Herschel Supply Co.

Herschel Supply Co.
Industry Fashion
Founded 2009
Founder Lyndon Cormack and Jamie Cormack
Headquarters Vancouver, BC
Website www.herschelsupply.com
A Herschel backpack (2013)

Herschel Supply Co. is a Canadian manufacturer of hipster retro backpacks and accessories.

The company was founded by Lyndon and Jamie Cormack in 2009 and is based in Vancouver, British Columbia. It expanded quickly, and featured 10,000 points of sale in 2016. Slate described the brand as "a global phenomenon, glimpsed wherever hipsters dare to tread."[1]

Its products comprise backpacks, duffel bags, other luggage, hats and other accessories. The brand is aimed at 18-to-35-year-old consumers, and is based on evoking a sense of American nostalgia – for instance through synthetic leather straps and an old-time logo, as well as through its name, which refers to Herschel, Saskatchewan, a very small Canadian frontier village.[1]

An upcoming Hershel store and its first brick and mortar store in the world is scheduled to be opened in Vancouver's Gastown sometime in 2018.[2]

References

  1. 1 2 Deshpande, Jay (2 September 2016). "How Herschel Happened". Slate. Retrieved 2 September 2016.
  2. ↑ http://dailyhive.com/vancouver/herschel-vancouver-store-gastown


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