HEVC Advance

HEVC Advance
Industry Licensing Administration
Founded April 2015 (2015-04)[1]
Headquarters Boston, United States[1]
Products Licenses
Website www.hevcadvance.com

HEVC Advance is a patent licensing pool aimed at the HEVC video standard, in addition to the existing MPEG LA pool.

History

On March 26, 2015, HEVC Advance announced their HEVC license which covers 500 essential patents.[2]

On July 22, 2015, HEVC Advance announced their initial HEVC patent license program, in which royalty rates depended on the country of sale, type of device, HEVC profile, HEVC extensions, and HEVC optional features.[3][4] The HEVC Advance license had a maximum royalty rate of US$2.60 per device for Region 1 countries and a content royalty rate of 0.5% of the revenue generated from HEVC video services.[4] Region 1 countries in the HEVC Advance license include the United States, Canada, European Union, Japan, South Korea, Australia, New Zealand, and others.[4] Region 2 countries were countries not listed in the Region 1 country list.[4] The first HEVC Advance license program had a maximum royalty rate of US$1.30 per device for Region 2 countries and a content royalty rate of 0.5% of the revenue generated from applicable HEVC video services.[4] The HEVC Advance device license applied to a decoder, encoder, or combination decoder/encoder.[4]

The proposed licensing terms were negatively received from the industry.[5] The demand for a portion of gross revenue was specifically derided, with the CTO of MLB Advanced Media stating that no mainstream company would accept those terms.

Following the feedback from the initial terms, and the launch of the competing Alliance for Open Media,[6] HEVC Advance announced a revised license program on 18 December 2015.[7][8] The changes included a reduction in device royalty rates, reduced royalty rates for distribution of HEVC content paid for by end users on a title by title basis or on a subscription basis, and a waiving of royalties on content that is free to end users, including ad supported content.[7][8] Annual royalties for a company were capped at US$40 million for devices, US$5 million for content, and US$2 million for optional features.[8]

On November 22, 2016, HEVC Advance announced a major initiative, revising their policy to allow software implementations of HEVC to be distributed directly to consumer mobile devices and personal computers royalty free, without requiring a patent license.[9][10]

Current HEVC Advance Licensors

Seven companies currently hold patents in the HEVC patent pool:[11]

Technicolor SA was initially a member, but announced in February 2016 that they had withdrawn from the patent pool[13] and would be directly licensing their HEVC patents.[14]

See also

References

  1. 1 2 Samantha Bookman (2015-08-14). "Analyst urges video industry to reject HEVC Advance patent pool". FierceOnlineVideo. Archived from the original on 2016-07-02. Retrieved 2016-02-05.
  2. ↑ "HEVC Advance Launches to Rally Critical Mass of Stakeholders to Deliver Next Generation Video Experiences". PR Newswire. 2015-03-26. Retrieved 2015-03-28.
  3. ↑ "HEVC Advance Announces Key Milestones to Support Next Era of Digital Video Creation and Distribution". PR Newswire. 2015-07-22. Retrieved 2015-07-22.
  4. 1 2 3 4 5 6 "Royalty Rates Summary" (PDF). HEVC Advance. 2015-07-22. Retrieved 2015-07-22.
  5. ↑ Jan Ozer (1 December 2015). "HEVC's Journey in 2015: Going Downhill and Gaining Speed". Streaming Media Magazine.
  6. ↑ "The leading 4K video format might not get ruined by patents after all". 21 December 2015. It’s possible that HEVC Advance realized it was slowing adoption and therefore shooting itself in the foot. But it’s also worth noting that in recent months, another group called Alliance for Open Media has been working on a royalty-free video format.
  7. 1 2 "HEVC Advance Announces Revised Licensing Structure". PR Newswire. 2015-12-18. Retrieved 2015-12-20.
  8. 1 2 3 "Royalty Rates Summary" (PDF). HEVC Advance. 2015-12-18. Retrieved 2015-12-20.
  9. ↑ http://www.prnewswire.com/news-releases/hevc-advance-announces-royalty-free-hevc-software-300367212.html
  10. ↑ http://epdf.hevcadvance.com/pdf/embed?hash=84f7cae5df5424fcfbc82fb2d83fbca5
  11. ↑ https://www.hevcadvance.com/pdf/Licensor_List.pdf
  12. ↑ "Samsung joins HEVC Advance" (PDF) (Press release). 5 April 2017.
  13. ↑ Dan Rayburn (2016-02-03). "Technicolor withdraws from the HEVC Advance pool to enable direct licensing of its HEVC IP portfolio". GlobeNewswire. Retrieved 2016-02-04.
  14. ↑ Joff Wild (2016-05-16). "Technicolor CIPO explains why the company left the HEVC Advance patent pool". Retrieved 2016-05-18.
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