Godiva Chocolatier

Godiva Chocolatier
Subsidiary
Industry Confectionery production
Founded 1926
Founder Joseph Draps
Headquarters 333 West 34th Street,
New York City, U.S.;, Belgium
Area served
 Worldwide
Products Chocolates
Parent Yıldız Holding
Website www.godiva.com

Godiva Chocolatier is a manufacturer of premium fine chocolates and related products. Godiva, founded in Belgium in 1926, was purchased by the Turkish Yıldız Holding, owner of the Ülker Group, on November 20, 2007.[1][2][3][4] Godiva owns and operates more than 600 retail boutiques and shops in the United States, Canada, Europe, and Asia and is available via over 10,000 specialty retailers.[5]

In addition to chocolates, Godiva also sells truffles, coffee, cocoa, biscuits, dipped fruits and sweets, chocolate liqueur, shakes, wedding and party favors and other items arranged in gift baskets. Godiva's signature package is the Gold Ballotin (French for "small, cardboard box of chocolates"). Godiva also produces seasonal and limited-edition chocolates with special packaging for major holidays. Godiva also has license agreements for the production of ice cream, cheesecake, coffee pods and liqueur that comes in several chocolate-related flavors. Products are also available in sugar-free and Kosher varieties.

History

Godiva was founded in 1926 in Brussels, Belgium, by Joseph Draps who opened his first boutique in the Grand Place in Brussels under its present name, in honour of the legend of Lady Godiva.[6] The first Godiva shop outside Belgium was opened in Paris on the fashionable Rue Saint Honoré in 1958. In 1966, the company's products reached the United States, where they were sold at luxury strip malls. The following year, it was purchased by the Campbell Soup Company. In 1972, the first Godiva boutique in North America was opened on New York City's Fifth Avenue.[7]

By 2007, Godiva had annual sales of approximately $500 million. In August of that year, Campbell Soup Company announced it was "exploring strategic alternatives, including possible divestiture, for its Godiva Chocolatier business"; the company said the "premium chocolate business does not fit with Campbell's strategic focus on simple meals".[8]

On December 20, 2007, Campbell announced that it entered into an agreement to sell Godiva to Yıldız Holding based in Istanbul, Turkey, which is the owner of Ülker group and the largest consumer goods manufacturer in the Turkish food industry.[1][9] The acquisition was completed on March 18, 2008, for $850 million.[10]

Godiva today

Godiva continues to own and operate more than 450 shops worldwide.[11] The company issues six seasonal mail-order catalogs a year in the USA and also accepts online and telephone orders for their products. Godiva chocolate is also sold in local malls and mini shops.

Godiva opened (May 2012) Café Godiva[12] in London’s Harrod’s Department Store. The 40-plus table venue features Godiva’s chocolate beverages, pastries, and chocolates. The company also has a store in the Harrods Food Hall.

Lawyers of the company have sent a series of letters warning the Lady Godiva public house in Geneva, Switzerland, that they are infringing upon their intellectual property with the latest asking them to cease and desist from using the name. Pru Porretta, MBE, who was behind the revival of Dame Goodyver's Daye in Coventry, England, where a procession through the city's streets includes her representing Lady Godiva riding a horse commented "I think it's very sad. Godiva was a great woman who challenged her husband to stop the terrible things that were happening to the people. I'm sure Lady Godiva wouldn't care for a company which seems to be taking something that wasn't theirs originally and wants to use it for themselves and nobody else. It's about our rich heritage. I would say it's morally wrong".[13] There is even a Boycott Godiva campaign on Facebook.[14]

See also

References

  1. 1 2 Ülker Group to buy Campbell's Godiva
  2. ↑ Lady Godiva becomes Bride of Istanbul Archived November 17, 2015, at the Wayback Machine.
  3. ↑ A Giant Step by Ülker: World’s Number One Premium Chocolate Brand is Now Ülker’s Archived June 16, 2008, at the Wayback Machine.
  4. ↑ "Yildiz buys Godiva for $850m". Trend-news.com. Archived from the original on 2011-10-03. Retrieved 2012-01-27.
  5. ↑ History of Godiva Archived 2007-09-18 at the Wayback Machine. from the company's "Careers" website
  6. ↑ The History of Godiva Chocolatier, from the company's website
  7. ↑ Godiva Chocolatier, Inc. from a profile in International Directory of Company Histories via findarticle.com
  8. ↑ Campbell To Explore Strategic Alternatives For Godiva Business Archived 2007-08-19 at the Wayback Machine., a Campbell's press release via shareholder.com
  9. ↑ GEOFF MULVIHILL; 533 words. "Turkish company buys Godiva". HighBeam Research. Retrieved 2012-01-27.
  10. ↑ Campbell Completes Sale of Godiva Chocolatier to Yıldız Holding for $850 Million
  11. ↑ "Godiva, Everywhere". Godiva. Retrieved 30 December 2012.
  12. ↑ "Godiva Chocolate Cafe". Godiva UK. Retrieved 20 May 2013.
  13. ↑ http://www.bbc.co.uk/news/uk-england-coventry-warwickshire-29596513
  14. ↑ https://www.facebook.com/boycottgodiva
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