Give a Day, Get a Disney Day
Give a Day, Get a Disney Day was a promotion created by The Walt Disney Company to increase attendance at its theme parks and promote volunteerism across the United States of America. The company partnered with American charitable and non-profit organizations to provide volunteer opportunities; individuals who volunteered with associated charities and non-profits received a voucher good for one free admission to a Walt Disney World Resort or Disneyland Resort theme park. The promotion had been scheduled to run from January 1, 2010, through December 15, 2010, but ended very early, as the full allotment of one million free days were committed by early March.[1]
Jim Henson's Muppets, owned by Disney since 2004, were used to advertise the promotion.
References
- Boccacino, John (March 2, 2010). "Disney offer causes surge in volunteers that Rochester-area groups hope to sustain". Democrat and Chronicle. Rochester, New York: Gannett Company. pp. 1A, 6A. Archived from the original on March 2, 2010. Retrieved March 2, 2010.
- Hill, Jim (February 12, 2010). "Muppets add whimsical touch to WDW’s "Give a Day, Get a Disney Day" celebration". Jim Hill Media.
- ↑ Smith, Thomas (March 9, 2010). "'Give a Day, Get a Disney Day' Reaches Goal – 1M Inspired to Volunteer". Disney Parks Blog. Archived from the original on March 10, 2010.