Freedom fries

Menu from a Congressional cafeteria featuring freedom fries.

Freedom fries was a political euphemism for French fries in the United States. The term came to prominence in 2003 when the then Republican Chairman of the Committee on House Administration, Bob Ney, renamed the menu item in three Congressional cafeterias in response to France's opposition to the proposed invasion of Iraq. Although originally supported with several restaurants changing their menus as well, the term fell out of use due to declining support for the Iraq War. Following Ney's resignation as Chairman in 2006, it was quietly reverted.

Background

French war opposition

Following the September 11 attacks by Al-Qaeda and the declaration of a "War on Terror" by President George W. Bush, an invasion of Iraq was proposed. During the United Nations Security Council deliberations, French Minister of Foreign Affairs Dominique de Villepin made it clear France would neither support nor participate in the invasion.[1] This caused some Americans to accuse France of betrayal, reigniting prior anti-French sentiment in the United States.[2]

Initial renaming

Renaming was initiated in February 2003 by Beaufort, North Carolina "Cubbie's" restaurant owner Neal Rowland, who said he was motivated by similar actions against Germany in World War I, when "sauerkraut was called liberty cabbage, and frankfurters were renamed hot dogs".[3][4] In an interview about the name change, Rowland commented "since the French are backing down [from the war], French fries and French everything needs to be banned".[5] In March 2007, Rowland obtained a trademark registration for the term "freedom fries".[6]

U.S. House adoption

Cubbie's, which was in Jones' district, is where the renaming originated.

On March 11, 2003, Republican U.S. Representatives Bob Ney and Walter B. Jones directed the three House cafeterias to change all references to French fries and French toast on menus, and replace them with Freedom fries and Freedom toast, respectively. Jones chose to follow Cubbie's example by circulating a letter to his colleagues advocating their renaming because, he said, "the French were 'sitting on the sidelines'".[4][7] As Ney was Chairman of the United States House Committee on House Administration, the action did not require any vote, as the committee has authority over House cafeterias. According to a statement released by Ney, the renaming was intended to express displeasure with France's "continued refusal to stand with their U.S. allies". The statement further read: "This action today is a small but symbolic effort to show the strong displeasure many on Capitol Hill have with our so-called ally, France."[8] When asked about his view on the change, Jones said it was a "lighthearted gesture".[9]

Reactions

In response to the change, French Embassy spokeswoman Nathalie Loiseau commented "It's exactly a non-issue ... We focus on the serious issues",[10] and noted that fries originated in Belgium.[11] She then remarked that France's position on the change was that they were "in a very serious moment dealing with very serious issues, and we are not focusing on the name [Americans] give to potatoes".[12] After the name reversal, an Embassy spokeswoman said: "our relations are definitely much more important than potatoes ... and our relations are back on track".[4]

The very first episode of Anthony Bourdain: No Reservations, an American travel and food show, was broadcast during this era. Freedom fries was shown as an example of the then-current frosty relations. It was named "Why the French Don't Suck". [13]

In a 2005 opinion poll by Gallup, participants were asked if they felt the renaming of French fries and toast was "a silly idea or a sincere expression of patriotism"; 66% answered it was silly, 33% answered it was patriotic, and 1% had no opinion.[14] Several restaurants followed the Houses' change,[7][15] and the name is still used by the chain restaurant Toby Keith's I Love This Bar & Grill.[16] Opposing the name change, The Saturn Cafe in Santa Cruz, California changed their menu to "Impeach George W. Bush fries".[17] Meanwhile Reckitt Benckiser, maker of French's mustard, were sufficiently concerned about the movement to publicly clarify that its brand derived from a family name.[18]

A snack bar sign advertising "American" fries at Knott's Berry Farm, the sign previously read "French".

Massachusetts Democratic Congressman Barney Frank noted that the change made "Congress look even sillier than it sometimes looks".[19] New York Democratic Congressman José Serrano characterized the renaming as "petty grandstanding", and urged fellow legislators to concentrate on more pressing issues.[20]

In the March 15, 2003 episode of Saturday Night Live, Tina Fey reported this on the satirical Weekend Update: "In a related story, in France, American cheese is now referred to as 'idiot cheese'."[21] The 2006 documentary Freedom Fries: And Other Stupidity We'll Have to Explain to Our Grandchildren directed by Carl Christman took a comedic viewpoint on American consumerism and patriotism. In the episode "Stan Knows Best" of American Dad!, after being asked how his French toast is, the main character Stan remarks: "Smelly and ungrateful! But this American toast is delicious."[22] In the comic strip Doonesbury, the characters Mark Slackmeyer and Zonker Harris criticized the name change in French. Slackmeyer said that, translated, the U.S. liberated France in World War II; and that many French newspaper headlines after 9/11 were "We are all American". At the end, he states that the anti-French were "jingoistic, self-regarding conquer-monkeys!"[23] The French American indie band Freedom Fry chose their name based on the Freedom Fries phenomenon.[24] In 2005, Robert Plant and his band Strange Sensation released the album Mighty ReArranger, which contains the track '"Freedom Fries", an anti-war song whose lyrics contains the words "Freedom fries and burns and scars, the liberator goes too far".[25]

Policy reversal

On August 2, 2006, the House cafeteria menus were changed back without any announcement.[4] The change was made by the new House Administration Committee Chairman, Vern Ehlers, who replaced Ney following his resignation due to a scandal. When asked about his decision, Ehlers responded, "It's no big deal ... It's not news."[26] When asked about his opinion on the "freedom fries" episode, Walter B. Jones responded, "I wish it had never happened."[27]

See also

References

  1. ↑ "France and Germany unite against Iraq war". The Guardian. January 22, 2003. Retrieved April 1, 2013.
  2. ↑ Max Fisher (April 23, 2012). "Beyond Freedom Fries: The Roots of American Francophobia". The Atlantic. Retrieved April 2, 2013.
  3. ↑ "French fries back on House menu". BBC News. August 2, 2006. Retrieved February 5, 2013.
  4. 1 2 3 4 Christina Bellantoni (August 2, 2006). "Hill fries free to be French again". The Washington Times. Retrieved September 12, 2012.
  5. ↑ "Americans Just Say 'Non' to French Products". Fox News Channel. February 19, 2003. Retrieved April 2, 2013.
  6. ↑ "Latest Status Info, TM Reg. 3220999". United States Patent and Trademark Office. March 11, 2003. Retrieved September 12, 2012.
  7. 1 2 Sean Loughlin (March 12, 2003). "House cafeterias change names for 'french' fries and 'french' toast". CNN. Retrieved March 20, 2008.
  8. ↑ "House Now Serving 'Freedom Fries'". Fox News. March 11, 2003. Retrieved February 5, 2013.
  9. ↑ Sheryl Gay Stolberg (March 12, 2003). "An Order of Fries, Please, but Do Hold the French". The New York Times. Retrieved March 20, 2013.
  10. ↑ Greg Wright (March 12, 2003). "French fries? Mais non, Congress calls em freedom fries". Gannett News Service. Retrieved March 27, 2013.
  11. ↑ Iacocca, Lee, Where Have All the Leaders Gone?, p. 62. (Scribner Book Company, 2008) ISBN 978-141-653-2491.
  12. ↑ "Freedom toast, French Fries and French Freedom Fries". CNN. March 11, 2003. Retrieved September 13, 2013.
  13. ↑ http://tvlistings.zap2it.com/tv/anthony-bourdain-no-reservations-paris-why-the-french-dont-suck/EP008003660131
  14. ↑ Gallup, Alec, The Gallup Poll: Public Opinion 2005, p. 71. (Rowman & Littlefield Publishers, 2006) ISBN 978-074-255-2586.
  15. ↑ "French fries get new name in House". USA Today. March 11, 2003. Retrieved February 12, 2013.
  16. ↑ "Menu". tobykeithusa.com. Toby Keith I Love This Bar & Grill. Retrieved October 18, 2016.
  17. ↑ Dan White (September 7, 2003). "Santa Cruz Makes Its Mark On The World". Santa Cruz Sentinel. Cannabis News. Retrieved February 8, 2013.
  18. ↑ "French's mustard denies French connection". Canadian Broadcasting Corporation. March 27, 2003. Retrieved September 9, 2012.
  19. ↑ Alexandra Silver (March 28, 2011). "French Fries to "Freedom" Fries". Time (magazine). Retrieved February 8, 2013.
  20. ↑ "US Congress opts for "freedom fries"". BBC. March 12, 2003. Retrieved March 8, 2013.
  21. ↑ "Weekend Update with Jimmy Fallon & Tina Fey". March 15, 2003. Retrieved July 22, 2011.
  22. ↑ American Dad!, Stan Knows Best, May 8, 2005, Fox Broadcasting Company
  23. ↑ G.B. Trudeau (March 4, 2003). "Doonesbury Comic Strip, May 04, 2003 on GoComics.com". GoComics.com. Retrieved January 26, 2012.
  24. ↑ "About Freedom Fry". Freedom Fry. Retrieved February 5, 2013.
  25. ↑ "Robert Plant & The Strange Sensation Freedom Fries Lyrics". Retrieved February 8, 2013.
  26. ↑ Michael Viqueira (August 2, 2006). "Fries are French again on Capitol Hill". NBC News. Retrieved February 5, 2013.
  27. ↑ Jamie Wilson (May 25, 2005). "French fries protester regrets war jibe". The Guardian. Washington,D.C. Retrieved September 11, 2012.
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