Fetish (song)

"Fetish"
Single by Selena Gomez featuring Gucci Mane
Released July 13, 2017 (2017-07-13)
Format Digital download
Recorded April 2016 (2016-04)[1]
Genre
Length 3:06
Label Interscope
Songwriter(s)
Producer(s)
Selena Gomez singles chronology
"Bad Liar"
(2017)		 "Fetish"
(2017)

"Bad Liar"
(2017)		 "Fetish"
(2017)
Gucci Mane singles chronology
"Tone It Down"
(2017) Tone It Down2017		 "Fetish"
(2017) Fetish2017		 "Lit"
(2017) Lit2017
Music video
"Fetish" on YouTube

"Fetish" is a song recorded by American singer Selena Gomez featuring guest vocals from American rapper Gucci Mane. It was released on July 13, 2017, as a single from her upcoming third studio album by Interscope Records. The song was written by Gomez, Mane, Chloe Angelides, Brett McLaughlin, Gino Barletta and its producers Jonas Jeberg and The Futuristics. The song's music video was directed by Petra Collins and released on July 26.

Background and release

Gomez first teased "Fetish" through a short clip which debuted at the end of the music video for her previous single, "Bad Liar". Before the teasing, it was speculated rapper Gucci Mane would appear as the featured artist on a future release, with Mane confirming the collaboration during an interview with 99 Jamz radio station.[2] Gomez followed with several cryptic images tied to the forthcoming song on her Instagram account.[3] The image for the single cover was shot by fashion photographer Petra Collins, who also lensed her artwork for "Bad Liar". It shows Gomez next to a broken-down car carrying paper grocery bags.[4] The single was released to digital music stores in July 13,[5] while an accompanying "playlist video" premiered on Spotify[6] and on her Vevo channel. The audio video features a shot that focuses on her lips while she performs the song.[7] The single was serviced to US contemporary hit radio on July 25.[8]

Composition and lyrical interpretation
"Fetish"
A 19-second sample of "Fetish" featuring Gomez singing the chorus. Described as a "seductive" track by Brittany Spanos from Rolling Stone,"Fetish" is an alt-pop and trap-pop ballad with auto-tuned effects.
Problems playing this file? See media help.

"Fetish" contains a beat that blends R&B and electronic music, as noted by Forbes' contributor Hugh McIntyre.[9] Lars Brandle from Billboard perceived the presence of auto-tuned effects in its production.[10] Lyrically, the song explores themes of sexuality and sexual desire, in the chorus Gomez discusses the effect attraction has on a lover, while Mane's verse mentions the chemistry between these paramours,[11] with Gomez’s breathy vocals pairing around the beats.[12] A writer from Bustle noted that "Gomez admits that while she totally understands why the object of her affection would be a little addicted to her, even when "I push you out," they come running right back."[13] Its sound has been also described as alt-pop,[14] and trap-pop.[7][15]

Critical reception

Mike Wass of Idolator described "Fetish" as Gomez's "most scandalous" and "most adventurous" offering yet, stating her transformation into "pop's most experimental princess is all but complete." Wass concluded saying Gomez has "come into her own as an artist, confidently dabbling in sub-genres usually reserved for the alt crowd."[14] XXL writer Peter A. Berry felt the "atmospheric, stripped down" instrumental is "perfect for the bedroom," while Mane's verse "adds an extra layer of dopeness."[16] Time's Raisa Bruner called it a "slow-burning, seductive pop song [which] allows Gomez to play with the distinctive textures and rhythms of her voice, developing into a sinuous, alluring track that smartly dispenses with overbearing production, instead focusing in on the star attraction."[17]

Music video

Background and sypnosis

The music video was directed by Petra Collins and was released on July 26, 2017.[18] The video opens with three shots of what appears to be Gomez soaking wet with her hair dripping seductively over her face in mirror images then shows Gomez in a pale-yellow dress, carrying bags of groceries similar to the song's cover artwork, on a seemingly normal suburban street, in a role that appears to be a beleaguered housewife, as noted by Stereogum.[19] As the video progresses, Gomez takes part in a range of strange activities. Inside a suburban home, the singer is seen soaking wet (similar to the opening shots earlier) in a dining table with water sprinkling as if it is raining, with candles in the scenery. Then she eats soap, finds a broken glass of wine and proceeds to taste one of the broken fragments, puts lipstick over her teeth, ties a rope around her tongue into a bow, inserting her tongue through an eyelash curler and then writhes around on the kitchen floor, while Gucci Mane raps his verse in a smoky lit underground basement.[20][21] The clip ends with a shot of Gomez smiling inside an industrial freezer.[19]

Reception

Reviewing the clip, Tatiana Cirisano of Billboard felt it "gives off major Virgin Suicides-meets-Wild at Heart vibes."[21] Entertainment Weekly's Nick Romano noted how the image of Gomez's character is "juxtaposed with her sinister obsessions."[22]

The video's stylist Stella Greenspan drew references from Nobuyoshi Araki's photography books and Isabelle Adjani's performance in the 1981 film Possession to achieve an horror-film inspired aesthetic, within a story of a "good girl gone bad". Greenspan told Vogue:

As Selena’s character progresses, so do the clothes—the plain, pale yellow dress is so pretty, and then we see her in the crazier, Simone Rocha dress where she’s wet and you can see her underwear beneath... We wanted her to be autonomous, sexy, and in control of her sexuality, and the fashion played a huge role in that... For example, the Simone Rocha dress worked so well because of the way Simone designs her clothing and views femininity—her dresses are obviously so beautiful, but they also hold an ugliness in them. They’re layered, torn, colorful, and full.[23]

Charts

Chart (2017) Peak
position
Australia (ARIA)[24] 23
Austria (Ö3 Austria Top 40)[25] 31
Belgium (Ultratip Flanders)[26] 4
Belgium (Ultratip Wallonia)[27] 6
Canada (Canadian Hot 100)[28] 10
Czech Republic (Rádio Top 100)[29] 60
Czech Republic (Singles Digitál Top 100)[30] 10
Denmark (Tracklisten)[31] 22
France (SNEP)[32] 32
Germany (Official German Charts)[33] 36
Hungary (Single Top 40)[34] 19
Hungary (Stream Top 40)[35] 7
Ireland (IRMA)[36] 29
Italy (FIMI)[37] 53
Latvia (Latvijas Top 40)[38] 38
Malaysia (RIM)[39] 5
Netherlands (Single Top 100)[40] 49
New Zealand (Recorded Music NZ)[41] 16
Norway (VG-lista)[42] 29
Philippines (Philippine Hot 100)[43] 19
Portugal (AFP)[44] 12
Scotland (Official Charts Company)[45] 36
Slovakia (Singles Digitál Top 100)[46] 5
Spain (PROMUSICAE)[47] 25
Sweden (Sverigetopplistan)[48] 24
Switzerland (Schweizer Hitparade)[49] 28
UK Singles (Official Charts Company)[50] 33
US Billboard Hot 100[51] 27
US Mainstream Top 40 (Billboard)[52] 31

Release history

Region Date Format(s) Label(s) Ref.
Various July 13, 2017 Digital download Interscope [3]
United States July 25, 2017 Contemporary hit radio [53]
August 8, 2017 Rhythmic contemporary radio [54]

References

  1. ↑ Hernandez, Brian. "Selena Gomez's 'Fetish' & Working With Fellow Queer Artists". Billboard. billboard.com. Retrieved 14 July 2017.
  2. ↑ Wass, Mike (March 15, 2017). "Selena Gomez Recorded A Song With Gucci Mane". Idolator. Retrieved July 9, 2017.
  3. 1 2 Cirisano, Tatiana (July 7, 2017). "Selena Gomez Reveals 'Fetish' Release Date & Gucci Mane Feature". Billboard. Retrieved July 8, 2017.
  4. ↑ Trey, Taylor (July 7, 2017). "Selena Gomez Shares Artwork For New Gucci Mane Collab ‘Fetish’". iHeartRadio. Retrieved July 8, 2017.
  5. ↑ "Fetish (feat. Gucci Mane) - Single". iTunes (US).
  6. ↑ "Selena Gomez - Fetish [Playlist Video]". Spotify.
  7. 1 2 Breihan, Tom (July 12, 2017). "Selena Gomez – “Fetish” (Feat. Gucci Mane)". Stereogum. Retrieved July 12, 2017.
  8. ↑ "Top 40/Mainstream > Future Releases". All Access Music Group. Retrieved July 17, 2017.
  9. ↑ "Selena Gomez Teams Up With Gucci Mane For New Single 'Fetish'". Forbes. July 12, 2017. Retrieved July 12, 2017.
  10. ↑ "Selena Gomez Shares Her 'Fetish': Listen". Billboard. July 12, 2017. Retrieved July 12, 2017.
  11. ↑ Spanos, Brittany (July 12, 2017). "Hear Selena Gomez's Seductive New Song 'Fetish' With Gucci Mane". Rolling Stone. Retrieved July 12, 2017.
  12. ↑ "Selena Gomez’s ‘Fetish’ Video Is Just A 3-Minute Close-Up Of Her Lips". The Huffington Post. July 12, 2017. Retrieved July 12, 2017.
  13. ↑ "Selena Gomez 'Fetish' Lyrics Exude Confidence With A Little Help From Gucci Mane". Bustle. July 12, 2017. Retrieved July 12, 2017.
  14. 1 2 Wass, Mike (July 13, 2017). "Selena Gomez Is All Grown Up & Feeling Herself On "Fetish"". Idolator. Retrieved July 13, 2017.
  15. ↑ "Selena Gomez – “Fetish” ft. Gucci Mane". Spin. July 12, 2017. Retrieved July 12, 2017.
  16. ↑ Berry, Peter A. (July 14, 2017). "Listen to Gucci Mane and Selena Gomez Collab on “Fetish”". XXL. Retrieved July 14, 2017.
  17. ↑ Bruner, Raisa (July 14, 2017). "5 Songs You Need to Listen to This Week". Time. Retrieved July 19, 2017.
  18. ↑ Cirisano, Tatiana (July 24, 2017). "Selena Gomez Drops Flurry of 'Fetish' Video Teasers Before Wednesday Release". Billboard. Retrieved July 24, 2017.
  19. 1 2 DeVille, Chris (July 26, 2017). "Selena Gomez – “Fetish” (Feat. Gucci Mane) Video". Stereogum. Retrieved July 26, 2017.
  20. ↑ Reed, Ryan (July 26, 2017). "Watch Selena Gomez Eat Soap in Odd 'Fetish' Video With Gucci Mane". Rolling Stone. Retrieved July 26, 2017.
  21. 1 2 Cirisano, Tatiana (July 26, 2017). "Selena Gomez Has A 'Fetish' For Tongues, Peaches & More In Unsettling, Petra Collins-Directed Music Video: Watch". Billboard. Retrieved July 26, 2017.
  22. ↑ Romano, Nick (July 26, 2017). "Selena Gomez has a twisted 'Fetish' in new music video". Entertainment Weekly. Retrieved July 26, 2017.
  23. ↑ Bobb, Brooke (July 26, 2017). "Here’s How Selena Gomez Stripped Down for Her “Fetish” Music Video". Vogue. Retrieved July 26, 2017.
  24. ↑ "ARIA Australian Top 50 Singles". Australian Recording Industry Association. July 24, 2017. Retrieved July 22, 2017.
  25. ↑ "Austriancharts.at – Selena Gomez feat. Gucci Mane – Fetish" (in German). Ö3 Austria Top 40. Retrieved July 26, 2017.
  26. ↑ "Ultratop.be – Selena Gomez feat. Gucci Mane – Fetish" (in Dutch). Ultratip. Retrieved August 11, 2017.
  27. ↑ "Ultratop.be – Selena Gomez feat. Gucci Mane – Fetish" (in French). Ultratip. Retrieved August 11, 2017.
  28. ↑ "Selena Gomez – Chart history" Canadian Hot 100 for Selena Gomez. Retrieved July 25, 2017.
  29. ↑ "ČNS IFPI" (in Czech). Hitparáda – Radio Top 100 Oficiální. IFPI Czech Republic. Note: insert 201731 into search. Retrieved 7 August 2017.
  30. ↑ "ČNS IFPI" (in Czech). Hitparáda – Digital Top 100 Oficiální. IFPI Czech Republic. Note: insert 201729 into search. Retrieved July 25, 2017.
  31. ↑ "Track Top-40 Uge 31, 2017". Hitlisten. Retrieved August 9, 2017.
  32. ↑ "Le Top de la semaine : Top Singles Téléchargés – SNEP (Week 29, 2017)" (in French). Syndicat National de l'Édition Phonographique. Retrieved July 25, 2017.
  33. ↑ "Offiziellecharts.de – Selena Gomez feat. Gucci Mane – Fetish". GfK Entertainment Charts. Retrieved July 21, 2017.
  34. ↑ "Archívum – Slágerlisták – MAHASZ" (in Hungarian). Single (track) Top 40 lista. Magyar Hanglemezkiadók Szövetsége. Retrieved July 27, 2017.
  35. ↑ "Archívum – Slágerlisták – MAHASZ" (in Hungarian). Stream Top 40 slágerlista. Magyar Hanglemezkiadók Szövetsége. Retrieved July 27, 2017.
  36. ↑ "IRMA – Irish Charts". Irish Recorded Music Association. Retrieved July 22, 2017.
  37. ↑ "Classifica settimanale WK 29" (in Italian). Federazione Industria Musicale Italiana. Retrieved July 22, 2017.
  38. ↑ "Latvijas Top 40". Latvijas Radio. 10 August 2017. Archived from the original on 10 August 2017. Retrieved August 10, 2017.
  39. ↑ "Top 20 Most Streamed International & Domestic Singles in Malaysia" (PDF). Recording Industry Association of Malaysia. Retrieved August 11, 2017.
  40. ↑ "Dutchcharts.nl – Selena Gomez feat. Gucci Mane – Fetish" (in Dutch). Single Top 100. Retrieved July 22, 2017.
  41. ↑ "NZ Top 40 Singles Chart". Recorded Music NZ. July 24, 2017. Retrieved July 21, 2017.
  42. ↑ "VG-lista – Selena Gomez feat. Gucci Mane / Fetish". VG-lista. Retrieved July 22, 2017.
  43. ↑ "BillboardPH Hot 100". Billboard Philippines. August 7, 2017. Retrieved August 7, 2017.
  44. ↑ "Portuguesecharts.com – Selena Gomez feat. Gucci Mane – Fetish". AFP Top 100 Singles. Retrieved August 2, 2017.
  45. ↑ "Archive Chart: 2017-07-21". Scottish Singles Top 40. Retrieved July 22, 2017.
  46. ↑ "SNS IFPI" (in Slovak). Hitparáda – Singles Digital Top 100 Oficiálna. IFPI Czech Republic. Note: insert 201729 into search. Retrieved July 25, 2017.
  47. ↑ "Spanishcharts.com – Selena Gomez feat. Gucci Mane – Fetish" Canciones Top 50. Retrieved July 25, 2017.
  48. ↑ "Sverigetopplistan – Sveriges Officiella Topplista". Sverigetopplistan. Retrieved July 21, 2017.
  49. ↑ "Swisscharts.com – Selena Gomez feat. Gucci Mane – Fetish". Swiss Singles Chart. Retrieved July 24, 2017.
  50. ↑ "Archive Chart: 2017-07-21" UK Singles Chart. Retrieved July 22, 2017.
  51. ↑ "Selena Gomez – Chart history" Billboard Hot 100 for Selena Gomez. Retrieved July 25, 2017.
  52. ↑ "Selena Gomez – Chart history" Billboard Pop Songs for Selena Gomez. Retrieved August 8, 2017.
  53. ↑ "Top 40/M Future Releases". All Access. All Access Music Group. Archived from the original on August 4, 2017. Retrieved August 4, 2017.
  54. ↑ "Top 40 Rhythmic Future Releases". AllAccess Music Group. 8 August 2017. Archived from the original on August 4, 2017. Retrieved 3 August 2017.
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