Hook 'em (mascot)

Hook'Em
Hook 'Em in front of the University of Texas Tower
University	The University of Texas at Austin
Conference	Big 12
Description	Anthropomorphic Longhorn
Origin of name	University of Texas at Austin Hook 'em Horns hand gesture
First seen	1977
Related mascot(s)	Bevo

Hook 'Em is the costumed mascot of The University of Texas at Austin's athletics teams.^[1] Hook 'Em can be seen on the sidelines of Darrell K Royal – Texas Memorial Stadium during football games, and also at the Frank Erwin Center during basketball games. He is known for his incredible dance skills, his high energy persona, and his long horns.

Hook 'Em is the University of Texas' number one fan at almost every Athletic event. You can see him running out of the tunnel at University of Texas football games, taking center court at basketball, standing on top of the dugout at Baseball, and more. He has also been seen performing dances on the steps of the Gregory Gymnasium building, in order to teach Texas students how to pump up a crowd like he does. He can be requested to appear at an event through the Texas Athletics website^[2]

History

Hook'Em's before the 2014 costume change.

As the 1996 football season came to a close, Bevo was tired. The largest live mascot in the country, Bevo was busy supporting the Texas Longhorns at football games and many other events on the Forty Acres. He was looking for help, and luckily was able to find a perfect sidekick.

Hook 'Em made his first appearance on Nov. 29th, 1977 when the men's basketball team hosted their rival University of Oklahoma at the Frank Erwin Center. The Longhorns beat the Sooners, and Hook 'Em brought good luck to the team all year. The season ended in Texas winning the NIT championship.

Hook 'Em has been an important part of game day ever since. Hook 'Em attends more than 1,001 University of Texas at Austin events at home and across the country each season. In 2014 the Hook'Em costume was updated to include lighter horns, more defined muscles, and custom made football, basketball, and baseball uniforms.

Hook 'Em with country music star Brad Paisley

Notable Appearances

Hook 'Em attends nearly all Texas Athletics games in his quest to be the University of Texas' number one fan. In 2015 he continued that quest by joining Texas Men's Basketball in their opener against the University of Washington in Shanghai, China. In 2016, he attended the East Lake Cup in Atlanta in support of Texas Men's Golf.

Hook 'Em is also a friend to San Antonio Spurs mascot, the Coyote, and appeared alongside him during the Spurs' University of Texas Spirit Night.

As a mascot for a school located in the live music capital of the world, Hook 'Em has also taken an interest in music. Hook 'Em attended the Austin City Limits music festival in 2014 to perform with musician Trombone Shorty, and in 2016 to perform with electronic music group Major Lazer. Hook 'Em also attended the 2015 Country Music Awards. He was featured in Brad Paisley's music video for Country Nation. Hook 'Em has also performed with EDM artist Baauer in 2017 to perform during Baauer's hit, 'The Harlem Shake.'

National Competitions

In 2016 Hook 'Em placed 4th in his first UCA Mascot National Championship, beating out his rival, Boomer, the mascot for the University of Oklahoma. Boomer placed 7th.^[3]

Steamboat Mascot Competition

Hook 'Em has been invited to compete in Steamboat Mascot Stampede every year since 2015. ^[4] The competition is sponsored by former Phillie Phanatic David Raymond. Competing mascots come from various conferences around the nation, including the Big 12 Conference, Southeastern Conference, Big Ten Conference, Pac-12 Conference, and several other smaller schools. Hook 'Em learned how to ski and snowboard while competing.

Popular Media

Hook 'Em became a viral hit in 2016 after a video of him performing 'Juju On That Beat' was posted on twitter by a UT Austin student.^[5] Hook 'Em was also featured as one of the Top 5 Juju on That Beat Dances on Youtube channel, 'The Fumble'. Since then he has also done the 'You Name It' challenge,^[6] and is now known for his dance skills.

References

↑ Texas Longhorns History
↑ "Texas Longhorns Athletics - Texas Spirit Program Appearance Requests". www.texassports.com. Retrieved 2017-03-29.
↑ "The Official Site - Varsity.com - We Are Cheerleading". www.varsity.com. Retrieved 2017-01-27.
↑ "Mascot Stampede". www.steamboat.com. Retrieved 2017-02-07.
↑ Staff, Jackie Wang American-Statesman (2016-10-06). "UT mascot shows off killer moves before OU weekend". Hookem.com. Retrieved 2017-01-27.
↑ "Facebook". www.facebook.com. Retrieved 2017-01-27.

The University of Texas at Austin
Located in: Austin, Texas
Academics	School of Architecture Cockrell School of Engineering Dell Medical School Moody College of Communication (Department of Radio-Television-Film) College of Fine Arts (Sarah and Ernest Butler School of Music) College of Liberal Arts Graduate School Jackson School of Geosciences School of Law LBJ School of Public Affairs McCombs School of Business College of Natural Sciences School of Information
Research	Américo Paredes Center for Cultural Studies Center for Community College Student Engagement Center for Complex Quantum Systems RGK Center for Philanthropy and Community Service Robert S. Strauss Center for International Security and Law Texas Advanced Computing Center The William P. Clements Jr. Center for National Security
Athletics	Football Baseball Men's basketball Women's basketball Swimming & Diving Volleyball Softball Darrell K Royal–Texas Memorial Stadium Erwin Special Events Center Denton A. Cooley Pavilion UFCU Disch–Falk Field Myers Stadium McCombs Field Gregory Gymnasium Jamail Texas Swimming Center Lone Star Showdown
Campus	List of buildings Battle Hall Batts Hall Benedict Hall Blanton Museum of Art (Austin by Ellsworth Kelly) Calhoun Hall Flawn Academic Center Garrison Hall Goldsmith Hall Harry Ransom Center J. Frank Dobie House Pickle Research Campus Jester Center Littlefield Fountain Lady Bird Johnson Wildflower Center Landmarks (public art collection) Los Angeles Center LBJ Library and Museum Main Building (The Tower) McDonald Observatory Performing Arts Center Perry–Castañeda Library Sutton Hall Texas Memorial Museum Union Building Welch Hall
History	History of the University Stephen F. Austin Constitution of 1876 Fisher v. University of Texas (2013) Fisher v. University of Texas (2016) Hopwood v. Texas Sweatt v. Painter Tower shooting
People	Alumni Faculty Presidents Texas Exes Friar Society Tejas Club
Traditions	Bevo The Eyes of Texas Hex Rally Hook 'em Horns Hook 'em (mascot) Texas Cowboys Texas Silver Spurs Texas Fight World's Largest Texas Flag
Student life	Fraternities and Sororities The Drag Hook 'em Horns
Media	KUT KUTX Longhorn IMG Sports Network Longhorn Network StarDate Texas Student Media (KVRX-FM, Texas Student Television, Texas Travesty, The Daily Texan)
Founded: 1883 Students: 50,950 Endowment: 3.395 billion

Texas Longhorns football
Venues	Clark Field (1896–1924) Darrell K Royal–Texas Memorial Stadium (1924–present)
Bowls & rivalries	Bowl games Arkansas Nebraska Oklahoma: Red River Showdown (Golden Hat) Texas A&M Texas Tech Rice
Culture & lore	History Brown years Bevo Hook 'em "Texas Fight" Hex Rally 1969 "Game of the Century" Longhorn Band Godzillatron The University of Texas National Championship 2005 2005 Ohio State game 2008 Texas Tech game 1 Second Left
People	Head coaches All-Americans Statistical leaders NFL draft
Seasons	1893 1894 1895 1896 1897 1898 1899 1900 1901 1902 1903 1904 1905 1906 1907 1908 1909 1910 1911 1912 1913 1914 1915 1916 1917 1918 1919 1920 1921 1922 1923 1924 1925 1926 1927 1928 1929 1930 1931 1932 1933 1934 1935 1936 1937 1938 1939 1940 1941 1942 1943 1944 1945 1946 1947 1948 1949 1950 1951 1952 1953 1954 1955 1956 1957 1958 1959 1960 1961 1962 1963 1964 1965 1966 1967 1968 1969 1970 1971 1972 1973 1974 1975 1976 1977 1978 1979 1980 1981 1982 1983 1984 1985 1986 1987 1988 1989 1990 1991 1992 1993 1994 1995 1996 1997 1998 1999 2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014 2015 2016 2017
National championship seasons in bold

Texas Longhorns men's basketball
Venues	Clark Field (1905–1917) Men's Gym (1917–1928) Gregory Gymnasium (1930–1977) Frank Erwin Center (1977–present) Denton A. Cooley Pavilion (practice; 2003–present)
Rivalries	Texas A&M (Defunct)
Culture & lore	History Bevo Hook 'em "Texas Fight"
People	Head coaches Notable players NBA players
Seasons	1905–06 1906–07 1907–08 1908–09 1909–10 1910–11 1911–12 1912–13 1913–14 1914–15 1915–16 1916–17 1917–18 1918–19 1919–20 1920–21 1921–22 1922–23 1923–24 1924–25 1925–26 1926–27 1927–28 1928–29 1929–30 1930–31 1931–32 1932–33 1933–34 1934–35 1935–36 1936–37 1937–38 1938–39 1939–40 1940–41 1941–42 1942–43 1943–44 1944–45 1945–46 1946–47 1947–48 1948–49 1949–50 1950–51 1951–52 1952–53 1953–54 1954–55 1955–56 1956–57 1957–58 1958–59 1959–60 1960–61 1961–62 1962–63 1963–64 1964–65 1965–66 1966–67 1967–68 1968–69 1969–70 1970–71 1971–72 1972–73 1973–74 1974–75 1975–76 1976–77 1977–78 1978–79 1979–80 1980–81 1981–82 1982–83 1983–84 1984–85 1985–86 1986–87 1987–88 1988–89 1989–90 1990–91 1991–92 1992–93 1993–94 1994–95 1995–96 1996–97 1997–98 1998–99 1999–00 2000–01 2001–02 2002–03 2003–04 2004–05 2005–06 2006–07 2007–08 2008–09 2009–10 2010–11 2011–12 2012–13 2013–14 2014–15 2015–16 2016–17
Premo-Porretta national championship in bold; NCAA Final Four appearances in italics

Texas Longhorns women's basketball
Arena	Gregory Gymnasium (1972–1977) Frank Erwin Center (1977–present)
Players	WNBA players
Head coaches	Rod Page (1974–1976) Jody Conradt (1976–2007) Gail Goestenkors (2007–2012) Karen Aston (2012–present)
Culture & lore	Bevo Hook 'em "Texas Fight"
Seasons	1974–75 1975–76 1976–77 1977–78 1978–79 1979–80 1980–81 1981–82 1982–83 1983–84 1984–85 1985–86 1986–87 1987–88 1988–89 1989–90 1990–91 1991–92 1992–93 1993–94 1994–95 1995–96 1996–97 1997–98 1998–99 1999–00 2000–01 2001–02 2002–03 2003–04 2004–05 2005–06 2006–07 2007–08 2008–09 2009–10 2010–11 2011–12 2012–13 2013–14 2014–15 2015–16 2016–17
NCAA national championships in bold; NCAA Final Four appearances in italics

Mascots of the Big 12 Conference

Judge and Bruiser (Baylor)
Cy the Cardinal (Iowa State)
Big Jay / Baby Jay / Centennial Jay (Kansas)
Willie the Wildcat (Kansas State)
Sooner Schooner / Boomer and Sooner (Oklahoma)
Pistol Pete / Bullet (Oklahoma State)
Bevo / Hook 'em (Texas)
Super Frog (TCU)
The Masked Rider / Raider Red (Texas Tech)
Mountaineer (West Virginia)

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