Global Cycling Network
| Global Cycling Network | |||||||||
|---|---|---|---|---|---|---|---|---|---|
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| Website | globalcyclingnetwork.com | ||||||||
| YouTube information | |||||||||
| Channel | globalcyclingnetwork | ||||||||
| Years active | 2013–present | ||||||||
| Genre | Cycling | ||||||||
| Subscribers |
1,031,124 (May 2017) | ||||||||
| Total views |
306,702,421 (May 2017) | ||||||||
| Network | Play Sports Media | ||||||||
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Global Cycling Network is a cycling-related YouTube channel which was launched in 2013 by media company SHIFT Active Media[1] (now run by spinoff company Play Sports Network[2]). The channel is presented by former professional cyclists Daniel Lloyd, Tom Last, British National Road Race champion Matthew Stephens,[3] and Under-23 British National Mountain Biking champion Simon Richardson.[4] The channel is headquartered in Bath, Somerset under its parent company.
History
On 1 January 2013 Global Cycling Network was launched as part of Google's YouTube Original Channel Initiative, as part of its parent company's multi-channel network media strategy. The channel was founded by media executive Simon Wear and was created to provide free cycling content online and create a "network of quality cycling video content creators and give cycling global promotion through an official channel".[5] The YouTube channel also provides a media channel for the promotion of the parent company's client brands.[5]
In 2015 the channel was awarded Best Vlogger/Best Use of Video during the Cycling Media Awards 2015 awards night, which aims to recognise the best of UK cycling media.[6]
In 2016 the parent company's multi-channel network division was spunoff to become Play Sports Media.
On 18 April 2017 the channel broke the 1 million subscriber mark and released a "special" thanking video adressed to the people who helped reach that milestone.
Content
Global Cycling Network's content tends to be predominantly road cycling-related, with regular sections consisting of instructional videos, including videos on bicycle riding, maintenance and tech news, how-to videos, and a weekly news bulletin The GCN Show. The channel also features interviews of professional cyclists and coverage of international professional cycling events, including the Tour of Beijing, Dubai Tour, and the three Grand Tour races (the Tour de France, Giro d'Italia and Vuelta a España). Occasionally, the channel also creates videos on cyclo-cross and less frequently, mountain biking (mostly covered on Global Cycling Network's sister channel, Global Mountain Bike Network).
The channel is also known for its Road Bike Party series of videos featuring former trials rider Martyn Ashton performing stunts on road bikes. It was a continuation of Ashton's independently-created first video, Road Bike Party 1. As of April 2017 Road Bike Party 2 has received more than 15 million views on YouTube.[7][8]
In 2014 British Cycling partnered with Global Cycling Network in the creation of its Racesmart campaign, which aimed to promote safe cycle racing in Great Britain.[9][10]
References
- ↑ Koon (25 December 2013). "An interview with Global Cycling Network!". duckingtiger.com. Retrieved 27 September 2016.
- ↑ "Channels – Play Sports Network". playsportsnetwork.com. Retrieved 27 September 2016.
- ↑ Mills, Richard (20 October 2015). "Road race champion Matthew Stephens hosts Global Cycling Network shows". Wiltshire Times. Trowbridge: Newsquest Media Group. Retrieved 27 September 2016.
- ↑ "Richardson retires on top after aggressive Tour of Britain". Cycling Weekly. London: Time Inc. UK. 20 September 2012. Retrieved 27 September 2016.
- 1 2 "Shift Active Media Partner With Google To Create Global Cycling Network". triathlete-europe.competitor.com (Media Release). SHIFT Active Media. 13 December 2012. Retrieved 27 September 2016.
- ↑ http://www.cyclingmediaawards.com/ Retrieved 27 September 2016
- ↑ Jonathan, Wells (2 July 2015). "Paralysed stunt rider Martyn Ashton is back in the saddle". The Telegraph. London: Telegraph Media Group Limited. Retrieved 28 September 2016.
- ↑ "10 things you didn’t know about Martyn Ashton’s Road Bike Party 2". bikeradar.com. Immediate Media Company Ltd. 18 December 2013. Retrieved 28 September 2016.
- ↑ "British Cycling has today launched a new awareness campaign to promote responsible racing on Britain's roads". britishcycling.org.uk (Media Release). British Cycling. 10 June 2014. Retrieved 28 September 2016.
- ↑ Brett, Mat (10 June 2014). "British Cycling release new technique video series + videos". road.cc. London: Farrelly Atkinson (F-At) Limited. Retrieved 28 September 2016.
External links
Global Cycling Network's channel on YouTube