of guilt as she had hurt someone else. Diamandis said of the experience "It’s just as hard as being rejected or dumped".[2]

The song is a sparse synth-based pop and rock track that features mild hints of disco.[3] Like the rest of the album, it was recorded with a live band, and produced by David Kosten and Diamandis.

The song was officially released on 2 February, but due to early shipping of the "Immortal"/"I’m a Ruin" vinyl single, containing the song in addition to previous promotional single "Immortal", it leaked online around a week and a half earlier.[4] The song received its first official radio premiere on Huw Stephens’ radio show on 27 January.[5]

Music video

The song received its YouTube premiere on January 27 as an audio video.[6] The same day, the hashtag “#imaruin” trended at #1 worldwide.[7]

On 3 February, the official music video premiered via Noisey’s website. It was directed by Marcus Lundqvist and filmed during late January 2015 on the island of Lanzarote, Spain, and features Diamandis dancing in front of a barren mountainous landscape, which switches later on in the song to an underwater scene where she is surrounded by jellyfish. The video pays homage to Madonna's "Frozen" video.[8] Seventeen days later, an acoustic video for "I’m a Ruin" premiered on Elle’s website.[9] It was directed by Paul Caslin, who directed all of Diamandis’ acoustic videos on Froot.[10]

Reception

The song received critical acclaim from reviewers. Jamie Milton from DIY called it “another affected take from the record, beginning lovelorn and sombre before finding ‘Froot’-laced escape in the energy-flowing choruses.”[11] Despite giving a mixed review of Froot, Joe Rivers of Clash Magazine called "I'm a Ruin" an "absolute songwriting masterclass."[12] Matt Collar from Allmusic called "I'm a Ruin" a "shadowy" and "airy introspective epic", and compared the song to songs by Scottish singer-songwriter Annie Lennox. Collar also chose "I'm a Ruin" as a highlight of Froot.[13] Laurence Day of The Line of Best Fit stated that "I'm a Ruin" is "arguably the centerpiece of the album." He further added that the song contained "all the neon-flicker glamour, the fading elegance, the regret-laced-with-hope tenets and the unfathomably catchy double-tap chorus," which "superglues together all the best bits of FROOT into one delicious package."[14]

Upon release, "I’m a Ruin" reached the top 10 in 20 territories on the iTunes charts, peaking at number 2 in the US, and also reaching number 14 in the UK.[15]

Track listing

  1. "I’m a Ruin" – 4:32

Certifications

Chart (2015) Peak
position
UK Singles (Official Charts Company) 169
Region Certification Certified Units/sales
United States (RIAA) Gold 500,000
United Kingdom (BPI) Silver 200,000

Release history

Region Date Format Label
Worldwide 2 February 2015 Digital download (via pre-order of the album) Atlantic
Neon Gold
United Kingdom 22 March 2015 Digital download (single release)

References

  1. ↑ Marina Diamandis [@MarinaDiamandis] (2 February 2015). "4th Froot: I'M A RUIN www.youtube.com/watch?v=H7z19xLjNXs" (Tweet). Retrieved 25 November 2016 – via Twitter.
  2. ↑ Day, Laurence (11 November 2014). "Diamonds Are Forever". The Line of Best Fit. Retrieved 25 November 2016.
  3. ↑ Baxter, Richard (22 January 2015). "New Track – Marina and the Diamonds, ‘I’m A Ruin’". PopologyNow. Retrieved 25 November 2016.
  4. ↑ Marina Diamandis [@MarinaDiamandis] (22 January 2015). "So… Some of you may have heard snippets of 'I'm A Ruin' floating round the web. It leaked because my 7" vinyl shipped this week" (Tweet). Retrieved 25 November 2016 – via Twitter.
  5. ↑ Marina Diamandis [@MarinaDiamandis] (22 January 2015). "If you CAN wait, my friend @HuwStephens will be premiering the real version next Tuesday on his show on Radio 1..." (Tweet). Retrieved 25 November 2016 – via Twitter.
  6. ↑ "MARINA AND THE DIAMONDS - I'M A RUIN". YouTube. Retrieved 26 November 2016.
  7. ↑ @neongoldrecords (27 January 2015). "was about to say let's get #IMARUIN trending but it's already number one worldwide so well done everyone" (Tweet). Retrieved 25 November 2016 – via Twitter.
  8. ↑ Marina Diamandis [@MarinaDiamandis] (3 February 2015). ""I'm A Ruin" Directed by @MarkusLundqvist" (Tweet). Retrieved 25 November 2016 – via Twitter.
  9. ↑ Elle [@ELLEmagazine] (20 February 2015). "Watch @MarinaDiamonds "I'm A Ruin" video and prepare for acoustic heaven: on.elle.com/1CSOk2g" (Tweet). Retrieved 26 November 2016 – via Twitter.
  10. ↑ McManus, Brian (17 December 2014). "Premiere: Marina And The Diamonds Get "Happy" In Uplifting New Video". Retrieved 26 November 2016.
  11. ↑ "Marina and the Diamonds previews Froot with I’m a Ruin".
  12. ↑ "Marina & The Diamonds - Froot".
  13. ↑ "Froot - Marina and the Diamonds".
  14. ↑ "FROOT by Marina & The Diamonds review".
  15. ↑ "Constantly amazed by your support for my music".
  16. ↑ "Marina and The Diamonds – I'm a Ruin – Single". Retrieved 29 March 2015.
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