Experian Consumer Research

Simmons is a leading consumer research company.[1]

History of Experian Simmons

1954 - Willard R. Simmons,[2] founder of W.R. Simmons and Associates Research in New York, starts the original Simmons survey looking at TV advertising and its effect on shopping choices.[3]
1998 - Symmetrical Resources acquires Simmons[4]
2004 - Experian acquires Simmons[5]

Hispanic Consumer Research

Experian has particularly developed within the Hispanic marketing industry; the Simmons National Hispanic Consumer Study analyzes the influence of advertising language on purchasing decisions.[6] Simmons also partnered with Hispanic advertising organizations to further understanding of the influence of Hispanic culture on consumer behavior.[7]

References

  1. ↑ Ranked Among Research Companies - http://www.marketwatch.com/news/story/simmons-ranked-1-syndicated-research/story.aspx?guid=%7B4E9AEE83-FEEB-4D67-83FB-AB7B82C72CD7%7D&dist=hppr
  2. ↑ https://query.nytimes.com/gst/fullpage.html?res=9C07E0D61F31F933A15753C1A960958260
  3. ↑ http://www.vmr.com/research/560.html
  4. ↑ http://www.marketresearchworld.net/index.php?option=content&task=view&id=555&Itemid=
  5. ↑ http://www.experiangroup.com/corporate/news/releases/2004/2004-10-14/
  6. ↑ How to Capture the Attention of Hispanic Consumers - http://www.marketresearchworld.net/index.php?option=content&task=view&id=259&Itemid= - MarketResearchWorld.net 2005
  7. ↑ AHAA/Simmons Latino Cultural Identity Study - http://www.ahaa.org/media/Latino%20Identity%20Reserach%20Feb%202008.htm
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