Hungryhouse

hungryhouse
Industry Online food ordering
Founded 2006[1]
Headquarters London, UK
Parent Delivery Hero
Website hungryhouse.co.uk

hungryhouse.co.uk is a UK-based platform for the online ordering of takeaway food owned by German company Delivery Hero. It allows users to search for restaurants and browse local takeaway menus before placing an order online.

As of mid 2016, Hungryhouse claims over 10,000 restaurants partners on its platform and operates in most major cities across the UK.

In January 2013 the company was bought by Berlin-based holding company Delivery Hero.[2]

History

Co-founders Shane Lake and Tony Charles founded Hungryhouse in 2003, launching the online platform in 2006.The co-founders appeared on BBC1’s investment show Dragons' Den [3] in 2007, with an offer of £100,000 investment coming from James Caan and Duncan Bannatyne.

The investment deal with the Dragons later collapsed, with a £150,000 investment coming from alternative business angels.[4] The initial round of funding was used to expand the business, increasing hungryhouse’s restaurant partners from 150 in 2007 to 2,500 in September 2010.[5]

In February 2013, it was announced that hungryhouse was to be bought by the Berlin-based food ordering giant Delivery Hero, which operates in a total of 16 markets worldwide and has a total of 60,000 restaurant partners.[6][7]

In December 2016, Just Eat announced that it was acquiring Hungryhouse from Delivery Hero for £200m (with the possibility of a further 40m if the company hits performance targets). This deal still needs to be approved by the Competition and Markets Authority.[8] In May 2017, the proposed acquisition has been referred to an in-depth phase 2 investigation by the CMA.[9]

Functionality

The Hungryhouse platform is available online, including via the free iPhone or Android apps.[10]

Customers enter their postcode to locate restaurants that deliver to their address, and can browse menus and read customer reviews to identify the best local restaurants. To place an order on the platform, menu items can be placed in the order basket and online payment can be made via credit/debit card.

Hungryhouse's main competitors are Just Eat, GrubHub, and Deliveroo.

References

  1. ↑ "About us". Hungryhouse. Retrieved 27 December 2013.
  2. ↑ "Delivery Hero gobbles up UK rivals Hungryhouse and Eatitnow". Venturevillage.eu. 29 January 2013. Retrieved 30 July 2015.
  3. ↑ "Dragons' Den - Entrepreneurs - Shane Lake & Tony Charles". BBC. 1 January 1970. Retrieved 30 July 2015.
  4. ↑ "HungryHouse.co.uk Dragon’s Den investment falls through. The best thing that could happen to them?". Archived from the original on 28 August 2013. Retrieved 21 May 2014.
  5. ↑ "about hungryhouse". hungryhouse. Retrieved 30 July 2015.
  6. ↑ Matt Brian (29 January 2013). "Online Food Ordering Startup Delivery Hero Fully Acquires Hungryhouse". Thenextweb.com. Retrieved 30 July 2015.
  7. ↑ "The Easiest Way to Your Favourite Food". Delivery Hero. Retrieved 30 July 2015.
  8. ↑ "Just Eat gobbles up Hungry House and SkipTheDishes". BBC.co.uk. Retrieved 8 March 2017.
  9. ↑ "Just Eat and Hungryhouse merger faces competition probe". BBC News. 2017-05-19. Retrieved 2017-06-30.
  10. ↑ "Hungryhouse – consumer app of the week | Money". The Guardian. Retrieved 30 July 2015.
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