Hallenstein Brothers

Hallenstein Brothers
Public
Traded as NZX: HLG
Industry Retail
Fashion
Clothing
Founded 1873; 144 years ago
Headquarters Auckland, New Zealand
Area served
 Worldwide
Products Clothes, Apparel, accessories, personal care, footwear
Website www.hallensteins.com

Hallenstein Brothers, more commonly referred to as Hallensteins, is a New Zealand based men's fashion, street and lifestyle retailer. The company has its roots in a department store founded in 1873 by Bendix Hallenstein.[1][2][3][4]

Overview

Hallenstein Brothers offers men's fashion, clothing, footwear and accessories ranging from street and lifestyle wear to modern innovative suiting options.[5] Hallenstein Brothers also designs and produces the in house brands Hallensteins and HBrothers. Hallenstein Brothers is part of Hallenstein Glasson Holdings Limited. This was formed in 1985 as part of a merger between Hallensteins and Glassons – a fast fashion retailer founded in the early 1900s.[6][7]

Hallenstein Brothers has launched several campaigns[8][9] featuring collaborations between musicians The Script filmed in Cuba[10][11][12] and motorcross rider Carey Hart filmed at the Bonneville Salt Flats.[13]

Ekocycle

Hallenstein Brothers is a stockist, designer and developer of Ekocycle, a line of environmentally conscious suits crafted by using a blend of recycled materials, sophisticated shapes and refined cuts. The Hallenstein Brothers brand 'HBrothers, The Coca-Cola Corporation and musician Will.i.am[14][15][16] developed the Ekocycle project as an investment in and exploration of the future of international sustainable and environmentally friendly retailing.[17]

In 2015 the HBrothers brand in conjunction with Harrods launched an exclusive new range in further support of the Ekocycle line.

References

  1. ↑ "Hallenstein, Bendix – Biography – Te Ara Encyclopedia of New Zealand". teara.govt.nz.
  2. ↑ "New Zealand Clothing Company Building - NZHistory, New Zealand history online". nzhistory.net.nz.
  3. ↑ "Papers Past — Otago Daily Times — 9 January 1900 — HALLENSTEIN BROS. & CO.". natlib.govt.nz.
  4. ↑ "Hallenstein Brothers Limited, Head Office". thecommunityarchive.org.nz.
  5. ↑ "Men's Clothing - Buy Online at Hallensteins". hallensteins.com.
  6. ↑ "Hallenstein Glasson Holding Limited - Home". Hallensteinglasson.co.nz. Retrieved 2015-08-11.
  7. ↑
  8. ↑ "Carey Hart suits up for Hallenstein Brothers". M+AD!.
  9. ↑ "Motocross legend Carey Hart stars in Hallenstein Brothers spot via Lachlan McPherson & Friends". Campaign Brief New Zealand.
  10. ↑ "Hallenstein Brothers launches new suit campaign". voxy.co.nz.
  11. ↑ "Ragtrader: Hallenstein's global campaign". ragtrader.com.au.
  12. ↑ "Viva la revolución: Hallensteins maintains the international flavour with Cuban odyssey". StopPress. 2015-02-20. Retrieved 2015-08-11.
  13. ↑ "Suited, booted and salted: Hallenstein Brothers heads to Utah, puts motocross legend in some very different riding gear". StopPress. 2014-08-01. Retrieved 2015-08-11.
  14. ↑ "Will.i.am, H Brothers Debut "Ekocycle" Suits Made From Recycled Plastic Bottles - Ecouterre". ecouterre.com.
  15. ↑ "Will.i.am launches Ekocycle products made from waste". Dezeen.com. 2015-03-06. Retrieved 2015-08-11.
  16. ↑ "Hallensteins cuts strategy from new cloth". Stuff.
  17. ↑ "Coca-Cola Teams with Will.i.am & Harrods to Save the World with Style". lbbonline.com.
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