Foxy Casino
 | |
| Industry | Gambling / Online Casino |
|---|---|
| Headquarters | One New Change, London, UK |
Key people |
Lee Feldman, Chairman of parent company GVC Holdings Kenny Alexander, Chief Executive Officer of parent company GVC Holdings Adele Lawton, Director of Cashcade |
| Brands | Foxy Bingo |
| Parent | GVC Holdings PLC |
| Website | https://www.foxycasino.com |
Foxy Casino is an internet casino that was founded in April 2015 [1] aiming to prioritise mobile use. It is the slots led counterpart of Foxy Bingo and offers over 300 slot games. The games featured on the Foxy Casino website are powered by Dragonfish, the B2B arm of 888, the operating subsidiary of Cassava Enterprises which is regulated in Gibraltar.
Operations
Both Foxy brands are owned by Cashcade which is a part of online gaming operator GVC Holdings PLC, it a constituent of the FTSE 250. GVC has four main product verticals with a number of other brands; Sports labels (bwin, Sportingbet, gamebookers), Games labels (partypoker, partycasino, Gioco Digitale, CasinoClub), B2B and non-core assets.[2]
Brand history
The Foxy Casino brand was launched in 2015.[3][4]
In March 2017, Foxy Casino was relaunched with Heather Graham as the new face of the £10 million UK Marketing Campaign. The Mirror as the new face of a £10 million Marketing Campaign.[5][6][7]
Mobile First
In keeping with the brand’s commitment to a 'mobile first' strategy, Foxy Casino has its own iOS app, similar to that of Foxy Bingo, as well as being available for desktop for both PC and Mac.[8]
References
- ↑ Darkin, Stuart (8 April 2015). Foxy Bingo launches casino site. InterGameOnline.com.
- ↑ Martin, Ben (05 January, 2016). Bwin returns to growth as GVC takeover nears completion. The Daily Telegraph
- ↑ Menmuir, Ted (2 April 2017). Foxy Bingo unveils new casino offering – FoxyCasino.com. sbcnews.co.uk
- ↑ (7 April 2015). bwin.party's Foxy Bingo launches new casino offering. gamingintelligence.com.
- ↑ Menmuir, Ted (06 March, 2017) Foxy Bingo recruits Heather Graham as new face of Foxy SBCNews
- ↑ Oliver, Sarah (04 March, 2017) Heather Graham tells EVENT about being back in Blighty, filming a TV comedy about bigamy Mail Online
- ↑ Edmonds, Lizzie (06 March, 2017) You're not told Leonardo Dicaprio's age when you read him so why mine The Standard
- ↑ Hombrebueno, Chris (08 April, 2015). Bwin Foxy Bingo launches Foxy Casino; Plumbee’s Mirrorball slot goes live on Android. calvinayre.com.