G-Dragon

G-Dragon

G-Dragon in Gaon Chart Music Awards 2016
Born Kwon Ji-yong
(1988-08-18) August 18, 1988
Seoul, South Korea
Other names GD
Occupation
  • Singer-songwriter
  • rapper
  • record producer
  • model
  • fashion designer
Musical career
Genres
Instruments
Years active 2001–present
Labels YG Entertainment
Associated acts
Website ygbigbang.com/gdragon
Korean name
Hangul 권지용
Hanja 權志龍
Revised Romanization Gwon Ji-yong
McCune–Reischauer Kwŏn Chiyong

Kwon Ji-yong (Hangul: 권지용; born August 18, 1988),[1] better known by his stage name G-Dragon, is a South Korean rapper, singer-songwriter, record producer, and fashion icon. After six years as a trainee under the record label YG Entertainment, G-Dragon rose to fame in the mid-2000s as one of two rappers in the South Korean hip hop boy band Big Bang. Despite initial lukewarm receptions, the group became one of the best-selling digital groups of all-time in Asia and one of the best-selling boy bands in the world.[2]

G-Dragon debuted as a solo artist with the release of Heartbreaker in 2009. The album was a commercial success and earned the Mnet Asian Music Awards for Album of the Year, while the single of the same name became a number-one hit. G-Dragon later formed a duo with fellow Big Bang member T.O.P to record and release the album GD & TOP (2010), which contained the top-five hits "High High", "Oh Yeah", and "Knock Out" on the Gaon Digital Chart, while the album peaked at number-one. His first EP One of a Kind (2012) was critically acclaimed and yielded "One of a Kind", "Crayon", and the number-one "That XX", earning Record of the Year at the 22nd Seoul Music Awards. The EP became the highest-selling album by a Korean soloist since his own album Heartbreaker.

In 2013, he embarked on his first worldwide tour as a solo artist, which included a four-dome tour in Japan,[3] making him the first Korean soloist to do a dome tour.[4] G-Dragon was awarded Artist of the Year at the 15th Mnet Asian Music Awards following the success of his second studio album Coup d'Etat (2013), in addition to the awards of World's Best Entertainer and World's Best Album at the 2014 World Music Awards. His second EP, Kwon Ji Yong, which yielded the number-one single "Untitled, 2014", was released in 2017. His second tour, Act III: M.O.T.T.E, is set to be largest tour ever conducted by a Korean solo artist.[5]

Recognized as one of the most influential leaders in music and fashion in his country,[6] G-Dragon was named by Forbes in 2016 as the most influential person under 30 in Asia's entertainment and sports.[7] Producing not only for his band but also for his and his bandmates' solo releases, G-Dragon has written 22 number one songs.[8]

Life and career

G-Dragon at MTV Fast Forward, Thailand, 2007

1988–2009: Early life and debut with Big Bang

Born and raised in Seoul, South Korea, Kwon Ji-yong began his career at age five as part of the group Little Roo'Ra.[9] After releasing a Christmas album, the group's contract was terminated by their record company, which came as a "shock" to G-Dragon. Although he vowed to his mother that he "wouldn't [try to become a singer] again," he was scouted by SM Entertainment while on a ski trip with his family.[10] He was a trainee under the record label for five years (from 8–13 years old), specializing in dance before he left, unclear about what he wanted to do.[9]

In third grade, Kwon was introduced to the American rap group Wu-Tang Clan by a friend. Inspired by their music, he developed an interest in rapping and began taking classes.[9] Under People Crew's[11] tutelage, he participated in the release of the Korean hip-hop album Flex in 2001, becoming the youngest Korean rapper at just 13 years old. Although he wrote his own lyrics, he admitted that his English was weak and the story behind the lyrics was just another typical "I'm young, but I'm the best."[9] Additionally, he and future fellow Big Bang member Choi Seung-hyun were "neighborhood friend[s] from middle school" and would often dance and rap together before Kwon moved away.[12] Catching the interest of Sean of the hip-hop duo Jinusean from YG Entertainment, Kwon was recommended by him to Sean's record label's CEO Yang Hyun Suk. After signing a contract with the record label, Kwon spent the first year cleaning the studio for the other artists in the record label and fetching them water bottles during dance practice.[9]

Kwon and another trainee Dong Young-bae, originally planned to debut as the hip-hop duo GDYB, with Kwon choosing the stage name of G-Dragon ("Ji" is pronounced like "G", and Yong is Korean for "dragon").[10] He made several featured appearances on other artists' albums and even released several singles with Dong under the name "GDYB." After YG Entertainment scrapped the plan and opted for a boy band instead, Kwon contacted Choi, who auditioned in.[12] G-Dragon, Dong (who chose the stage name Taeyang), and Choi (who chose the stage name T.O.P), were paired with three other members (Jang Hyun-seung, Daesung, & Seungri).

The formation of the group was documented on television,[13] but prior to their official debut, Jang was dropped.[10] The now-quintet's debut was a moderate success, with their first single netting in sales of over 40,000 copies.[14] It spawned several airplay singles, including "La La La", "We Belong Together" and "Forever with You" which featured label-mate Park Bom. The album also included G-Dragon's first solo song, a cover of the American alternative rock group Maroon 5's single "This Love".[13] Following the release of the group's EP Always in 2007, G-Dragon began to involve himself more with the production of their albums.[15] Always featured several songs composed by him, including the lead-single "Lies" (Korean: 거짓말; Revised Romanization: Geojitmal), which became the group's first number-one hit. Their following EPs followed its predecessor's footsteps: Hot Issue yielded "Last Farewell" (Korean: 마지막 인사; Revised Romanization: Majimak Insa) while Stand Up spawned "Day by Day" (Korean: 하루하루; Revised Romanization: Haru Haru); both singles, composed by him, were chart-toppers.[16][17] Having produced majority of Big Bang's materials, G-Dragon became involved with the production of Taeyang's debut extended play Hot (2008), after which he subsequently recorded a "Part Two" to the EP's lead single "Only Look at Me" (Korean: 나만바라봐; Revised Romanization: Naman Barabwa).

2009–2011: Solo career development, Heartbreaker, and GD & TOP
"Heartbreaker" (2009)
His first official solo single, "Heartbreaker" drew controversy over similarities to the song "Right Round" by Flo Rida
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In 2009, G-Dragon began developing his solo career and was featured on singer Lexy's song "Super Fly" for her album Rush alongside Taeyang and T.O.P. He later collaborated with the Japanese boy band W-inds. for their single, "Rain Is Fallin'/Hybrid Dream".[18][19] His first solo album, Heartbreaker, was initially scheduled to be released in April that year, but was pushed back to August[20] to coincide with his 21st (Korean years: 22nd) birthday.[21] Featuring collaborations with several artists, including Teddy of 1TYM, Taeyang, Kush, CL of 2NE1, and Sandara Park of 2NE1, the album marked a change in G-Dragon's appearance as he dyed his hair blonde to match its concept. Propelled by its lead-single of the same name, an electronic pop song that sold nearly five million downloads,[22] the album surpassed 300,000 copies sold[23] and went on to win Album of the Year from the 2009 Mnet Asian Music Awards.[24] Shortly after Heartbreaker's release, G-Dragon was accused of plagiarism by Sony Music when his tracks "Heartbreaker" and "Butterfly" were alleged to be similar to Flo Rida's "Right Round" and Oasis's "She's Electric", respectively.[25][26] However, EMI, the record label that distributed "Right Round" said that they saw no similarities between these two songs.[27]

On March 6, 2010, YG Entertainment announced that they personally contacted Flo Rida's representatives requesting that he feature in G-Dragon's live album, Shine a Light, to which Flo Rida accepted.[28] In support of his album, G-Dragon staged his first solo concert at Olympic Gymnastics Arena in December 2009. The name of the concert, Shine a Light, was derived from the lyrics to his song "A Boy".[29] The concert subsequently sparked controversy following complaints of obscenity[30] and suggestive content.[31] The Korean Ministry of Health, Welfare and Family Affairs later asked the government prosecutors to investigate if G-Dragon or YG Entertainment violated laws on obscene performances in his concert.[32][33] He was found innocent and was cleared of all charges on March 15, 2010.[34]

G-Dragon performing with T.O.P. in 2011

In November 2010, G-Dragon and T.O.P released their collaboration album GD & TOP.[35] Preceding the release of the album, the duo held a worldwide premiere showcase for their album at Times Square in Yeongdeungpo of Seoul,[36] which was also broadcast live on YouTube.[37] To promote their album, the duo released three singles: "High High", "Oh Yeah", and "Knock Out" (Korean: 뻑이가요; Revised Romanization: ''Ppeogigayo'').[38] All three singles preceded the release of the album and achieved commercial success: "High High" scored number one on several music programs[39] while "Oh Yeah" peaked at number two on the Gaon Digital Chart.[40] The album was released on Christmas Eve, and debuted at number one on the Gaon Album Chart[41] with pre-orders of 200,000 copies,[42]

G-Dragon also formed a duo with Park Myung Soo for the Infinite Challenge Seohae Ahn Highway Song Festival 2011. They released their song "Having an Affair (Korean: 바람났어)" featuring Park Bom from 2NE1 on June 2, 2011. The song later became the second most downloaded song on the Gaon Music Chart for the year 2011.[43]

Promotional activities halted later that year after G-Dragon tested positive for marijuana.[44] Though a urine test back in August came back negative, a weak positive for marijuana was detected from testing the content of his hair in October. Since it was his first recorded offence with a minuscule amount of the drug, it resulted in an indictment and he was not charged.[45] He later claimed to have accepted an offered cigarette from a fan in Japan during a party back in May,[46] but after realizing it was not a normal cigarette, threw it away. Because he was not charged, he did not lose any endorsers and made his first public appearance after the scandal at the 2011 MTV EMAs with his group.

2012–2013: One of a Kind, world tour, and Coup d'Etat

G-Dragon performing on Alive Galaxy Tour in September 2012

While working on new solo materials, G-Dragon made an appearance in the Japanese version of Pixie Lott's album Young Foolish Happy, along with T.O.P.[47] G-Dragon's first extended play One of a Kind was released on September 15, 2012,[48][49] drawing positive reviews, placed first on the Billboard World Album Chart and entered the Billboard 200 Chart at 161.[50] Three singles were released to support the album: the top-five hit "One of a Kind,"[51][52] earned him the Best Hip Hop and Rap Song of the Year awards from the Korean Music Awards and the Rhythmer Awards respectively; the number-one "That XX" (Korean: 그 XX; Revised Romanization: Geu XX);[53] and the top-three hit "Crayon"[52] that went to be named by Spin Magazine as the best K-Pop single of the year.[54] The album sold over 200,000 copies, making it the highest selling solo album in Korea since the release of his debut album Heartbreaker in 2009.[55] For his effort, he won "Best Male Solo Artist" at the 14th Mnet Asian Music Awards and "Record of the Year" for One of a Kind at the 22nd Seoul Music Awards. G-Dragon embarked on his first world tour, One of a Kind, in 2013 becoming the first Korean solo artist to hold a four-dome tour in Japan[56] and the second Korean solo artist to have a world tour (the first being Rain). The production of the tour cost $3.5 million, making it the largest scale in Korean history at the time.[57] The tour was held in 8 countries, visited 13 cities for a total of 27 concerts gathering 570,000 fans.[58]

After touring extensively, G-Dragon went back into the studio to record his second studio album. YG Entertainment later announced that Grammy Award-winning musician Missy Elliott will be featured on the album.[59] Coup d'Etat (2013) was released in two parts online, with the full album released physically on September 13, featuring collaborations with Diplo, Baauer, Boys Noize, Sky Ferreira, Siriusmo, Zion.T, Lydia Paek, and label-mate Jennie Kim. G-Dragon and Missy Elliott performed the song "Niliria" (Korean: 늴리리야; Revised Romanization: Nililiya) at the KCON 2013 in Los Angeles. Six tracks from Coup d'Etat placed within the top 10 of the Gaon Digital Chart, including the number one "Who You?" (Korean: 니가 뭔데; Revised Romanization: Niga Mwonde).[60] The best-performing single of the album was "Crooked" (Korean: 삐딱하게; Revised Romanization: Ppiddak-hage), with over 1.8 million digital downloads,[61] and was his first solo music video to surpass 100 million views on YouTube.[62] The title track "Coup d'Etat" (Korean: 쿠데타; Revised Romanization: ''Kudeta'') was chosen by Billboard as one of the game-changing EDM tracks of 2013.[63] The album entered the Billboard 200, making G-Dragon the first Korean act to have multiples entries on the chart.[64] The success of Coup d'Etat led to G-Dragon winning a total of four awards at the 15th Mnet Asian Music Awards: Best Male Solo Artist, Best Music Video for "Coup d'Etat", Best Dance Performance for "Crooked", and the highest award, Artist of The Year.[65] He later took home the World's Best Entertainer and World's Best Album at the World Music Awards.[66]

G-Dragon also participated in the Infinite Challenge music festival for the second time, held on October 17, 2013 in Imjingak, composing and performing the song "Going to Try" (해볼라고) with comedian Jeong Hyeong-don.[67]

2014–2016: Collaborations and music producing

G-Dragon became a face of Airbnb for Asia in 2015

In 2014, he wrote and produced for other YG artists, penning the track "Good to You" from 2NE1's album Crush.[68] He also worked with Taeyang on his second album Rise, writing and producing the lead single "Ringa Linga" and "Stay With Me", featuring on the latter track.[69] In November 2014, G-Dragon and Taeyang formed a duo to release the single "Good Boy", which debuted at number one on Billboard's World Digital Songs chart, the third time a Korean act topped the chart after PSY and 2NE1.[70] The single had over 1.2 million downloads in South Korea,[71] while its music video surpassed 100 million views on YouTube, making Big Bang the first Korean male group to have three 100 million YouTube hits under its belt.[72] In December of the same year, G-Dragon collaborated with Skrillex and Diplo for the song "Dirty Vibe", which also features labelmate CL. The single charted at number 15 on Billboard's Hot Dance/Electronic Songs and 21 on Dance/Electronic Digital Songs, making them the first Korean artists to land on the chart.[73][74][75] In 2015, he wrote and produced a song for YG Entertainment's new rookie group iKon for their debut album Welcome Back.[76]

G-Dragon spent the majority of 2015 and 2016 touring with his band for their third Korean album, performing for over 3.6 million fans in two years.[77][78][79][80][81] He participated in the 2015 Infinite Challenge music festival for the third consecutive time, and the first with bandmate Taeyang. The duo teamed up with ZE:A's Hwang Kwanghee and released the single "Mapsosa", which peaked at number two on the Gaon Digital Chart,[82] and sold 1.1 million copies by the end of the year, making it one of the best-selling songs of 2015.[83] He appeared on the same show again the following year, for the Muhan Company special, which was a two-episode thriller movie, where he acted for the first time.[84][85] Additionally, he featured in Baauer's song "Temple" from his debut album Aa (2016) along with British rapper M.I.A.[86] The song charted at number 36 on Billboard's Dance/Electronic Digital Songs and number 26 on Hot Dance/Electronic Songs, making him the first Korean male artist to chart twice on both charts.[87]

2017–present: Kwon Ji-Yong and second world tour

G-Dragon was featured on Zion.T's song "Complex" for his album OO (2017),[88] which peaked at number two on the Gaon Digital Chart.[89] He also served as a guest rapper for IU's lead single "Palette," off her album of the same name[90] which topped the Gaon Chart for two consecutive weeks.[91] After the promotional activities with his band wrapped up, G-Dragon began preparing for the release of his new album, along with a solo concert tour.[92]

The single "Bullshit" was set to serve as the lead single to precede the release of his second self-titled EP.[93] Amid bandmate T.O.P's marijuana scandal and the prior single's provocative name, "Untitled, 2014" was serviced to radio instead to avoid further controversy for the artist's record label.[94] Forgoing the traditional method of CDs, Kwon Ji Yong was released in USB flash drive format on June 8, drawing criticisms over whether or not it should be labelled as an official album.[95] The release saw him topping iTunes charts in 46 countries, the most by any Korean album, including the US iTunes chart. Kwon Ji Yong also topped the iTunes worldwide album and European iTunes charts making him the first Korean soloist to do so.[96] The EP debuted at no. 192 on the Billboard 200 chart, selling 4,000 copies in one day.[97][98] It also topped the Billboard's World Albums and Heatseekers Albums charts.[99] In China, the album surpassed 760,000 digital units sold a day after its release, and a million copies sold within a week.[100] Selling 11,641 copies Japan, the EP topped Oricon's weekly digital chart, making G-Dragon the first Korean artist to do so.[101] He embarked on his second world tour, starting with a concert at the Seoul World Cup Stadium on June 10,[102][103] visiting 29 cities across Asia, North America, Europe and Oceania.[104][105][106]

Artistry

"Haru Haru" (2008)
Big Bang's single "Haru Haru", one of the best-selling Korean songs ever at the time of its release,[107] was composed by G-Dragon
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Inspired by the music of Wu-Tang Clan and citing American singer Pharrell Williams as his "musical hero",[108] G-Dragon participated in the annual hip hop Flex album in 2001 at the age of 12, establishing his career as an artist.[9] He has also listed Jinusean, Fabolous and Kanye West as his influences.[109] During the early days of Big Bang's career, the band was marketed predominately as a hip-hop group, though they went on to experiment with electronic music and setting it as the new music trend in Korea.[110] From previous exposure to a range of genres with Big Bang, G-Dragon incorporated a mix of dance, hip-hop, and R&B songs into Heartbreaker.[111] During the production for the collaboration album GD & TOP, G-Dragon opted for a more hip-hop sound, though he acknowledges that R&B, acoustic, and electronic music heavily influenced it.[37] His second album, Coup d'Etat, is noted for being an eclectic mix of hip-hop, dubstep, rock, electro, and pop.[112]

" I have this disease-like need to try to create something new. When you’re kind of being chased, and everything you do goes so well, you develop this sickness and a sense of need to constantly do something different. " —G-Dragon [109]

Since becoming a solo artist, G-Dragon has maintained tight control over his music, stating that "each feeling [in creating the music] is different",[113] using his emotions to direct the lyrical content and the composition of his songs.[114] The Guardian noted that his songs stand out for "more in-depth themes including self-destruction and narcissism."[115] Additionally, Billboard K-Town described his productions as large-scale, dramatic and infused with his personality.[116] Spin also wrote that G-Dragon's music is "daring by K-pop standards, wildly innovative by any standard" and that the rapper seems "unafraid of constantly pushing forward."[117] The lyrics in his song "A Boy" was in response to the negative criticisms surrounding his 2009 plagiarism controversy, with the artist refusing to give up on his career despite the setbacks.[118] From Coup d'Etat, "Niliria" was noted for sounding ethnic and surrealist,[119] while "Crooked" was created express his natural punk attitude.[112] Preferring to pen lyrics that "sound like an actual story,"[26] G-Dragon has said he injects throughout his songwriting process "a sense of eeriness" writing songs that resemble horror films, like "She's Gone", "Window" and "That XX".[112]

Prior to his establishment as a solo artist, he was also involved with the production of Big Bang's albums, writing and composing the majority of their songs.[26] Big Bang's song "If You" was inspired during a time when the artist was in love.[120] "Bae Bae" was inspired by the work of British artist Francis Bacon and the eroticism in his paintings,[121] while "Loser" was written in an attempt to humanize the group.[122] To distinguish himself from other artists and composers, G-Dragon admits to "giving twist and turn at every corner and evoking [a] different story" with each part of his music, acknowledging that although the chorus is the catchiest part of the song, he wants all the parts to his song to be remembered.[113] Aside from producing songs for his own band, G-Dragon has also produced for other artists, including bandmates Taeyang,[123] Seungri and Daesung, and YG Entertainment labelmates iKon.[124]

Public image

G-Dragon in stage outfit for Big Bang's Alive tour in 2012

Known for reinventing his style and image, and often described as the "most fashionable" one in Big Bang,[125] G-Dragon is noted for maintaining tight control over his career and opposes the idea of singers as "products" of the entertainment industry.[126]

"There are too many references and ideas, colors and shapes — yet on him, they feel just right. Where there's a constricted idea of masculinity in society, G-Dragon exploded the paradigm for how a man could be. He was like Prince, only less interested in making his body a sexual object. In G-Dragon's world, fashion could be a fun, playful, and joyful, rather than exacting and serious. Clothes could be an expression of your core identity, or they could just be something you're trying out — a mood, a whim, or an idea. He was postmodern in the best sense of the word. He proved that you could, in some way, be anything and everything." —E.Alex Jung from Vulture[127]

While promoting Heartbreaker, his change in hairstyle by dyeing it blonde gained popularity among his fans and became one of the top hairstyles of the year.[128] He has consistently altered his hair throughout the years, ranging from various shades of colors to different cuts.[129] Additionally, his constant sporting of triangular scarves became a trend among teenagers and were later nicknamed the "Big Bang scarves."[130]

G-Dragon is noted for his androgynous appearance,[131][132] with the Korea JoongAng Daily calling him "a notable star fashioning genderless style", noting how his image deviates from the fixed gender type of men and women.[133] When he collaborated with Italian footwear designer Giuseppe Zanotti to launch a limited-edition collection of men's and women's shoes, he stated that "it's not just girls or women who get excited and worked up over pretty shoes. [...] [G]uys can feel that way, too."[134][135] G-Dragon's fashion has been described as "quirky and experimental" by Rushali Pawar of the International Business Times[136] while Taylor Glasby from the British Magazine Dazed and Confused characterized his style as "fluid and far-reaching," calling him a "natural style chameleon."[137] Monica Kim from Vogue Magazine admired his "uncanny knack for larger-than-life style that remains wearably cool."[138] Joe Coscarelli from The New York Times calls him "a style icon, a chameleon who often makes peak-era Lady Gaga seem staid."[139] He has covered various issues of W, Dazed, Elle, Vogue, and landed editorials in Harper’s Bazaar, Esquire, among other Asian magazines.[140]

Initially, G-Dragon admitted to being self-conscious of his role as a musician, noting how he had "changed many things including the tone of my voice because I was conscious about my job when I was in front of others."[141] Aware that his public image is important when promoting his materials, G-Dragon notes that "what the public perceives of [me] is my doing so it's my fault if I give off the wrong intention."[141] In recent years, he has become more relaxed, stating that now he doesn't "do music or dress up in order to impress people around me. I don't try to be conscious [about music and fashion]."[142] Despite his success as a solo artist and leader of Big Bang, G-Dragon has admitted that he didn't realize how famous he was until he went on Big Bang's world tour.[143]

He was chosen by The Chosun Ilbo as the Best-Dresed Celebrity of 2012,[144] while in 2014, he was chosen as one of the Best-Dressed Street Style Stars of the year by New York.[145] G-Dragon was included in the 2015's and 2016's Business of Fashion's 500 Global Fashion Leaders list, making him one of the five Koreans on the list, and the only K-Pop act to have made the cut.[146][147] He was also the only Korean in Hypebeast's 100 Innovators list.[148]

Other ventures

Endorsements

G-Dragon along with Big Bang are Korea's highest paid celebrities over endorsements, reportedly having an asking price of $1–1.5 million USD per endorsement in 2011.[149] In August 2015, he became the face of Airbnb in the Asian market.[150] In 2016, G-Dragon started endorsing Shinsegae, the largest retailer in South Korea. His merchandises were reported to take up over 49% of sales in the YG store.[151] He also endorsed the Italian sportswear label Kappa as a part of their 100th anniversary, it was reported that he earned 2.3 billion won from the brand.[152][153] He was also selected as the face of Hyundai's Verna concept vehicle, appearing at an auto show in Beijing which saw 10,000 fans gather to see him in person.[154] In 2017, G-Dragon endorsed several brands, including Vidal Sassoon in China.[155] He joined Nike's Air Max Day campaign and endorsed the Nike Air Vapormax. The 'Vapormax' shoe immediately sold-out upon its release across online stores in South Korea.[156][157]

Fashion and art

In 2013, G-Dragon partnered with Ambush for a special collaborative release which includes apparel and accessories. The collection highlights G-Dragon's signature crest by utilizing the design throughout the entire release.[158] In 2014, G-Dragon partnered with Chow Tai Fook Enterprises jewelry and launched a collection designed by himself.[159][160] G-Dragon opened an art exhibition in 2015 under the name Peaceminusone: Beyond the Stage.[161] The exhibition features 200 works of art from 12 domestic and international artists including Michael Scoggins, Sophie Clements and James Clar.[162] Having worked on the exhibition for over a year, its aim is to bring the modern art and pop culture together in order to "introduce domestic artists to the public, who are unfamiliar with art or who find art unapproachable."[161] The show was held at the Seoul Museum of Art from June 6 to August 23.[163] He also launched a collaboration with Giuseppe Zanotti and designed two unisex shoe styles.[164]

In 2016, he collaborated with the brand 8 Seconds, part of the Samsung C&T Fashion Group, designing his first street fashion collection. The collection featured innovative "genderless" designs, suitable for both men and women.[165] In October the same year, G-Dragon launched his personal fashion brand called Peaceminusone with his long time stylist Gee Eun as an online store, with a collection that includes tees, caps, jewelry, in addition to a personally-designed bluetooth headset.[166][167] Later, the line was launched as a physical store at the Dover Street Market in London and in Seoul.[168][169] His brand, Peaceminusone, collaborated with Ambush in November for a capsule collection of denim pieces, marking his third collaboration with the label.[170] The same year, he starred in the official campaign for Seoul-based fashion label Juun.J's FW16 collection with Taeyang. The collection is titled LESS, and features Juun.J's trademark dark motifs and exploded silhouettes.[171] G-Dragon also became a brand ambassador for French fashion house Chanel,[140] starring in Chanel's Gabrielle bag campaign, and released a short film that follows him as he gets ready for a show.[172][173]

Philanthropy

G-Dragon has shown support for numerous charity organizations over the years, notably at the final concert of his world tour in 2013, a booth was erected, where fans could donate to build a fishery in Haiti, as a collaboration with YG Entertainment's With Campaign which he previously worked with to help build a school in Nepal.[174] At the same event he and his fans from 14 different countries around the world donated a 9.9 tons rice, which was sent to help malnourished children, elderly living on their own, and other people in need.[175][176] He's reportedly donated ₩81.8 million ($80,000 USD) every year on his birthday.[177][178] G-Dragon donated ₩50 million ($43,400 USD) in 2011 (when fans donated under his name) and in 2012 (privately by himself) to Seoul National University Hospital to help children with diseases get treatment, it was revealed accidentally in 2017 as his name was engraved on a plaque honoring those who had contributed ₩100 million or more.[179]

G-Dragon has used his image to raise awareness for multiple causes, including the UN Refugee Agency[180] and the Red Campaign to fight AIDS.[181] Additionally, in May 2017, a citrus tree forest was officially opened in the city of Seogwipo on Jeju Island, named after G-Dragon's real name, Kwon Ji-yong. The fruit harvested from the forest will be donated to charity events.[182]

Awards and achievements

G-Dragon has won two Golden Disc Awards, two Korean Music Awards, two MBC Entertainment Awards, two World Music Awards, seven Mnet Asian Music Awards, six Melon Music Awards among several other awards. In 2008, G-Dragon was honored with the award for Most Influential Men of the Year sponsored by Arena magazine,[183] and in 2013, he was awarded the Style Icon of the Year award at the Style Icon Asia, being the first solo singer to win the award undivided.[184] He was chosen by GQ Korea as their Man of the Year in 2015.[142] Additionally, G-Dragon was honored at the 2016 Pop Culture & Arts Awards, held by the Korean Ministry of Culture, Sports and Tourism, being recognized for his influence and success on music and fashion.[185]

Legacy

Described as a "genius singer-songwriter" by The Korea Times,[26] G-Dragon's role in producing many of Big Bang's materials so early in their career was considered "unusual" at the time, as most K-pop bands are manufactured instead of self-produced.[186] Speculations were raised by netizens over how much the rapper actually produced, especially after the release of "Last Farewell".[187] Yang Hyun-suk, founder and CEO of YG Entertainment, went on to clarify that G-Dragon wrote and composed the song, with arrangements done by long-time collaborator Brave Brothers.[188][189][190] His involvement has shaped how new bands interact with their music, with The Korea Times acknowledging how his "unprecedented popularity" and recognition "has inspired many young idol-wannabes to become singer-songwriters."[191] His effort won him praise as one of the best composers of 2008,[192] with many pop culture critics and industry representatives choosing him as the "musician whose future they anticipate the most."[193] A noted "perfectionist" who's very critical during recording sessions,[194][195][196][197] the rapper also topped the Forbes list of "Most Hardworking Idol",[198] and made it into its list of "Korea 2030 Power Leaders".[198][199]

G-Dragon's work has influenced numerous artists, including Got7's BamBam,[200] BTS's Jungkook,[201] Block B's Zico,[202] Jaden Smith,[203] Younha,[204] SF9's Dawon,[205] One,[206] Lee Seung-hwan,[207] Kim Eana[208] and Grimes, who states that K-pop, in particular G-Dragon, has influenced her musical style "more visually than anything else."[209][209][210] Additionally, he has received admiration from multiple senior musicians: Lee Seung-chul points to G-Dragon as one of the young artists he looks forward to,[211] while Wheesung highlighted his "great talent to completely understand the dance and music that he′s learned and lead half a step in front of everyone."[212] Producer and rapper Cho PD expressed his appreciation for Big Bang, crediting G-Dragon for the group's growth.[213][214]

The Korea Music Copyright Association lists over 160 songs under G-Dragon's name[215] and in 2015, G-Dragon's annual earnings from song royalties was estimated to be over $700,000 a year.[216] He is the highest paid touring singer-songwriter in Korea, as well as the youngest to be mentioned on a list of South Korean composers earning the most from songwriting royalties in 2012.[217] G-Dragon's influence on Korean music and fashion made him be highlighted as one of the "50 Reasons Why Seoul is the Best City" by CNN in 2011[218] while in 2013, be the highest ranking artist in the "Most Influential Entities of K-Pop" list by news agency Ilgan Sports.[58] In 2016, G-Dragon was chosen as one of the top 10 most influential celebrities in China by Chinese media outlet Sina, and became the first international artist to be placed within the top 10 of Sina's Most Influential Stars rankings.[219]

Personal life

In 2012, G-Dragon built a pension hotel as a gift to his family; fans can also stay at this hotel which is now run as a business by his parents.[220] On October 20, 2015, G-Dragon officially opened his first cafe, under the name of "Monsant Cafe". The café is located on Jeju Island.[221][222] The South Korean indie band Hyukoh was the first artist to play at the café in September 2015.[223]

Filmography

Documentary film

Discography

Tours

References

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