Empower MediaMarketing

Empower MediaMarketing
Formerly called
 Media That Works
Private
Industry Advertising, Marketing, Media
Founded 1985
Headquarters Cincinnati, Ohio, United States
Number of locations
 Three
Area served
 United States
Services Media planning, Media buying, Digital Marketing, WOMM
Number of employees
 160 Employees
Website www.empowermm.com

Empower MediaMarketing is an independently owned[1] and award-winning[2] marketing agency headquartered in Cincinnati, Ohio offering across-the-board media planning, consumer research, digital creative and development, search marketing, word of mouth marketing and analytics[3] for clients including Fifth Third Bank,[4] Ashley HomeStore, Shaw Floors, Famous Footwear, Rust-Oleum, Gorilla Glue[5], Wendy's[6] and others.

History

Mary Beth Price, former media planner and buyer for Leo Burnett, Procter and Gamble and A.C. Nielsen, founded Media That Works—now Empower MediaMarketing—in Cincinnati in 1985. Price stepped down as CEO in 1997 but remains on Empower's board of directors along with her husband, Bill Price. After leaving Empower, she was the Richard A. Forsythe Chair of Entrepreneurship at Miami University in Oxford, Ohio and earned multiple awards: McCall's/Ad Week Best Woman in Advertising Award, Cincinnati Business Person of the Year, Forbes/Advertising Age Media Maven, Ad Club of Cincinnati Silver Medalist, Leadership Cincinnati participant and YWCA Career Woman of Achievement.[7]

Empower’s current CEO is Mary Beth’s son, Jim Price[8], who has led the company since 2008. In the time Jim has served as CEO, Empower revenue has grown by 56% and employee headcount has also increased by 50%. In 2016, Empower reported its highest revenues since its founding in 1985.

Jim is very active in his community, both serving as a Board member and mentor with the Cincinnati Youth Collaborative[9]. He is also on the Board of Trustees for ArtsWave[10], Board of Directors for REDI Cincinnati, sits on the Cincinnati USA Regional Chamber Board[11], Chairs the Summit Country Day Marketing Committee and is the past Board President for Starfire Council. [12]

Today, Empower employs 160 people and has yearly billings over $300 Million.[6]

Awards

Media Post's 2016 Agency of the Year

References

  1. ↑ "Special Report: The Deloitte Cincinnati 100" (PDF). The Enquirer. March 16, 2008. Retrieved 5 April 2011.
  2. ↑ "OMMA Awards". Media Post Event. Media Post. Retrieved 5 April 2011.
  3. ↑ "Exclusive Interview with Empower MediaMarketing". The WOMMA Word. Word of Mouth Marketing Association. Retrieved 6 April 2011.
  4. ↑ "Fifth Third Bank Selects Empower MediaMarketing As New Media AOR". www.mediapost.com. Retrieved 2017-06-02.
  5. ↑ "Empower MediaMarketing Wins $175 Million Ashley HomeStore Media AOR". www.mediapost.com. Retrieved 2017-06-02.
  6. 1 2 "One of Cincinnati's Largest Marketing Firms". www.bizjournals.com. Retrieved 2017-06-05.
  7. ↑ "2007 Missouri Honor Medal Winners". Missouri School of Journalism. Missouri School of Journalism. Retrieved 6 April 2011.
  8. ↑ "Jim Price joins Empower MediaMarketing board of directors - Media Life Magazine". medialifemagazine.com. Retrieved 2017-06-12.
  9. ↑ "http://www.cycyouth.org/who-we-are/board/". Cincinnati Youth Collaborative. Retrieved 2017-06-12. External link in |title= (help)
  10. ↑ Partners, US DIgital. "Volunteer Leadership". www.theartswave.org. Retrieved 2017-06-12.
  11. ↑ "Chamber Board - Cincinnati USA Regional Chamber". www.cincinnatichamber.com. Retrieved 2017-06-12.
  12. ↑ "Starfire Council Of Greater Cincinnati Inc overview for 2013-2015". www.missionandvision.org. Retrieved 2017-06-12.
  13. ↑ "Media Agency Of The Year: Empower MediaMarketing". www.mediapost.com. Retrieved 2017-06-02.
  14. ↑ "ABBI Awards – 2016 Winners – Gabbcon | It's All About Audience". gabbcon.com. Retrieved 2017-06-02.
  15. ↑ "Best Places 2010". Best Places to Work. Advertising Age.
  16. ↑ "Meet the 2009 Class of Forty Under 40". The Business Journal. The Business Courier. 10 August 2009. Retrieved 6 April 2011.
  17. ↑ "OMMA Awards 2009". OMMA Awards 2009. MediaPost. Retrieved 6 April 2011.
  18. ↑ "Empower MediaMarketing wins 2010 WebAward for Red Robin Restaurants Web Design". Web Awards. Web Marketing Association. Retrieved 6 April 2011.
  19. ↑ "2010 Winner's Gallery". WOMMY Awards. Word of Mouth Marketing Association. Retrieved 6 April 2011.
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