Everest Home Improvement

Everest
Private
Industry Home improvement
Founded 1965
Headquarters Cuffley, Hertfordshire, England
Services double glazing, home improvement
Owner Better Capital LLP
Website www.everest.co.uk

Everest Home Improvement (Everest Ltd) is a British double glazing and home improvement company.[1] Peter Mottershead is the company's CEO.[2]

History

In 1965, Everest was founded and became one of the first companies in the market of double glazing.[1] In what became a very fragmented market,[3] with over 3,000 companies,[1] the company grew to become the second biggest in the UK market by sales[1] and turnover[3] with 2.5% of the market (£165m sales) by 2009,[1] later rising to 3%.[3]

Private Equity firm Better Capital acquired the company in March 2012 for £25 million.[4] In November 2013, the company won the Interactive Media Awards in content, design, functionality, high standards of compliance and usability.[5][6]

In 2014, Everest windows introduced triple glazing to the volume market.[7][8]

Everest Windows were awarded Sales Team of the Year runner up and Sales Director of the Year runner up at the British Excellence in Sales & Marketing Awards in March 2015.[9]

Organisation

The company is headquartered in Cuffley, Hertfordshire and has manufacturing plants in Sittingbourne, Kent and Treherbert, Wales and [1][2] employs its own product development team, design team, installation team and sales team. The company employed over 1,000 people in 2009, each operating as a franchisee.[1]

Accreditations

Everest Windows is accredited by the British Board of Agrément (BBA),[10] the British Standards Institute (BSI),[11] The Glass and Glazing Federation (GGF),[12] The Conservatory Association,[13] The Fenestration Self-Assessment Scheme (FENSA)[14] and Interlay.[15] The company also carries the Government Endorsed Standards Trust Mark through the GGF.[16][17]

Advertising

Tan Hill Inn

Everest's slogan "Fit the best. Everest," written by advertising executive Rod Allen, was made memorable by the company's first television advert in the 1980s.[18] Filmed in 'Britain's highest pub' the Tan Hill Inn in Tan Hill, North Yorkshire, it attempted to showcase the draught-proofing of Everest double glazing by having television personality Ted Moult dropping a feather on one side of the pubs double-glazed windows, while a gale raged outside.[1][18][19] A new version of the advert featuring Craig Doyle, was produced in 2008.[20] It created some controversy after local planning officials recognized that Everest had not properly authorized the improvement work done to the filming location, as is required for commercial premises.[21][22]

Advertising bans

In 2008, the Advertising Standards Authority (ASA) banned the Everest Windows television advert for potentially misleading consumers as to the amount of hot water generated by a solar panel.[23] The advert was subsequently amended and allowed to be shown in the amended form.[23]

In 2011, the ASA banned an Everest ad for solar panels following claims of misleading consumers regarding potential cost savings.[24][25]

Which? Investigations

A report in April 2010 by consumer organisation Which? claimed that of 14 companies it investigated selling double glazing on the doorstep, most were employing "cowboy" sales tactics.[26][27][28] The report also added that while consumers trust local suppliers, they still prefer the national sellers because of their quality of products and long warranties.[29][30][31]

Turnover

During 2013, employing over 2,000 staff, the total operating profits for 2012-2013 were over £5.1 million.[32]

Products

References

  1. 1 2 3 4 5 6 7 8 James Hall (October 11, 2009). "Cleaning up on windows is just the start for Everest chief". Retrieved November 14, 2014.
  2. 1 2 "Everest launches its first ever National Sales Academy in St Albans". October 15, 2014. Retrieved November 14, 2014.
  3. 1 2 3 James Hurley (January 24, 2011). "Everest's profits climb 30pc as cost-cutting pays off". Retrieved November 24, 2014.
  4. ↑ "Moulton’s Better Capital buys Everest Windows for £25m". March 29, 2012. Retrieved November 24, 2014.
  5. ↑ "Interactive Media Awards". Retrieved November 24, 2014.
  6. ↑ Nicola Keene (November 6, 2013). "MBA wins Best in Class with Everest website redesign". Retrieved November 24, 2014.
  7. ↑ Gary Farmer (March 3, 2014). "Triple glazing: the green solution to Scotland’s Baltic Weather". Retrieved November 24, 2014. C1 control character in |title= at position 47 (help)
  8. ↑ Virginia Blackburn (June 16, 2014). "Everest reviews product range to focus on customers". Retrieved March 2, 2015.
  9. ↑ "Everest Excels in British Excellence in Sales and Marketing Awards". Retrieved June 25, 2015.
  10. ↑ "Window Energy Ratings Certificate 07/B011" (PDF). January 2011. Retrieved November 24, 2014.
  11. ↑ "Everest". Retrieved November 24, 2014.
  12. ↑ "Everest Home Improvements". Retrieved November 24, 2014.
  13. ↑ "Everest Home Improvements". Retrieved November 24, 2014.
  14. ↑ "Everest Windows". Retrieved November 24, 2014.
  15. ↑ "Interlay Members List". Retrieved November 24, 2014.
  16. ↑ "TrustMark glazier". Retrieved November 24, 2014.
  17. ↑ McGregor, Stephen (September 18, 1984). "Doorstep trade war of double glazing firms". The Glasgow Herald.
  18. 1 2 "Stag party suspected after Everest advert memorabilia is stolen from Britain's highest pub". December 16, 2010. Retrieved November 24, 2014.
  19. ↑ "Ted moults everest tv ad the best ever". Retrieved November 24, 2014.
  20. ↑ Gavin Newsham (June 13, 2008). "The Hard Sell". Retrieved November 24, 2014.
  21. ↑ Paul Stokes (May 30, 2008). "England's highest pub in television advert planning row". Retrieved November 24, 2014.
  22. ↑ "Top pub's solar panel TV advert fight". May 30, 2008. Retrieved November 24, 2014.
  23. 1 2 Ben Hall (October 22, 2008). "Everest ad banned over solar claim". Retrieved November 24, 2014.
  24. ↑ "'Misleading' solar panel advert banned". September 10, 2011. Retrieved November 24, 2014.
  25. ↑ Paul Newton (September 8, 2011). "ASA bans 'misleading' solar PV ad". Retrieved November 24, 2014.
  26. ↑ "Solar heat suppliers 'acting like cowboys'". April 24, 2008. Retrieved November 24, 2014.
  27. ↑ Martha Hickman (April 26, 2010). "Major solar panel firms 'misleading consumers'". Retrieved November 24, 2014.
  28. ↑ Alastair Jamieson (April 25, 2010). "Solar heating rip-off exposed by undercover probe". Retrieved November 24, 2014.
  29. ↑ "Best double glazing firms revealed by Which? poll". April 19, 2012. Retrieved November 24, 2014.
  30. ↑ "Double glazing sales tactics exposed". June 23, 2010. Retrieved November 24, 2014.
  31. ↑ "How Everest is changing the double glazing game". June 16, 2014. Retrieved November 24, 2014.
  32. ↑ "Everest Climbs Back To Profitability". May 21, 2014. Retrieved November 24, 2014.
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