El Capitan Theatre

El Capitan Theatre

  • Hollywood Paramount Theatre
  • Loews Hollywood
  • Hollywood Cinema
  • Pacific's Paramount Theatre

El Capitan Theatre, 2009
El Capitan Theatre
Location within Los Angeles County
Address 6838 Hollywood Boulevard
Hollywood, Los Angeles, California
United States
Coordinates 34°06′04″N 118°20′23″W / 34.101111°N 118.339722°W / 34.101111; -118.339722
Operator Buena Vista Theatres, Inc.
Type Movie palace
Capacity 1,100[1]
Screens 1
Construction
Opened 3 May 1926 (1926-05-03)[1]
Closed 1941
1989
Reopened 1942
1991
Architect G. Albert Lansburgh
Stiles O. Clements
Builder Charles E. Toberman
Tenants
Walt Disney Studios Motion Pictures
Website
elcapitantheatre.com
Designated 1990[2]
Reference no. 495

El Capitan Theatre is a fully restored movie palace at 6838 Hollywood Boulevard in Hollywood. The theater and adjacent Hollywood Masonic Temple (now known as the El Capitan Entertainment Centre) is operated by Buena Vista Theatres, Inc., a subsidiary of Walt Disney Studios Motion Pictures Distribution,[3] and as such, serves as the venue for a majority of the Walt Disney Studios' film premieres.[4]

History

El Capitan early years

In the early 1920s, real estate developer Charles E. Toberman (the "Father of Hollywood") envisioned a thriving Hollywood theatre district.[5] Toberman was involved in 36 projects while building the Max Factor Building (now the Hollywood Museum), Hollywood Roosevelt Hotel and the Hollywood Masonic Temple. With Sid Grauman, he opened the three themed theatres: Egyptian (1922), El Capitan ("The Captain") (1926), and Chinese (1927).[6]

El Capitan, dubbed "Hollywood's First Home of Spoken Drama," opened as a legitimate theatre on May 3, 1926 with Charlot's Revue starring Gertrude Lawrence and Jack Buchanan.[5] Barker Bros. Furniture Emporium took up the rest of the building in the 1920s.[6]

For a decade it presented live plays, with over 120 productions including such legends as Clark Gable and Joan Fontaine.[5] By the late 1930s, El Capitan felt the economic effects of the Depression, showcasing fewer and fewer productions.[1] This period saw a cycle of experimentation with entertainment. In an effort to boost attendance at the theatre, its management attempted to lure revues, road shows and benefits. Despite these efforts, business was faltering. The theatre then began showing movies.[1] When Orson Welles was unable to locate a theatre owner willing to risk screening Citizen Kane, he turned to El Capitan, and in 1941, Citizen Kane had its world premiere there. The theater then closed for one year[1] as Paramount Pictures purchased the theater.[7]

Hollywood Paramount

The building was remodeled in the modern style,[8] with the decor covered with curtains and removing the box-seat balconies.[1] The theatre reopened in 1942 as the Hollywood Paramount Theater. Its inaugural film presentation was Cecil B. DeMille's feature Reap the Wild Wind.[1]

The theater remained the West Coast flagship for Paramount Pictures until the studio was forced by the U.S. Supreme Court's decision in the antitrust case U.S. vs. Paramount Pictures, et al. to divest itself of its theater holdings. After this, the Hollywood Paramount was operated by United Paramount Theatres for some years, then by a series of other companies, culminating with ownership by the Pacific Theatres Circuit in the 1980s.

After a 50-year stay, Barker Bros. Furniture closed its location in the building in the 1970s.[6] In 1985, Pacific Theatres purchased the theater from SRO Theaters.[7] The building's owners, Nick Olaerts and Thomas L. Harnsberger, had assigned authority for the theater's facade to the Los Angeles Conservancy in exchange for historical building tax credits.[9]

Disney and restoration

Confetti rains at the climax of a show.

Late in the 1980s, Disney purchased a controlling stake in one of Pacific Theatres' chains,[10] leading to Disney's Buena Vista Theaters and Pacific renovating the El Capitan Theatre and the Crest by 1989.[3] These theaters became Disney's flagship houses. They spent $14 million on a complete renovation of the Paramount, restoring much of the building's original decor as well as the theater's original name. El Capitan reopened in 1991 with the premiere of The Rocketeer.[1]

Los Angeles in 1990 designated El Capitan as a Cultural Heritage Monument.[6] The 1992 National Preservation Honor Award from the National Trust for Historic Preservation was bestowed on the restorers of the theater.[11] A Michael Jackson mural was approved by the National Park Service to be placed on the side of the building in December 1992.[12]

After the 1994 Northridge earthquake, the building's frame was compromised and the theater had been flooded by its sprinklers and was considered uninhabitable by building inspectors. The owner walked away from the theater leaving the building to its mortgage company, CUNA Mutual Group.[6] CUNA Mutual, having Disney as a continuing tenant, not only refurbished the theater but the office floors above for $10 million.[4] In July 1995, Buena Vista purchased the Lanterman organ from Glendale City Redevelopment Agency.[13]

From the November 18, 1995 Toy Story premiere to January 1, 1996, Disney rented the Masonic Convention Hall, the next door building, for Totally Toy Story, an instant theme park and a promotional event for the movie.[14][15] In Mid-July 1998, Buena Vista Pictures Distribution purchased the convention hall to continue using it as a promotional venue.[16] A Disney Store location opened next to the theater in the El Capitan Building in 1998.[17]

The $3 million seismic retrofitting was finished in time for the June 21, 1996 premiere of "The Hunchback of Notre Dame".[18] The building's full restoration was completed in December 1997 which included the sign tower. The Hollywood Entertainment District, a self-taxing business improvement district, was formed for the properties from La Brea to McCadden on Hollywood Boulevard. The office space's first tenants were TrizecHahn Centers, builders of the 425,000-square-foot development on the other side of the boulevard.[6] In conjunction with the Herbie: Fully Loaded premiere on June 22, 2005, the Disney's Soda Fountain and Studio Store opened up in the El Capitan Building on the ground floor replacing a Disney Store.[17][19]

CUNA Mutual having leased the building to full capacity placed the building up for sale in 2008 at a price of $31 million.[4] In November 2013, Ghirardelli Soda Fountain and Chocolate Shop co-located with the Disney Studios Store next to the theater in the El Capitan building.[20]

Features

The theater is built into a six story office building built in the 1920s.[4] The design featured a Spanish Colonial Revival style exterior designed by Stiles O. Clements of the architectural firm of Morgan, Walls & Clements, and mixed interior by G. Albert Lansburgh.[1] The interior is a lavish East Indian in the main auditorium, English Tudor in the wood-paneled lower lobby and Italian Baroque on the facade.[1]

The refurbished theater features a giant Wurlitzer Theatre organ originally installed in San Francisco's Fox Theatre in 1929.[21] Below the theater is a small exhibit space, often used to display props from the films, such as costumes or set pieces. Next door is the adjacent Disney's Soda Fountain and Studio Store, where patrons can purchase ice cream themed to the film currently playing in the cinema next door. A wide variety of Disney and movie merchandise is available there.[20]

See also

References

  1. 1 2 3 4 5 6 7 8 9 10 Fox, David J. (June 19, 1991). "At Age 65, the El Capitan Gets a Major Face Lift". Los Angeles Times. Retrieved September 7, 2015.
  2. ↑ Los Angeles Department of City Planning (February 28, 2009). "Historic – Cultural Monuments (HCM) Listing: City Declared Monuments". City of Los Angeles.
  3. 1 2 Ridenour, Al (May 2, 2002). "A Chamber of Secrets". Los Angelest Times. Retrieved September 4, 2015.
  4. 1 2 3 4 Vincent, Roger (September 17, 2008). "Hollywood landmark up for sale". Los Angeles Times. Retrieved September 7, 2015.
  5. 1 2 3 Lord, Rosemary (2002). Los Angeles: Then and Now. San Diego, CA: Thunder Bay Press. pp. 90–91. ISBN 1-57145-794-1.
  6. 1 2 3 4 5 6 Vaughn, Susan (March 3, 1998). "El Capitan Courageous". Los Angeles Times. Retrieved September 7, 2015.
  7. 1 2 Bannon, Anne Louise (February 10, 1994). "FAMILY OUTING : Nostalgia, Movie Magic at El Capitan". Los Angeles Times. Retrieved September 7, 2015.
  8. ↑ Desowitz, Bill (May 3, 2001). "Homecoming Party". Los Angeles Times. Retrieved September 7, 2015.
  9. ↑ Fox, David J. (August 26, 1992). "Jackson Mural Runs Up Against a Wall". Los Angeles Times. Retrieved September 7, 2015.
  10. ↑ Aberdeen, J. A. (2005). Hollywood Renegades: The Movie Theater Chains of the Media Giants. Cobblestone Entertainment. Retrieved September 4, 2015.
  11. ↑ "Preservation Award to Go to El Capitan". Los Angeles Times. September 20, 1992. Retrieved September 7, 2015.
  12. ↑ Fox, David J. (December 23, 1992). "Mural of Michael Jackson on Theater Wins Approval". Los Angeles Times. Retrieved September 7, 2015.
  13. ↑ Ryfle, Steve (July 6, 1995). "Council Agrees to Sell Ornate Theater Organ". Los Angeles Times. Retrieved September 7, 2015.
  14. ↑ Kronke, David (November 21, 1995). "After 'Toy Story' Credits Roll, the Fun Comes Alive". Los Angeles Times. Retrieved September 7, 2015.
  15. ↑ Dretzka, Gary (November 24, 1995). "Disney Not Playing Around With `Toy Story' Marketing". Chicago Tribune. Tribune Publsihing Company. Retrieved June 22, 2017.
  16. ↑ Fulmer, Melinda (July 17, 1998). "Disney Unit Buys Historic Masonic Temple". Los Angeles Times. Retrieved September 7, 2015.
  17. 1 2 "Disney's Soda Fountain and Studio Store". D23: Disney A to Z. The Walt Disney Company. Retrieved September 11, 2015.
  18. ↑ "El Capitan Undergoes Seismic Retrofitting". Los Angeles Times. June 8, 1996. Retrieved September 7, 2015.
  19. ↑ "Hollywood's Coolest New "Hot Spot"" (Press release). Buena Vista Pictures Distribution. June 22, 2005. Archived from the original on December 14, 2005. Retrieved September 8, 2015.
  20. 1 2 Lindell, Crystal (November 27, 2013). "Ghirardelli partners with Disney to open new Soda Fountain and Chocolate shop". Candy Industry. Retrieved September 7, 2015.
  21. ↑ "El Capitan Theatre". Los Angeles Theatre Organ Society. Archived from the original on April 25, 2012. Retrieved October 8, 2011.


Coordinates: 34°06′04″N 118°20′23″W / 34.101088°N 118.339811°W / 34.101088; -118.339811

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