Eloquii

Eloquii
Corporation
Industry Retail
Founded 2014
Headquarters Columbus, Ohio and New York, New York
Key people
 Jodi Arnold, Mariah Chase, Julie Carnevale, Duffy Sweeney, Steve Zawada, Minty Zhou
Products Plus-size clothing
Website ELOQUII.com

Eloquii is a privately owned online retailer offering women's plus-size clothing and accessories.[1] Eloquii was launched in response to consumer demand for stylish clothing choices for plus-size women.[1][2] The name 'Eloquii' is a hybrid of 'eloquent' and 'soliloquy.'[3]

History

Eloquii originally was part of The Limited, which started the line in 2011. Under The Limited ownership, Eloquii items were available through a few retail stores. The first brick-and-mortar location for Eloquii was opened in Detroit in April 2012.[4] Sun Capital Partners, the owners of The Limited, decided to focus on "core brands" and close Eloquii in the summer of 2013, one year and a half after starting it.[5]

The brand was revived in February 2014 by former Eloquii employees as well as investor John Auerbach.[6] In November 2014, Eloquii closed on a $6 million Series A round. In April 2016, the company closed on a $15 million Series B round of funding. The round was led by Acton Capital Parters with participation from Wildcat Capital Management and Blue Sky Venture Capital, as well as existing investors Greycroft Partners, Daher Capital, and Female Founders Fund.[7]

In 2016, Eloquii operated with 35 full-time employees; half in Columbus, Ohio headquarters and the other half in Long Island City, New York.[7]

Products

The store's product concept is trend-driven and contemporary fashion for women sized 14 to 24, with limited new product introduced every two to three weeks.[6]

Models

Eloquii's models include French plus-size model Clémentine Desseaux, who has also modeled for UK retailer Evans, as well as Igigi, Anna Scholz, and Bree Warren.[8]

References

  1. 1 2 Zmuda, Natalie (November 7, 2011). "The Limited Wakes Up to Plus-Size Potential". Advertising Age. Retrieved May 15, 2014.
  2. ↑ Feldman, Jamie (March 19, 2014). "How One Online Retailer Is Changing The World Of Plus-Size Fashion". The Huffington Post. Retrieved May 15, 2014.
  3. ↑ http://racked.com/archives/2014/02/20/eloquii-relaunches.php
  4. ↑ Eaton, Dan (April 27, 2012). "Limited testing plus-size addition". Columbus Business First. Retrieved May 15, 2014.
  5. ↑ Feran, Tim (March 1, 2014). "Ex-Limited employees revive fashion line with online store". The Columbus Dispatch. Retrieved May 15, 2014.
  6. 1 2 http://www.plus-model-mag.com/2014/02/plus-size-fashion-news-eloquii-is-back/
  7. 1 2 Moin, David (2016-04-07). "Eloquii, With Another Round of Funding, Maneuvers for Growth". WWD. Retrieved 2017-02-14.
  8. ↑ http://www.plus-model-mag.com/2014/03/plus-size-model-clementine-desseaux-talks-the-term-plus-size-more-in-her-interview-with-refinery29/
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