Fracture (company)

Fracture
Type of site
 photo
Website FractureMe.com
Commercial Yes
Launched November 2009
Current status Active

Fracture is an Internet-based photo finishing service. Fracture's main service is printing photos directly onto glass.[1][2] The company is based in Gainesville, Florida.[3]

History

A startup company in North Central Florida, Fracture was founded by two graduates of The University of Florida, Alex Theodore and Abhi Lokesh.[4][5] They began selling their product in December 2009.[6] Theodore and Lokesh raised $1.5 million in funding from outside investors,[7] including Tamiami Angel Fund I in 2012.[8]

In 2011, after a Groupon promotion, sales increased significantly,[6] and the company moved to a larger building and had ten employees.[9] In 2013 the company raised an additional $500,000 to pay for further expansion.[7]

By 2014, the company had filled about 50,000 orders.[10]

By July 2015, the company had filled over 100,000 orders.[11]

Features

Customers upload photos through the company's website[12] and get back those photos printed on a pane of shatterproof glass.[13][14] The process takes about 48 hours, and the photos can be as small as 5"x5" or as big as 21.6"x28.8".[15]

See also

References

  1. ↑ Your Digital Life “Your images on glass”, February 16, 2011
  2. ↑ DesignMilk “Fracture”, Jaime Derringer on March 23, 2011
  3. ↑ The Gainesville Sun “Glass-printing startup is growing business one image at a time”, April 17, 2011
  4. ↑ Photo District News “Product Review: Fracture”, March 4, 2011
  5. ↑ " Alumni forgo framing, print art on glass". Independent Florida Alligator, Alexander Klausner, Aug 26, 2010
  6. 1 2 "Glass-printing startup is growing business one image at a time". The Gainesville Sun, Anthony Clark, April 17, 2011
  7. 1 2 "Fracture Raises Another $500K For On-Demand Printing Of Photos On Glass". Tech Crunch, Jun 3, 2013 by Sarah Perez
  8. ↑ "Fracture Receives Angel Investment" Business Report of North Central Florida, June 01, 2012
  9. ↑ "Economic Indicators for North Central Florida". Florida Trend, Cynthia Barnett | 4/18/2012
  10. ↑ "Glass-Mounted Photo Company Transforms Printing Standards". WUFT-FM"]. by Kathryn Varn March 22, 2014
  11. ↑ "100,000 is a Gigantic Number: Our CEO on Being Grateful - The Fracture Blog". The Fracture Blog. 2015-07-08. Retrieved 2016-05-23.
  12. ↑ The Gadgeteer “Fracture Printed Glass Images Review”, October 11, 2011 "Fracture Printed Glass Images Review"]. The Gadgeteer, by Julie Strietelmeier on October 7, 2011
  13. ↑ Biggs, John. "TechCrunch “Ten Fracture Glass Printing Makes Photos ‘Snazzy’”, TechCrunch, Oct 14, 2010
  14. ↑ "Ten personalized gifts". Today Show, on NBC television, Aug 16, 2011
  15. ↑ "Sizes & Prices | Fracture". www.fractureme.com. Retrieved 2016-05-23.
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