Humanic
 | |
| GmbH | |
| Headquarters | Graz, Austria |
| Products | Shoes, Apparel, Accessories |
| Website | www.shoemanic.com |
Humanic is a subsidiary of Leder und Schuh with its headquarters in Graz. In 1907, the American Shoe House Humanic opened its first two stores in Vienna, on Kärntnerring 6, opposite the famous Hotel Bristol, and in Mariahilferstraße 92, opposite Hotel Palace.
Today Humanic is trading in shoes and accessories and appears on the market in eleven European countries. Since March 2009 Austrian and German customers can also shop online.[1]
History
By acquiring the majority interest of the Hungarian commercial company SZIVÁRVÁNY Rt. with its headquarters in Budapest, Humanic started the internationalisation. Finally, Humanic and its shoe stores managed to take over market leadership in Hungary.
In 1992, Humanic entered the Czech Republic with the opening of a store in Brno. In 2000 the company moved on to Slovenia. Two years later Humanic opened its first store in Regensburg, Germany, and, in the same year, the first two stores in Bratislava, Slovakia. In 2005 Humanic entered the Polish market. By opening the first stores in spring 2008 Humanic entered the market in Romania and Switzerland. In 2009 the first Humanic store launches in Croatia.