Gulf Air

Gulf Air

IATA ICAO Callsign GF GFA GULF AIR
Founded	1950 (as Gulf Aviation)
Hubs	Bahrain International Airport
Frequent-flyer program	Falcon Flyer
Fleet size	28
Destinations	41
Parent company	Government of Bahrain
Headquarters	Muharraq, Bahrain
Key people	Maher Salman Jabor Al Musallam, CEO[1] Zayed Rashid Al Zayani, Chairman[2]
Website	gulfair.com

Gulf Air (Arabic: طيران الخليج‎‎ Ṭayarān al-Khalīj) is the principal flag carrier of Bahrain. Headquartered in Muharraq,^[3] adjacent to Bahrain International Airport,^[4] the airline operates scheduled services to 41 destinations in 23 countries across Africa, Asia and Europe. Its main base is Bahrain International Airport.^[5]

History

1949–1973: Gulf Aviation as operating company

In the late 1940s, Freddie Bosworth, a British pilot and entrepreneur, began an air taxi service to Doha and Dhahran from Bahrain. Bosworth later expanded service and, on 24 March 1950, registered Gulf Aviation Company Limited as a private shareholding company.^[6] This makes its current operating company, Gulf Air, one of the oldest carriers in the Middle East.^[7] The early fleet contained seven Avro Ansons and three de Havilland DH.86B four-engine biplanes.

In October 1951, British Overseas Airways Corporation (BOAC) became a major shareholder in Gulf Aviation, holding a 22% stake through the BOAC subsidiary company BOAC Associated Companies.^[6]

1970s: Full national ownership

In 1973 the governments of the Emirate (now Kingdom) of Bahrain, the State of Qatar, the Emirate of Abu Dhabi and the Sultanate of Oman agreed to purchase the BOAC Associated Companies holding in Gulf Aviation.^[6] The Foundation Treaty was signed on 1 January 1974 and gave each government a 25% shareholding in Gulf Aviation, which became a holding company. The operating company was now branded as Gulf Air and became the flag carrier for the four states.^[6]

With leased Lockheed L-1011 Tristar and Boeing 737 aircraft joining the fleet, by 1976 Gulf Air had expanded its route network to include Amman, Amsterdam, Athens, Baghdad, Bombay, Bangkok, Beirut, Cairo, Colombo, Delhi, Dhaka, Hong Kong, Jeddah, Karachi, Khartoum, Larnaca, Manila, Paris, Ras al-Khaimah and Sana'a. The fleet comprised four Vickers VC10, three BAC One-Elevens, two Lockheed L-1011 Tristar 200s and five Boeing 737–200s. In 1978, the airline doubled the Tristar fleet to replace the VC10s. Meanwhile, the airline increased the Boeing 737 fleet to nine and phased out the One-Elevens.^[6]

1980s–1992: Expansion

The 1980s saw an increase in air travel and growth for Gulf Air. In 1981, Gulf Air became an IATA member, and in the following year became the first international airline to land at Riyadh. In 1985, Emirates, the startup national carrier of Dubai, United Arab Emirates, began operating, and would later become a major rival of Gulf Air. In 1988, Boeing 767s joined the fleet, and the airline launched service to Frankfurt, Istanbul, Damascus, Dar es Salaam, Fujairah and Nairobi, and resumed service to Shiraz and Baghdad.^[6]

Gulf Air celebrated its 40th anniversary in 1990. The light-blue and peach Balenciaga-designed uniform was introduced. Services to Singapore, Sydney and Thiruvananthapuram were launched, Gulf Air thereby becoming the first Arab airline to fly to Australia. Gulf Air added services to Johannesburg and Melbourne in 1992, becoming the first Arab airline to fly directly to these cities. In 1993, it opened a flight-simulator centre in Qatar, and introduced service to Casablanca, Entebbe, Jakarta, Kilimanjaro, Madras, Rome, San'a', Zanzibar and Zürich.^[6]

1993–2005: New livery and destinations

In May 1994, Gulf Air received its first Airbus A340-300. A no-smoking policy was established in 1998 on flights to Singapore and Australia, which was later extended through its whole network. In 1999, Gulf Air launched three new routes in northern Pakistan: Islamabad, Lahore and Peshawar. It also took delivery of two out of six Airbus A330-200 aircraft, and introduced a new Balmain uniform.^[6] The Gulf Air website opened in January 1997.^[8]

In 2000, the airline celebrated its 50th anniversary. It took delivery of the remaining Airbus A330-200 aircraft in June, and launched service to Milan.^[6]

In May 2002, James Hogan became President and CEO of Gulf Air and instigated a restructuring and turnaround programme in response to a drastic fall in profits and increasing debt. The Gulf Air board unanimously approved the three-year plan at an extraordinary general meeting held on 18 December. By 1 August 2002 the State of Qatar announced intentions to withdraw from Gulf Air. The state remained a member state for a six-month period after announcing the intention to withdraw.^[9]

In 2003, Gulf Air introduced a new Landor Associates-designed livery and, in June, established Gulf Traveller, a subsidiary, all-economy, full-service airline. It also announced a sponsorship deal for the Bahrain Grand Prix through 2010, creating the Gulfair Bahrain Grand Prix, of which the first was staged in 2004. The airline also introduced daily flights to Athens and Sydney via Singapore on 23 November 2003.^[6]

In 2004, Gulf Air introduced direct flights between Dubai and London, Muscat and London, and a daily service between Abu Dhabi and Ras Al Khaimah. The airline carried a record 7.5 million passengers during that year.^[6] Gulf Air's sponsorship of the Bahrain Formula 1 Grand Prix continued, with a record race crowd and a global TV audience. The airline announced a return to profit, with the best financial performance since 1997. Despite a BD30 million (US$80 million) cost to the business through fuel price rises during the year, Gulf Air recorded a profit of BD1.5 million (US$4.0 million) in the calendar year to December 2004, on revenues up 23.8% to BD476.3 million (US$1.26 billion) (2003: BD 384.6 million / USD1,020.2 million). The results meant the airline out-performed the targets set under Project Falcon, the three-year restructuring plan approved by the Board in December 2002.^[6]

The owner states of Gulf Air at that time—the Kingdom of Bahrain, the Emirate of Abu Dhabi, and the Sultanate of Oman—confirmed their support for further expansion of the airline through a new three-year strategic plan which would include re-equipment of the aircraft fleet and recapitalization of the business through private-sector financing. Gulf Air was also placed on the IOSA registry following its successful completion of the IATA Operational Safety Audit (IOSA).

Gulf Air is one of the few airlines which doesn't serve Alcohol beverages on it's flights ^[10].

2006–2008: Bahrain takes over

The new summer schedule commencing 28 April 2006 saw the complete withdrawal from Abu Dhabi as a hub, following the decision on 13 September 2005 by the Emirate of Abu Dhabi to withdraw from Gulf Air and establish its own airline, Etihad Airways.^[7] Gulf Air changed its operations to a dual-hub basis between Bahrain and Muscat airports. The airline ran a series of advertisements in local newspapers, thanking Abu Dhabi for its contribution to Gulf Air. As the national carrier for the United Arab Emirates for over 35 years, it has a large customer base located in Abu Dhabi. Gulf Air endeavoured to show continuing support for flights to Abu Dhabi from Bahrain and Muscat, connecting to the rest of the Gulf Air network, via advertisements placed in local newspapers.

James Hogan resigned as President and Chief Executive Officer as of 1 October 2006 (subsequently becoming CEO at rival airline Etihad). Ahmed Al Hammadi was named acting chief executive officer, until Swiss national André Dosé, the former chief executive officer of Crossair and Swiss International Air Lines, became CEO on 1 April 2007. A few days later, Dosé announced a BD310 million (USD825 million) restructuring plan. This included originating or terminating all flights in Bahrain; ceasing routes to Johannesburg, Dublin, Jakarta, Singapore, Hong Kong and Sydney; eliminating all Boeing 767s and Airbus A340-300s from the fleet; introducing the Airbus A321 in July 2007 and the Airbus A330-300 in 2009; and potentially terminating employment based on performance, and without regard for nationality. This led to some employees applying for jobs in other airlines and, in less than a month, Gulf Air lost 500 persons from its workforce, prompting the airline to rule out mass layoffs as part of its recovery plan, except for performance reasons.

On 5 May 2007, the government of Bahrain claimed full ownership of the airline, as joint-owner Oman withdrew from the airline.^[11] André Dosé resigned on 23 July 2007 and was replaced by Bjorn Naf. On 6 November 2007, Gulf Air started its third daily non-stop flight to London Heathrow Airport from Bahrain. On the same day, Gulf Air became fully owned by Bahrain.

The airline inaugurated services to Shanghai Pudong International Airport on 16 June 2008 (the route was terminated on 25 December 2009). It also placed orders with Boeing (for 24 787s) and Airbus (for 15 A320s and 20 A330s) to upgrade its fleet. The airline's last commercial Boeing 767 flight was on 29 May 2008. On 3 July 2008, Gulf Air was announced as the official sponsor of London association football club, Queens Park Rangers. The same year, Gulf Air signed a lease agreement for five aircraft with International Lease Finance Corporation (ILFC) as part of its growth and expansion strategy. The lease was for six years for two Airbus A319s and three Airbus A330-200s, due for delivery in March, April and May 2009.

Developments since 2009

In March 2009, Gulf Air signed a 42-month lease agreement with Jet Airways for four Boeing 777-300ERs, but the aircraft were returned to Jet Airways starting in September 2009. In May, Gulf Air inaugurated summer seasonal flights to Alexandria, Aleppo and Salalah. On 1 September 2009, Gulf Air resumed flights to Baghdad.^[12] Services to Najaf and Erbil began shortly afterward.

Starting June 2009, Gulf Air's Golden Falcon logo was seen on the streets of London, emblazoned on the side of the city's taxi cabs, as part a two-year marketing deal. Fifty Hackney Carriages were to be rolled out in full Gulf Air livery to promote the airline's flights from London Heathrow to Bahrain and beyond.^[13] Later in June, the carrier announced the departure of CEO Bjorn Naf and the appointment of Samer Majali (who worked previously for Royal Jordanian) as CEO effective 1 August 2009.

On 1 March 2010, Gulf Air launched its new "Falcon Gold" cabin, a single premium cabin that is aimed at offering higher standards of comfort for the standard premium price. As of August 2011, the new Flat Beds were installed on all aircraft except short-haul aircraft.

On 5 September 2011, Gulf Air appointed Dr. Jassim Haji as Director of Information Technology,^[14] reporting directly to the CEO of the airline.

In 2011, Gulf Air temporarily suspended flights to Iran, Iraq and Lebanon during the height of the Bahraini uprising. The airline originally was to resume service to Iran from November 2012, but cancelled the plan as it was unable to receive approval from the Iranian authorities.^[15] Flights to Iran resumed in March 2014.^[16]

In November 2012, Gulf Air phased out its last Airbus A340-300. At the end of November 2012, it was announced that Gulf Air CEO Samer Majali's resignation had been accepted by the Board of Directors. Majali left by the end of 2012, after serving the company for three years.^[17] Maher Salman Al Musallam was the acting CEO of Gulf Air until May 2016, when he was officially appointed to the role.

At the Bahrain Airshow in January 2016, Gulf Air ordered 17 A321neo and 12 A320neo aircraft for delivery from June 2018, and cancelled a commitment to acquire six A330-300 aircraft.^[18] In addition, the airline also announced an restructured order for 16 Boeing 787-9 aircraft. The new order of 16 Boeing 787-9 aircraft replaced an existing order for 16 of the smaller Boeing 787-8 aircraft.^[19]

Corporate affairs

Subsidiaries

Gulf Traveller was the all-economy full service subsidiary airline of Gulf Air. Its main base was Abu Dhabi International Airport.^[5] It was briefly relocated between Bahrain and Muscat airports after Abu Dhabi pulled out of the Gulf Air consortium in 2005, and in May 2007 Oman also pulled out of the group leaving Bahrain as sole owner of Gulf Air. Gulf Traveller has since been disbanded due to these changes.

Business trends

Few business figures are released on a regular basis. Key trends available for Gulf Air over recent years are shown below (as at year ending 31 December):

	2011	2012	2013	2014	2015
Turnover (BHDm)
Turnover (US$m)
Net Profit (BHDm)	−95.0	−196.0	−93.3	−62.7	−24.1
Net Profit (US$m)	−250.0	−520.0	−247.6	−166.4	−63.9
Number of employees		3,800			2,800
Number of passengers (m)
Passenger load factor (%)
Number of aircraft (at year end)		39		28	28
Notes/sources	[20]	[21][20]	[22]	[22]	[21][23]

In 2011, due largely to political unrest in the state of Bahrain, Gulf Air lost BHD95 million (USD250 million),^[20] and in 2012, the loss grew to BHD196 million (USD520 million).^[21] In response, a decision was taken in 2013 to implement a turnaround plan that involved reducing the airline's fleet, number of staff and number of destinations.^[20]

In subsequent years the losses reduced, and in 2015, the loss reported was BHD24.1 million (USD63.9 million), an 88% reduction from 2012.^[21]

Sponsorship

Gulf Air sponsors events, of which the most prestigious is the Bahrain Grand Prix. This is usually the first or fourth race of the Formula One season, and is held in March or April. Gulf Air was also the first ever shirt sponsor of Chelsea F.C. in 1983 and 1984.^[24] More recently, it was shirt sponsor of Queens Park Rangers F.C. from 2008 to 2011.^[25] It also sponsors the Bahrain International Airshow

Destinations

As of January 2017, Gulf Air flies to 41 international destinations in 23 countries across Africa, Asia and Europe from its hub at Bahrain International Airport.^[26] Gulf Air's own Falcon Gold lounge could be found at the airports of Bahrain, Dubai and London–Heathrow.^[27]

Codeshare agreements

Gulf Air has codeshare agreements with the following airlines:^[28]

Fleet

Current fleet

The Gulf Air fleet consists of the following aircraft as of November 2016:^[29]

Gulf Air fleet

Aircraft	In service	Orders	Passengers			Notes
			J	Y	Total
Airbus A320-200	5	—	14	96	110
	11		16	120	136
Airbus A320neo	—	12	TBA			Delivery starts from 2018[30]
Airbus A321-200	6	—	8	161	169
Airbus A321neo	—	17	TBA			Delivery starts from 2020
Airbus A330-200	6	—	8	255	263	To be gradually replaced by 787s[31]
			30	184	214
Boeing 787–9	—	16	26	256	282	Deliveries begin in 2018[32]
Bombardier CS100	—	10	TBA			Delivery starts from 2018[33]
Total	28	55

Former fleet

Over the years, Gulf Air operated the following aircraft types:^[34]

Gulf Air fleet development

Aircraft	Introduced	Retired
Airbus A319-100	2008	2012
Airbus A340-300	1994	2012
BAC One-Eleven	1969	1978
Boeing 707–320C	1979	1980
Boeing 737–200	1977	1995
Boeing 737–700	2011	2012
Boeing 737–800	2007	2008
Boeing 747–100	1984	1987
Boeing 757–200F	1993	1996
Boeing 767–300ER	1988	2008
Boeing 777–300ER	2009	2010
de Havilland Dove	1951	1964
de Havilland Heron	1956	1967
de Havilland DH.86B	1950	1952
Douglas DC-3	1961	1971
Embraer 170	2010	2012
Embraer 190	2010	2013
Fokker F27 Friendship	1967	1981
Lockheed L-1011 TriStar	1976	1998
Short Skyvan	1970	1981
Vickers VC-10	1974	1978

Accidents and Incidents

• 23 September 1983: Gulf Air Flight 771 was a flight from Karachi, Pakistan to Qatar via Abu Dhabi. While the Boeing 737-200^[35] was on approach to Abu Dhabi International Airport, a bomb exploded in the baggage compartment. The aircraft crashed in the desert near Mina Jebel Ali between Abu Dhabi and Dubai in the UAE. All seven crew members and 105 passengers died. Most of the fatalities were Pakistani nationals, many returning to jobs in the Gulf after spending the Eid ul-Adha holiday with their families in Pakistan.^[36] The bomb was apparently planted by the Abu Nidal Organization, to pressure the Gulf States to pay protection money to Nidal so as to avoid attacks on their soil.^[37]
• 23 August 2000: Gulf Air Flight 072 crashed into the Persian Gulf on approach to Bahrain International Airport from Cairo. The Airbus A320, with 143 passengers and crew on board, approached the landing at higher speeds than normal, and carried out an unusual low altitude orbit in an attempt to correct the approach.^[38][39] The orbit was unsuccessful and a go-around was attempted. While carrying out a turning climb the aircraft entered a descent at 15 degrees nose down. The aircrew did not respond to repeated GPWS warnings^[40] and approximately one minute after starting the go-around the aircraft disappeared from radar screens.^[41] All 143 passengers and crew, including 36 children, were killed in the accident.^[42] The accident investigation concluded that the primary cause of the crash was pilot error (including spatial disorientation), with a secondary factor being systemic organizational and oversight issues.^[43] Flight 072 was the highest death toll of any accident involving an Airbus A320 at that time. It was subsequently surpassed by TAM Airlines Flight 3054, which crashed on 17 July 2007 with 199 fatalities.
• On 29 August 2011, Gulf Air Flight 270, using an Airbus A320-214, from Bahrain to Cochin carrying 143 people, skidded off the runway on landing due to pilot error of loss of situational awareness during reduced visibility conditions. The weather was poor with heavy rain and strong winds. The aircraft was badly damaged with nose gear collapsed and seven passengers were injured. Some people were reported to have jumped from an emergency exit when the evacuation slide failed to deploy.^[44][45]

References

Citations

Bibliography

External links

Media related to Gulf Air at Wikimedia Commons

• Official website