Gopi Kukde

Gopi Kukde is a veteran of the Indian advertising industry. His most innovative and successful creations is the Onida Devil.

He is a Gold medalist from Sir J.J. Institute of Applied Art for his college campaign for the film Meera, by Gulzar. His career marked his association with leading ad agencies like Chaitra, Clarion and Everest, and JWT. In 1982, he founded the Advertising Avenues, with two others. Campaigns he has contributed to include Asian Paints, Glaxo, Stanrose Fabrics, Centaur Hotel, and the Hawkins pressure cooker. At Avenues, he worked on UFO Jeans, Skypak Couriers, Paan Pasand and Onida. He has produced and directed ad-films for Avenues for various brands.

Apart from Art Direction, he has created catchy one-liners. His famous one-liners include the Pan Pasand one-liner, '’’Shaadi aur tumse kabhi nahin’’', '’’Chane ke bhaw kaaju’’' and the Onida Devil saying ‘’‘Neighbour’s Envy, Owner’s Pride.’’’

Achievements

He has had a long association with the Mumbai based organisation CAG - Communication Arts Guild of which he was also the President. He is today one of the committee members of that guild. Gopi has won several CAG & Ad Club awards in appreciation of his creative talent.

He stated in an interview with the Hindu group of publications, “My motto in life is if you don't understand something, don't do it. Do something you are good at and be happy.”[1] After 16 years of experience in different agencies and producing award winning works, Kukde took a 10-year sabbatical[2] to work on what he enjoys the most - ceramics. He has a studio in Mumbai called Useless Ceramics.

Notes

  1. ↑ "Interview". hinduonnet.com. October 17, 2001.
  2. ↑ Taj, Yasmin (2008-08-05). "Breaking free from well-established careers". The Economic Times. Retrieved 2011-10-09.
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