Groszek
|
Groszek Shop in Brdów | |
| Retailers' cooperative | |
| Industry | Retail |
| Founded | 2000 |
| Headquarters | Lublin, Poland |
Area served | Poland |
| 1 385 million zł | |
| Members | 1250 |
Number of employees | ~7500 |
| Website | www.groszek.com.pl |
Groszek is a brand and franchise of independent retailers (primarily small grocery shops) in Poland.[1] The chain was founded in 2000, the organiser and owner of the chain is the Eurocash Group.[2][3] The chain is made up of over 1250 convenience stores, the average size of each store is 125,5 m².[4]
In 2013, the chain was awarded the Hermes award by the business journal „Poradnik Handlowca”, for "the distribution firms, retail, independent shop owners, as well as people which in the past few years imposed great influence in the development of the brand."[5][6][7]
Groszek is among the 32 recipients of the "Created in Poland" award for 2014/15 period from Superbrands Polska.[8]
- Net Income for 2008: 1,385 million zł
- Per cent of shopping carried out centrally: 70% from organised delivery sources
- Average size of each store: 125.5 m²
- Average value of each shopping basket: 8-12 zł
- Total number of employees: ~7500
- Average number of employees per shop: 6 people[9]
Logo
The logo of the convenience store brand is a red pea (groszek means "pea" in Polish) on a yellow background shaped into a half eclipse, with an element of the colour green on the top. Underneath the logo there is the word groszek, with the letter o replaced with a red pea.
References
- ↑ "Main Page". Groszek. Retrieved 11 October 2015.
- ↑ "Zysk operatora kilku sieci sklepów w dół o 40 proc. Wojna cenowa". Gazeta Wyborcza. Retrieved 20 October 2015.
- ↑ "Koniec ery hipermarketów. Kto wygra bitwę o handel?". Gazeta Wyborcza. Retrieved 20 October 2015.
- ↑ "Groszek Brand". Franchising. Retrieved 11 October 2015.
- ↑ "Polish Brands List". Made In Polska. Retrieved 11 October 2015.
- ↑ "Groszek Prizes And Awards". Hermes Award. Retrieved 11 October 2015.
- ↑ "Groszek is increasing the number of shops under its name". Portal Spozywczy. Retrieved 20 October 2015.
- ↑ "Znamy laureatów tegorocznej edycji Superbrands Polska"
- ↑ "Statistics". Groszek. Retrieved 11 October 2015.