Hacker-Pschorr Brewery

Hacker-Pschorr Brewery
Native name
 Hacker-Pschorr Bräu GmbH
Limited liability company
(Gesellschaft mit beschränkter Haftung)
Industry Brewery
Founded 1417
Headquarters Munich, Germany
Key people

CEO:

  • Stefan Schmale
  • Andreas Steinfatt
Owner Paulaner Group, Brau Holding International
Number of employees
 ca. 800
Website www.PaulanerHPUSA.com
Altes Hackerhaus, the house-restaurant of Hacker

Hacker-Pschorr is a brewery in Munich, formed in 1972 out of the merger of two breweries, Hacker and Pschorr. Hacker was founded in 1417, 99 years before the enactment of the Reinheitsgebot Purity Law of 1516.

As one of six breweries located within Munich's city limits, its beers are among those served at Oktoberfest.

History

In the late 18th century, Joseph Pschorr (1770-1841) bought the Hacker brewery from his father-in-law Peter-Paul Hacker. He subsequently founded a separate brewery under his own name.[1] His two sons, Georg Pschorr (1798-1867) and Matthias Pschorr Sr., divided his estate by each taking control of one of the two separate breweries. In 1972, Hacker and Pschorr merged to form Hacker-Pschorr, but the beers were sold as separate brands well after 1975.

When Crown Prince Ludwig I of Bavaria was to celebrate his wedding in Munich in 1810, he decided it was an occasion for all of Bavaria to celebrate. He commissioned Josef Pschorr, then the brewmaster of the Hacker-Pschorr brewery, among other Munich brewers, to develop special brews to commemorate the occasion.

A young woman serves litre-sized glass mugs (Maßkrüge) of Hacker-Pschorr beer during the 2011 Oktoberfest.

Subsequent annual celebrations evolved into the city of Munich’s Oktoberfest, which is attended by over six million people each year, who in 2011 consumed over six million litres of beer.[2] By Munich law, only the six breweries within the city limits of Munich are invited to serve their beer at Oktoberfest. Hacker-Pschorr is one of the six, as is its sister brand, Paulaner. Today’s event is held on land donated by Josef Pschorr.[3]

Prior to 2009, Hacker-Pschorr was imported to the U.S. via Star Brand Imports, based in White Plains, New York and part of Heineken International.[4] In 2009, Paulaner HP USA (formerly Distinguished Brands), of Littleton, Colorado, took over the import business of Hacker-Pschorr and Paulaner in the United States.[5]

Beers

Hacker-Pschorr produces 15 different products, some of them are only seasonally available. Hacker-Pschorr Weisse is the most popular of the company's beers.[5]

References

  1. ↑ "Brewery History". perob.com. Archived from the original on 2000-10-31. Retrieved 2013-10-25.
  2. ↑ "Oktoberfest". Oktoberfest.de. 2008-09-18. Retrieved 2013-10-15.
  3. ↑ http://www.bigbeverage.net/pdfs/paulanerppt.pdf
  4. ↑ Star Brand Imports Archived January 1, 1970, at the Wayback Machine.
  5. 1 2 "PaulanerHPUSA home page". PaulanerHPUSA.com. Retrieved 2013-10-15. (Age verification required)
  6. ↑ "Hacker-Pschorr Hefe Weisse Naturtrüb - Hacker-Pschorr Bräu GmbH - München, Germany". BeerAdvocate. Retrieved 2013-10-15.


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