Hero Cycles

Hero Cycles Limited, based in Ludhiana Punjab, India is a manufacturer of bicycles and bicycle related products.^[2] Mr Pankaj Munjal is the Managing Director of Hero Cycles.

History

Hero Cycles was established in 1956 and started with manufacturing cycle components. Today, Hero Cycles is the one of the world’s largest manufacturer of Bicycles and producing 19,000 cycles per day. ^[3]

Based in Ludhiana, the Company has fully equipped in-house R & D facilities and its most modern and sprawling unit in Ludhiana produces all the major components like Frame, Fork, Handle, Rims, Mudguards, etc. within its premises under stringent quality parameters meeting global standards. It was also the first one to introduce aluminum frame bicycles in India. Presently, Hero Cycles is exporting to many countries under the brand name HAWK is known for its ‘mass appeal’ & ‘cost leadership’.

The company has over 250 suppliers network, approx. 2800 dealerships & over 4,300 employees and moreover ISO 9001 & ISO 14001 certification from BVC of UK and recognized R&D department by the Govt. of India. Hero Cycles has also entered into Mid Premium, Premium & Super Premium segment under the brand names Hero Sprint, Hero Sprint Pro & UT (formerly called —Urbantrail). As part of its strategy to further cement its position in the fast-growing premium cycling segment in India Hero Cycles recently also acquired Firefox Bikes, India’s largest premium bicycle brand. Firefox Bikes, which has an established presence pan-India through a network of 160 outlets, has been growing at a 3-year CAGR of 35% in revenue.^[4][5][6][7]

Hero Cycles Ltd, recently also announced its acquisition of majority stake in Avocet Sports Limited, to mark its entry into the high-value cycle market in Europe as part of its aggressive growth plans in Europe. Avocet is one of the top three distributors of bicycles, e-bikes, bicycle parts and accessories in the UK.^[8][9]

Recently the company has also acquired a majority stake in Sri Lanka’s leading bicycle manufacturer BSH Ventures, further boosting its manufacturing capacity.^{[10][11][12][13]}

See also

• Hero MotoCorp

References

External links

• Hero Cycles Ltd.
• Hero Group