Hostess (snack cakes)

For the company which owns the Hostess brand, see Hostess Brands.
Hostess

Hostess Twinkies
Product type Snack cakes
Owner Hostess Brands
Country USA
Introduced 1919
Markets North America Europe (United Kingdom)
Website www.hostesscakes.com

Hostess Cake, simply known as Hostess, is a brand under which snack cakes are sold by Hostess Brands. The brand originated in 1919 upon the first sale of the Hostess CupCake. Hostess is better-known as the brand under which Twinkies are sold, after making its first appearance in 1930. The brand was owned by Continental Baking Company until 1995. At that point, Continental Baking was acquired by Interstate Bakeries Corporation. IBC became Hostess Brands in 2009 and began liquidating its assets in 2012 following a strike by the BCTGM union. The cake business of Hostess Brands was then sold to a "new" Hostess Brands owned by private equity firms Apollo Global Management and C. Dean Metropoulos and Company.

Hostess-branded products officially returned on July 15, 2013.[1]

Their "fruit pies" became known for being in many comic book advertisements, in which a villain would be easily defeated "through the power of Hostess fruit pies". This was parodied in the Dexter's Laboratory cartoon series, with the Captain America parody Major Glory (from the Justice Friends sketch) using "Justice Fruit Pies" to thwart his enemy.

Mascot

The brand's most recognized mascot is Twinkie the Kid.

Products

References

  1. ↑ Lapowski, Issie (July 15, 2013) Inside Hostess's 'Sweetest Comeback' Campaign Inc.. Retrieved April 25, 2015.
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