Go to work on an egg

"Go to work on an egg" was an advertising slogan used by the United Kingdom's Egg Marketing Board during the 1950s as part of more than £12 million it spent on advertising, including a series of television adverts starring the comedian Tony Hancock and actress Patricia Hayes in 1965. The commercials were created by British director, Len Fulford.[1] The proposition was that having an egg for breakfast was the best way to start the working day. Author Fay Weldon helped to create the campaign.[2]

In 2007, plans to rebroadcast the original television adverts were rejected by the Broadcast Advertising Clearance Centre, which observed that the adverts did not suggest a varied diet. The advert was instead made available on an anniversary website.[2]

References

  1. ↑ Davison, Phil (2011-12-30). "Len Fulford: Director behind the 'Go to work on an egg' and Guinness 'toucan' commercials". The Independent. Retrieved 2012-01-05.
  2. 1 2 de Bruxelles, Simon (June 20, 2007). "‘Go to work on an egg’ ad banned". The Times. London. Retrieved 2009-01-10.


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