Hotstar
 | |
Type of site | Video on demand |
|---|---|
| Available in | Hindi, English, Kannada, Tamil, Telugu, Malayalam, Marathi, Bengali |
| Headquarters | Mumbai, Maharashtra |
| Area served | India |
| Owner |
Star India (21st Century Fox) |
| Industry | Streaming |
| Services | On-demand video streaming |
| Slogan(s) | Go Solo |
| Website |
www |
| Alexa rank |
 15 (India, August 2017)[1] |
| Launched | February, 2015 |
| Current status | Active |
Hotstar is a digital and mobile entertainment platform, owned by Star India.[2][3]
History
After the beta version of ‘hotstar.com’ went live in January 2015, Star India officially launched hotstar in February 2015, right before the 2015 Cricket World Cup. At the beginning, it was intended to serve as a mobile application that would support streaming of the Cricket World Cup with some entertainment content. However, hotstar expanded its offering with 35,000 hours of content, spread across 8 languages from the entertainment, movie and sports channels owned by Star India.[4]
In July 2015, Star India hired Varun Narang, a former executive of US online video service Hulu to head the product and technology division at hotstar.[5] It also hired iRock Production's Siddhartha Jain as the creative director for original content in October 2015.[6]
Viewership
The app garnered 340 million views for all 49 matches during the ICC Cricket World Cup 2015 and over 200 million views during the Indian Premier League Season 8, this year.[7] With over 50 million downloads, hotstar has more than 100 advertisers on the platform . Since the content is available free of cost to the users, Star India aims at monetizing solely through advertising.[8] Some cricket talk shows like Juicy Half Volley (A World Cup Weekly Wrap-up) has been put particularly on hotstar.
Platforms
In addition to the website, Hotstar is available as an application across mobile devices which are on Android, iOS and Apple TV[9] platforms. hotstar Android application is currently available in India, Pakistan, Nepal, Bangladesh.[10]
Original programming
| Title | Genre | Premiere | Seasons | Length | Language |
|---|---|---|---|---|---|
| On Air With AIB[lower-alpha 1] | News Comedy | 29 October 2015 | 2 Seasons, 60 episodes | 23-30 min. | Hindi, English |
| Iss Pyaar Ko Kya Naam Doon - Ek Jashn[lower-alpha 2] | Romantic Comedy | 23 November 2015 | 1 season, 9 episodes | 8-17 min. | Hindi |
| Tanhaiyan | Romance | 14 February 2017 | 1 season, 9 episodes | 16-22 min. | Hindi |
| Bol Viru Bol | Talk show | 30 March 2017 | 1 season, 8 episodes | 10-14 min. | Hindi |
| The Fanatics | Animation, Sports | 5 April 2017 | 2 seasons, 61 episodes | 3-7 min. | English |
| Sarabhai vs Sarabhai: Take 2[lower-alpha 3] | Comedy | 16 May 2017 | 1 season, 10 episodes | 23-26 min. | Hindi |
| As I'm Suffering From Kadhal | Romantic Comedy | 15 June 2017 | 1 season, 10 episodes | 19-27 min | Tamil, Telugu(dubbed) |
CinePlay - Stage on Screen
Cineplay is an original Hotstar series in which Plays are presented in cinematic style.[11]
| Story | Genre | Director | Cast | Language | Length |
|---|---|---|---|---|---|
| Bombay Talkies | Drama | Vickram Kapadia | Darshan Jariwala, Anahita Uberoi, Namit Das, Neil Bhoopalam, Ratnabali Bhattacharjee, Rasika Dugal, Mansi Multani | Hindi | 1 hour, 14 min. |
| Between the Lines | Ritesh Menon Nandita Das(Direction for Stage) |
Nandita Das, Subodh Maskara | English | 1 hour, 15 min. | |
| The Job | Comedy | Akarsh Khurana | Karan Pandit, Kashin Shetty, Shweta Tripathi, Tariq Vasudev | 1 hour, 19 min. | |
| Some Times | Adhaar Khurana, Sarang Sathaye, Kashin Shetty, Shikha Talsania, Shruti Vyas | 1 hour, 16 min. | |||
| Typecaste | Sourabh Shrivastava | Shreyas Talpade, Aaditi Pohankar, Atul Mathur, Utkarsh Mazumdar | Hindi | 1 hour, 26 min. | |
| Adhe Adhure | Drama | Rohit Philip Lillete Dubey(Direction for Stage) |
Mohan Agashe, Lillete Dubey, Ira Dubey, Rajiv Siddhartha, Anuschka Sawhney | 1 hour, 40 min. | |
| Khamosh Adalat Jaari Hai | Ritesh Menon | Nandita Das, Yusuf Hussain, Abhay Mahajan, Saurabh Shukla, Swanand Kirkire, Pravina Bhagwat Deshpande, Rajeev Siddhartha, Ajitesh Gupta. | |||
| Rajdarshan | Comedy | Sivajee Chandrabhushan | Zakir Hussain, Rana Pratap Sengar, Anang Desai, Shubham Pachauri | 1 hour, 20 min. | |
| Baaki Itihas | Drama | Nikhil Mahajan | Zakir Hussain, Amruta Khanvilkar, Anjum Sharma, Girija Oak, Ravi Khanwilkar, Suvrat Joshi | 1 hour, 50 min. | |
| Hasmukh Saab ki Wasihat | Comedy | Mahesh Dattani | Mohan Agashe, Seema Pahwa, Achint Kaur, Mona Vasu, Gagan Sethi | 1 hour, 12 min. | |
| Dance Like A Man | Drama | Ritesh Menon Lillete Dubey (Direction for Stage) |
Vijay Crishna, Lillete Dubey, Suchitra Pillai, Joy Sengupta | English | 1 hour, 40 min. |
| Daak Ghar | Nagesh Kukunoor | Saurabh Goyal, Krrish Chhabria, Kishore C. Srivastava, Anupriya Goenka | Hindi | 50 min. | |
| Rahenge Sada Gardish Mein Taare | Syed Hyder Hasan | Arif Zakaria, Rajesh Khera, Sonali Kulkarni, Saif Hyder Hasan | 1 hour, 11 min. | ||
| Ballavpur Ki Roopkatha | Comedy | Akhilesh Jaiswal | Pradhuman Singh, Arvind Vaidya, Ankita Shrivastav, Anil Mange, Abha Parmar, Brij Bhushan Shukala | 2 hours, 21 min. | |
| Kis Kiss Ka Kissa | Sameer Patil | Manav Gohil, Smita Tambe, Sharvari Lohekare, Nitesh Pandey, Asawari Joshi, Sandeep Kulkarni, Sagar Talashekar | 1 hour, 24 min. | ||
| Boichek | Drama | Santosh Sivan | Rupesh Tillu, Rajpal Yadav, Sharad Kelkar, Brijendra Kala, Sugandha Garg | 1 hour, 19 min. | |
| Bhamashah | Vikram Nath Gupta Manoj Shah (Performance Director) |
Daya Shankar Pandey, Hemang Vyas, Manoj Shah | 1 hour, 20 min. | ||
| Pagla Ghoda | Bikas Mishra | Ravi Khanwilkar, Anshuman Jha, Gopal Singh, Chitrangada Chakraborty, Vikram Kocchar | 1 hour, 47 min. | ||
| Guy In The Sky | Comedy | Bikas Ranjan Mishra | Tannishtha Chatterjee, Maanvi Gagroo and Sunny Hinduja | 1 hour, 7 min. |
Footnotes
- ↑ Season 1 also aired on Star Plus (Hindi) and Star World (English)
- ↑ Continuation of Star Plus series Iss Pyaar Ko Kya Naam Doon?
- ↑ Season 1 aired on Star One
See also
References
- 1 2 "hotstar.com Site Info". Alexa Internet. Retrieved July 4, 2017.
- ↑ 04 February 2016 (2016-02-04). "What Wikipedia cannot Tell you about hotstar.com - Shashank Kamath's Analysis". Awordtotheworld.com. Retrieved 2016-10-18.
- ↑ Hotstar celebrates its First Birthday http://awordtotheworld.com/what-wikipedia-cant-tell-you-about-hotstar-com
- ↑ "How Hotstar Is Winning The ICC WorldCup For Star Sports With Its Content Marketing". 2015-03-11. Retrieved 2015-08-14.
- ↑ "Star India hires Hulu exec for Hotstar streaming service". 2015-07-21. Retrieved 2015-08-14.
- ↑ http://www.bollywoodhungama.com/news/16563179/iRocks-Siddhartha-Jain-roped-in-as-creative-director-by-Hotstar
- ↑ "Hotstar notches up 200 million views in IPL 8". 2015-06-05. Retrieved 2015-08-14.
- ↑ "With Hotstar, Star India aims to change the way content is consumed in India". 2015-02-11. Retrieved 2015-08-14.
- ↑ "Hotstar selected as App of the Year for India in 2016 on Apple". Tech2. 2016-12-13. Retrieved 2016-12-16.
- ↑ "10 million users in 40 days: Hotstar takes digital media world by storm". Business Standard. 21 March 2015. Retrieved 8 August 2015.
- ↑ "Hotstar introduces CinePlay, a blend of theatre and cinema". Retrieved February 14, 2017.