f.y.e.

FYE
Industry Retail
Founded Trumbull, Connecticut (1993 (1993))
Headquarters Albany, New York[1]
Products CDs, Blu-ray/DVDs, and Video games
Parent Trans World Entertainment
Website www.fye.com

FYE, (formerly stylized as fye; acronym for "For Your Entertainment"), is a chain of entertainment retail stores in the United States. As one of several Trans World Entertainment brands, it began in 1993 and was expanded in 2001 after buying out and rebranding mall-based Camelot, Strawberries, Record Town and Coconuts stores.

History

FYE store, Tower City Center, Cleveland, Ohio

The first FYE store opened in 1993 at the Trumbull Mall (now Westfield Trumbull) in Trumbull, Connecticut.[2][3] A second later opened in Eastview Mall in Victor, New York, and a third at Colonie Center in Colonie, New York in 1997.[4]

In 2001, Trans World unified its other mall-based stores under the "f.y.e." name after buying out Camelot Music. During that year, a major re-branding campaign made f.y.e. the brand name for all of Trans World Entertainment's mall-based retail stores as well as many freestanding locations, though some freestanding or strip mall stores continued to operate under regional brands like Planet Music. In 2016 the company changed the store and website branding to "FYE".

In 2006, Trans World began remodeling buildings that were former Coconut stores and Media Play outlets near Salt Lake City, Utah and Buffalo, New York into FYE superstores. In 2009 FYE closed over 100 locations[5] and 52 more in 2012. 2016 saw Trans World opening newFYE concept stores in multiple locations (such as the Rockaway Townsquare in Rockaway, NJ), with a new logo and look, a much bigger focus on pop-culture related items, and an expanded selection of vinyl records and modern turntables, while the selection of Blu-Rays, DVDs and CDs has been largely reduced.

References

  1. ↑ "FYE Corporate Office Headquarters". Corporate Office Headquarters. Retrieved 9 October 2015.
  2. ↑ "A mass-market push for interactive CD-ROM". USA Today. 11 November 1993. Retrieved 19 August 2011.
  3. ↑ Fitzpatrick, Eileen (5 July 1997). "Trans World at 25". Billboard. 109 (27): 68, 75, 76.
  4. ↑ "New FYE store eyes Colonie site". bizjournals.com. 19 May 1997. Retrieved 19 August 2011.
  5. ↑ Churchill, Chris (12 November 2009). "Trans World to close 125 FYE stores". Albany Times Union. Retrieved 14 January 2011.
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