Pakola

Pakola
Type Soft drink
Manufacturer Mehran Bottlers (Private) Limited[1]
Gul Bottlers (Private) Limited
Distributor Ghazi Company B.V. in the Netherlands and Europe.
Country of origin Pakistan
Introduced 14 August 1950 (14 August 1950)[1]
Colour Green
Flavour Ice-cream Soda
Variants Orange Soda, Lemonade, Ice-cream Soda, Lychee, Fresh Lime, Apple Sidra, Raspberry, Jucina and Fruitina.

Pakola is a line of flavored carbonated soft drinks originating from Pakistan, the product name is derived from "Pakistan Cola".[1]

Origin

Pakola was launched in Pakistan on 14 August 1950, by its founder Haji Ali Mohammad of Karachi's Teli business family origin. [2] The Pakola brand name is owned by Teli family. In 2007, the Teli family sold its rights to the Leghari family. Today the Leghari family who previously owned Sukkur Pepsi, own the rights to Pakola brand nationwide with the exception of Karachi city. Pakola has been an original Pakistani brand since its founding in 1950 and has high brand-name-recognition in the country. According to an article about 'Pakola-brand-recognition-in Pakistan', a major English-language newspaper of Pakistan says, "The 'Be Pakistani, Buy Pakistani' section of the book, which traces the development of unmistakably Pakistani brands such as Pakola, Rooh Afza, and PIA, is the most accessible."[3]

Products

Although the green drink, "Pakola Cream Soda", became the company's trademark product, several variants have since been introduced, namely, Pakola Lychee, Pakola Orange, Pakola Raspberry, and Pakola Fresh Lime.[2] Pakola has also launched a milk-based dairy products range produced by Pakola Products Limited. "Every Pakistani knows about Pakola Ice-Cream Soda. The bright green coloured soft-drink that is also hailed (unofficially, though) to be Pakistan's national soft-drink."[1]

Production

Pakola is currently produced by two companies, Mehran Bottlers and Gul Bottlers. [2]

Distribution

Pakola is one of the few beverages manufactured in Pakistan that is exported globally. [2][1]

See also

References

  1. 1 2 3 4 5 https://www.dawn.com/news/640414, 'Cult Pakistan: Part 1', Dawn newspaper, Published 30 June 2011, Retrieved 30 March 2017
  2. 1 2 3 4 "Corporate Profile : Mehran Bottlers (Pvt.) Ltd.". Pakola.com.pk. 2009. Retrieved 2017-03-30.
  3. ↑ https://www.dawn.com/news/520006/the-visual-culture, 'The visual culture', Dawn newspaper, Published 14 February 2010, Retrieved 30 March 2017
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