H5 (French company)

Industry	Graphic design
Founded	1994
Founder	Ludovic Houplain and Antoine Bardou-Jacquet
Headquarters	Paris, France
Website	http://www.h5.fr

H5 is a French graphics and animation studio started in 1996. With Ludovic Houplain's art direction, its work can mostly be found in the fields of music video (visuals for Air, Super Discount, Etienne de Crécy, Le Tone, Alex Gopher, Darkel, Cosmo Vitelli, Demon) and luxury advertising (Dior, Cartier, Hugo Boss, Hermès, Lancôme).

Since 1999, H5 has also worked as a collective of directors. They made their first animated clips (animated typography for Alex Gopher, cartoon for Zebda, digital animations for Super Furry Animals and Playgroup).

H5 made the clips for Röyksopp's "Remind Me" (which won the MTV Europe Award for Best Video in 2002), Massive Attack's "Special Cases", Goldfrapp's "Twist", and a series of advertising campaigns for France and the wider world: Areva, Audi, Citroën, Volkswagen's "Train Fantôme" (1st award Film Cinema, Club of the DA on 2006). H5 is at present represented in France by Addict.

Their first short film, Logorama, was selected at the Week of Criticism at the Cannes Film Festival 2009 and at CineVegas in 2009. The film won the Kodak Prix at Cannes and won the Academy Award for Best Animated Short Film at the 82nd Academy Awards.

In parallel, the work of H5 was presented in numerous exhibitions and festivals, in Paris (National Center of Art and Culture Georges-Pompidou, Paris sleepless night 2007, French National Library, Gallery Anatome), London (Institute of Contemporary Arts, National Museum of Photography, British Film Institute), Tokyo (Sendai Mediatheque), Rotterdam (NAI), New York (MoMA) and Los Angeles (Egyptian Theater).

Filmography

Music videos

• Darkel – At The End Of The Sky. Production Addict 2006.
• Etienne Daho – Retour à Toi. Production Addict 2003.
• Goldfrapp – Twist. Production John Payne pour Black Dog Films 2003.
• Audio Bullys – The Things. Production Philip Tidy pour Black Dog Films 2003.
• Massive Attack – Special Cases. Production Pete Shuttleworth pour Black Dog Films 2003.
• Röyksopp – Remind Me. Production John Payne pour Black Dog Films 2002.
• Sinema – In My Eyes. Production H5 2002.
• Wuz (Alex Gopher & Demon) – Use Me. Production H5 2002.
• Air – How Does It Make You Feel. Production Partizan Midi Minuit 2001.
• Playgroup – Number One. Production Partizan Midi Minuit 2001.
• Super Furry Animals – Juxtapozed Wit'U. Production Partizan Midi Minuit 2001.
• Zebda – Oualalaradime. Production Partizan Midi-Minuit 2000.
• Alex Gopher – The Child. Production Le Village 1999.

Advertising

• Ecologic – Le recyclage, ça marche. Production H5 2011
• Areva – Energy. One powerful story. Production Addict 2010.^[1]
• Smart – Cinéma. Production Addict 2010.
• Celsius – Papillon Tourbillon Mobile Phone. Production H5 2010.
• Gatorade – G2. Production Addict 2009.
• Areva – Athlenergy. Production Addict 2009.
• Total – Les Mots. Production Addict 2008.
• Toyota – Breath. Production Addict 2008.
• Volkswagen Touran – Train Fantôme. Production Addict 2007.
• Cartier – Ballon Bleu. Production H5 2007.
• Citroën C4 – Ice Skater. Production H5 2006.
• Toyota Yaris – 1000. Production Addict 2006.
• Areva – Experts en Energie. Production Addict 2004.
• Audi A4 S-line – Un Peu Plus Qu'Une A4. Production Addict 2003.
• Vuitton – Bellaix. Production H5 2003.

Short films

• Logorama – Production Autour de Minuit / H5 2009.^[2]

Exhibitions

• Moving Types – Gutenberg-Museum. Mayence 2011
• Collector – Tripostal. Lille 2011
• Graphisme et Création Contemporaine – BNF. Paris 2011
• Type In Motion – Museum Für Gestaltung. Zürich 2011
• L.I.P. (Logo In Peace) – Festival International de l'Affiche et du Graphisme. Chaumont 2010
• New Directors/New Films Festival – Logorama. MoMA. New York 2010
• Hors Piste – H5: d'Alex Gopher à Logorama. Centre Georges-Pompidou. Paris 2010
• One Dot Zero – H5 Retrospective. British Film Institute. Londres 2009
• Design Parade – Villa Noailles. Hyères 2009
• 2036 – Biennale Internationale du Design. Saint-Etienne 2008
• La pub s'anime – Musée de la Publicité. Paris 2008
• La Force de l'art – Grand Palais. Paris 2006
• Multiples H5 – Galerie Anatome. Paris 2006
• D.DAY, le design aujourd’hui – Centre Georges-Pompidou. Paris 2005
• Premieres – MoMA. New York 2004
• Clip city – The Netherlands Architecture institute. Rotterdam 2002
• Graphisme(s) – BNF. Paris 2001
• Movement – Sendai Mediatheque. Tokyo 2001

Awards

• Logorama
  • 2011 – César Award for Best Short Film
  • 2010 – Academy Award for Animated Short Film
  • 2009 – Best Short Film – Stockholm International Film Festival
  • 2009 – Kodak Award at la Semaine de la Critique du Festival de Cannes 2009
  • 2009 – Public Award – Festival international de Curtas Metragans
  • 2009 – Public Award – Lille International Short Film Festival
  • 2009 – Special Jury Award, Public Award, Fuji Award for Best Director – Cinanima International Animated Film Festival
  • 2009 – Best Direction Award, Public Award – Vendome Film Festival
  • 2009 – Gold medal of animation – Zinebi, Bilbao International Film Festival
• Röyksopp – Remind Me
  • 2002 – MTV Award Best European Music Video. Barcelona
  • 2002 – Club des DA. 1st Vidéo Clip Award. Paris
• Alex Gopher – The Child
  • 2000 – Club des DA. 1st Vidéo Clip Award. Paris

Bibliography

• This Is The End – Cover art by H5. Editions B42 2009
• Gas Book 18 – H5. Éditions BNN 2005

References

External links

• Official website
• Magazine – Intramuros #150
• Interview – Elephant Magazine Issue #4 (in English)
• Interview – Creative Bloq 29.05.2014 (in English)