Equinox Fitness

Equinox Fitness
Subsidiary
Genre Fitness
Headquarters New York, USA
Services Health Club
Owner The Related Companies
Number of employees
 18,000 (2009)[1]
Parent The Related Companies
Website www.equinox.com

Equinox Fitness is an American luxury fitness company which operates several separate fitness brands: Equinox, PURE Yoga, Blink Fitness, and SoulCycle. Within Equinox's portfolio of brands, there are more than 135 locations within every major city across the United States in addition to London, Toronto, and Vancouver. Its national headquarters is in New York City. Equinox is a subsidiary of The Related Companies, one of the largest real estate development and property management companies in the United States.

History

The first Equinox Fitness location opened in Manhattan's Upper West Side by the Errico family on September 23, 1991. In 2006, The Related Companies purchased Equinox Fitness from North Castle Partners and J.W. Childs Associates. In 2008, Equinox brought Pure Yoga to the United States from Hong Kong, which it operates separately. In 2011, Equinox entered a new market by launching Blink, a separate fitness company with a value-driven membership model. [2] [3] [4] [5]

2016 Ad campaign

In early 2016, the company got mixed reviews for images used in their latest advertising campaign.[6]

Hotel

In 2016, the upscale gym giant unveiled plans to open luxury hotels in New York City's Hudson Yards and Los Angeles by 2019. A Los Angeles location was announced in 2017 in Downtown Los Angeles neighborhood. The Frank Gehry designed development will consist of a 20 story hotel tower with 305 rooms. [7]

References

  1. ↑ "Equinox Holdings, Inc. | Company Profile from Hoover’s". Hoovers.com. Retrieved 2015-10-21.
  2. ↑ Beth Landman. "Sotomayor v. Equinox Fitness: The Case of the Canceled Membership". NYMag. Retrieved 2015-10-21.
  3. ↑ "Pure International". Pure International. 2015-08-16. Retrieved 2015-10-21.
  4. ↑ "Catholic Church Equinox Ad Campaign Controversy: Equinox Fitness Club Nude Man Nun Ad Campaign". PopCrunch. 2008-02-04. Retrieved 2015-10-21.
  5. ↑ Erika Owen (2016-02-17). "Equinox to Launch Hotel Brand with a Focus on Fitness Away From Home". TravelandLeisure. Retrieved 2019-04-19. Check date values in: |access-date= (help)
  6. ↑ Jackie Willis, etonline (January 5, 2016). ""Model Lydia Hearst Breastfeeds Twins in Bizarre Equinox Gym Campaign"". Retrieved January 6, 2016.
  7. ↑ https://urbanize.la/post/surprise-grand-avenue-project-files-construction-permits
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