Good Hit

"Good Hit" is a song recorded by American entertainer Jennifer Lopez for her seventh studio album Love? (2011). It is an up-tempo dance and R&B song, written and produced by Terius "The-Dream" Nash and C. "Tricky" Stewart. After the song leaked online in August 2010, it was announced to be Lopez's first single with her new record deal with Island Records and the lead single of Love?. The song received negative reviews from music critics. The song was later issued as a promotional single for Love? in January 2011 and appeared on the album. Upon the release of Love?, the song debuted at number 193 on the South Korea Gaon International Chart.

An accompanying music video for "Good Hit" was directed by Alexandre Moors. A teaser for the video surfaced and was quickly removed online in October 2010, to later appear again in early 2011. In the video, Lopez acts as a beauty school teacher. Whipping her hair back and forth, she instructs a classroom of students on "Fierceology" and "Work It Out 101". These scenes are, in an alternative video, intercut with behind the scenes footage from the Love? photoshoot. The clip was noted for its sex appeal, in which Lopez and her students were dressed in Dolce & Gabbana.

Production and leak

"Good Hit" was written and produced by Terius "The-Dream" Nash and Tricky Stewart. Lopez's vocals for the song, which contain auto-tune, were produced by Kuk Harrell. The vocals were recorded by Jim Annunziato, Josh Gudwin and Harrell at Triangle Sound Studios in Atlanta, Georgia, Record Plant Recording Studios in Los Angeles, California and Larrabee Studios in Hollywood, California. Brian "B-Luv" Thomas and Pat Thrall handled audio engineering of "Good Hit", with additional engineering from Chris "Tek" O'Ryan and assistance from while Chris Galland and Dustin Capulong. The song was later mixed by Jaycen Joshua with the assistance of Jesus Garnica at Larrabee Studios.^[1]

In August 2010 a snippet of "Good Hit" was released onto the internet. It was revealed to be Lopez's first single with her new record deal with Island Records and the lead single of Love?.^[2][3] Upon the snippet's leak, it was panned by critics.^[4] The song, however, ultimately appeared on the final track listing of Love? when it was released in May 2011 and was also released as a promotional single in January 2011.^[5][6]

Composition and critical response

	"Good Hit" (2011) A twenty-five second sample of "Good Hit", in which Lopez asks the listener: "don't you wish I was your boo?"
Problems playing this file? See media help.

"Good Hit" is an up-tempo dance and R&B song, with a length of four minutes and four seconds (4:04).^[2] The song contains a "neck-snapping beat" that keeps "momentum going nicely".^[7] MTV News' Chris Ryan described "Good Hit" as a slick dance bear, where "Lopez sings about dropping it low in a voice coated with the much-maligned but incredibly popular vocal filter.^[8] Scott Shetler of PopCrush noted "Good Hit" to be a near rap-song.^[9]

"Good Hit" received negative reviews from music critics.^[4] Poppy Reid of The Music Network criticized the song for its reliance on autotune and lyrics "you just don't expect (or want) from a 41-year-old".^[10] Sal Cinquemani of Slant Magazine stated in a review of Love? that apart from "Good Hit" and "Invading My Mind", "Lopez shines when the beat hits 120 or higher."^[11] Robert Copsey from Digital Spy called the song generic.^[12] Genevieve Koski of The A.V. Club was critical of the song, stating that: "[Good Hit] in which she drones "I got that good hit" when she clearly doesn't—nor does she seem to even want it."^[13] Scott Shetler of PopCrush noted "Good Hit" to sound as if Lopez was covering Britney Spears "rather than doing her own thing."^[9] Monica Herrera from Billboard agreed, comparing the song to Britney Spears' "Piece of Me" and additionally to the work of Nicki Minaj.^[7]

Music video

Lopez sits on her desk surrounded by her "Fierceology" students in the music video for "Good Hit".

A viral music video for "Good Hit" was directed by Alexandre Moors in October 2010.^[14] The video follows a series of collaborations between Nice Shoes, a New York-based visual effects company, and Moors, including the short film Cherry Bloom. Moors shot the footage for "Good Hit" on one location using two different sets.^[15] He wanted a "consistent look throughout", allowing Nice Shoes to "apply the look of one shot to the rest, adjusting contrast to match".^[15] They also readjusted the windows based on how Lopez moved through each shot.^[15] The music video "makes use of a bunch of different hair styling tools". Oribe, who stylized the hair for the video, created a "classic JLo look: lots of hair, volume and wind".^[16] A "teaser" for the video surfaced online in October 2010, but was removed quickly afterwards.^[17] The music video was released on January 15, 2011.^[6][18]

The video for "Good Hit" begins with Lopez holding a pointer in her left hand, while asking for the attention of the students. Two chalk boards are shown behind her, saying the words "Fierceology" and "Work It Out 101". Lopez is then seen dancing on chairs with several female students, each with a hair dryer in hand. These scenes are intercut with Lopez teaching the students how to whip their hair. They then strut up and down a hallway.^[6] The music video was noted for its sex appeal, in which Lopez and the students are dressed in Dolce & Gabbana.^[19] An alternate version of the video was leaked online in December 2011.^[4] This version begins with Lopez posing in front of a mirror, draped in jewelry and sitting on a couch with a telephone. This footage is taken from a behind the scenes look at the photoshoot for Love?. These scenes are intercut with that from the original version.

Credits and personnel

Credits adapted from the liner notes of Love?.^[1]

Charts

References

External links

• Lyrics of this song at MetroLyrics
• Official music video at Vimeo