Gladys Emma Peto

Gladys Emma Peto
Gladys Peto
Born	1890 Maidenhead
Died	1977 Northern Ireland
Nationality	United Kingdom
Occupation	Artist, fashion designer, illustrator and writer
Spouse(s)	Cuthbert Lindsay Emmerson

Gladys Emma Peto (born 1890, Maidenhead, Berkshire – died 1977, Northern Ireland) was an English artist, fashion designer, illustrator and writer of children's books.

Life

Peto attended Maidenhead High School, then Harvington College in Ealing. She later went on to study at the Maidenhead School of Arts in 1908, and London's School of Art in 1911. She undertook a design course at the John Hassall Correspondence school in 1918. She married Dr Cuthbert Lindsay Emmerson of the Royal Army Medical Corps, and she traveled with him to Malta, Cyprus and Egypt. He retired in 1946 as a Colonel and died in 1977.^[1]

She created drawings for "The letters of Phrynette" in The Sketch. This was similar to the series "Letters of Eve" in the The Tatler. The latter was illustrated by Annie Fish and there was a court case.^[2]

Her family was not especially artistic. As a girl in Maidenhead, she would go out "in her father's trap" and notice interesting people along the way. She would get home and sketch them.^[3]

She retired from commercial art in 1946 and moved with her husband, who had retired from the Army, to Northern Ireland. She devoted her remaining years to painting landscapes in watercolors and to drawing and cultivating flowers. She suffered a stroke in 1970 that paralyzed her right, and dominant, hand, but continued to draw, paint and write with her left hand.^[4]

Her obituary claimed thatn the 1930s it was the "in thing" to wear a Peto dress. Peto's advertising illustrations for infant formula, Ovaltine and many other products were featured in magazines and posters.^[5]

References