Experian FootFall

FootFall Ltd[1] was founded in 1991 by John Gallagher and Brian Barnes. The company initially sold hardware solutions designed to measure pedestrian flows within UK shopping centres. The company evolved into a provider of information services based on pedestrian flow. FootFall systems are installed in 37 countries with customers primarily in the retail and retail property industries. In December 2005[2] Experian purchased FootFall Ltd at a cost of 36 million GBP.[3] Experian FootFall is a product of Experian PLC.

Experian sold the company to Tyco International in 2015 for £38.5 million.[4] It now trades as ShopperTrak.[5]

Areas of Interest

Pedestrian flow. Retail Conversion Rate. Customer Opportunity. Retail Peel Off. Dwell Time.

See also

References

  1. ↑ FootFall. Previously BJB Systems and Pointstyle Ltd Retrieved on 2008-05-24
  2. ↑ Experian purchases FootFall press release Retrieved on 2008-05-24
  3. ↑ Birmingham Mail- Sale of FootFall Retrieved on 2008-05-24
  4. ↑ "Divestment of FootFall". Experian. 21 July 2015. Retrieved 19 June 2017.
  5. ↑ "Shoppertrak". Shoppertrak. Retrieved 19 June 2017.
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