Everlane

Everlane
Industry Retail
Founded 2010 (2010)
Founders
  • Michael Preysman
  • Jesse Farmer
Headquarters San Francisco, California United States
Area served
 The U.S. and Canada
Key people
 Rebekka Bay (Head of Product and Design)
Products Women's and Men's: Shoes, clothing, bags, accessories
Website everlane.com

Everlane is an online clothing retailer. The organization is headquartered in San Francisco, California and has a small team in New York City.[1] It is a leader in sustainable apparel and pricing transparency.[2][3]

History

Everlane was founded in 2010 by 25-year-old Michael Preysman; by 2011 the company had received $1.1 million in seed funding.[4] Everlane started with a referral invite list that gained 60,000 subscribers in 5 days although the company only had 1,500 T-shirts in inventory.[5] In 2012, Everlane opened a pop-up shop in New York during the holidays. The store was open for 2 weeks, with select merchandise available for purchase in-store.[6]

In 2014, Everlane began a partnership with delivery company Postmates to provide same-day delivery to consumers in San Francisco and New York.[7]

Everlane launched a mobile app in 2015. The app features the current weather updates in order to provide suggestions for what to wear alongside the weather descriptions.[8]

Management

In July 2015, the company appointed Rebekka Bay as Head of Product and Design. Bay was previously the Creative Director at Gap Inc. As of July 2015, the company said that Bay and her team will be based out of New York. Everlane's then current head of design, Petra Langerova, remained as an advisor.[9]

Publicity

The brand has received publicity via actress Angelina Jolie, who has been seen wearing Everlane loafers,[10] and carrying an Everlane tote bag.[11] Model Gigi Hadid has worn Everlane sneakers.[12]

Awards and honors

In 2015, founder Michael Preysman, was included in Forbes' 30 Under 30 for his work on the firm in "reinventing retail and E-Commerce."[13]

Philanthropy

For every item sold from its "100% Human" collection, Everlane donates $5 to the ACLU; the collection has sold out twice.[14]

References

  1. ↑ About Everlane
  2. ↑ Christine Birkner, How Clothing Brands Are Embracing Transparency to Meet the Growing Demand for Sustainable Apparel; Patagonia, Everlane and PACT lead the trend Adweek 5/1/2017
  3. ↑ CBS Price Transparency New Trend Among Emerging Clothing Retailers April 19, 2017
  4. ↑ "Everlane". Crunch Base. Retrieved October 24, 2015.
  5. ↑ Drell, Lauren. "Everlane: "You Don't Need to Pay a 7x Markup for High-quality Fashion". Mashable. Retrieved October 24, 2015.
  6. ↑ Dillet, Romain. "Clothing Startup Everlane Opens A Pop-Up Store In New York, Now Has 400,000 Active Members (TCTV)". TechCrunch. Retrieved October 18, 2015.
  7. ↑ Lawler, Ryan. "Postmates Partners With Everlane To Bring Customers Select Items On-Demand In San Francisco". TechCrunch. Retrieved October 18, 2015.
  8. ↑ Perez, Sarah. "Fashion Startup Everlane Arrives on Mobile with an App Catering to its Biggest Fans". TechCrunch. Retrieved October 18, 2015.
  9. ↑ Sherman, Lauren. "Everlane appoints Rebecca Bay Head of Product and Design". Business of Fashion. Retrieved October 18, 2015.
  10. ↑ Barsamian, Edward. "Angelina Jolie Pitt’s New Go-To Travel Shoe Is Surprisingly Affordable". Retrieved 2016-08-28.
  11. ↑ "Angelina Jolie and Olivia Munn's Favorite Tote Is About to Be Your Favorite Tote, Too". Retrieved 2016-08-28.
  12. ↑ Aemilia Madden,Gigi Hadid Wore the Affordable Sneakers Fashion Girls Love Whowhatwear MARCH 30, 2016
  13. ↑ O'Conner, Claire. "30 under 30: Meet the Young People Reinventing Retail and E-Commerce". Forbes. Retrieved October 18, 2015.
  14. ↑ Mara Leighton, Everyone is going crazy for this eco-friendly fashion collection that’s already sold out twice April 27, 2017
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