Great Singapore Sale

The Great Singapore Sale
Frequency Annually
Location(s) Island-wide
Years active 1994
Inaugurated May 31, 1994 (1994-05-31)
Previous event June 3, 2016 (2016-06-03) - August 14, 2016 (2016-08-14)
Next event June 9, 2017 (2017-06-09) - August 13, 2017 (2017-08-13)
Website
www.greatsingaporesale.com.sg

The Great Singapore Sale (often abbreviated as GSS or Malay: Jualan Raksasa Singapura, Chinese: 新加坡热卖会, Tamil: மாபெரும் சிங்கப்பூர் விற்பனை) is a shopping event that happens annually in Singapore.[1] Although it is called a sale, the Great Singapore Sale is in fact an event that is organised by the Singapore Retailers Association,[2]and co-organised by stores and malls to promote the tourism industry in Singapore.

In 2013, MasterCard Singapore launched the Princess Singapore Campaign where they collaborated with famous Singapore bloggers [3] to promote the initiative. That year, over US$1.5 billion was spent by MasterCard Cardholders during the Great Singapore Sale 2013. [4]

References

  1. ↑ YourSingapore.com - Great Singapore Sale
  2. ↑ Singapore Retailers Association
  3. ↑ Great Singapore Sale Shopping Trail with FEVO – the Prepaid MasterCard
  4. ↑ US$1.5 Billion Spent By MasterCard Cardholders During Great Singapore Sale 2013
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