Elkjøp
 | |
| Industry | Retail |
|---|---|
| Founded | 16 March 1962 |
| Headquarters | Lørenskog, Norway |
Key people | Jaan Ivar Semlitsch (CEO, Elkjøp Nordic AS) |
| Products | Consumer electronics, white goods, brown goods |
| Revenue | £2.3 billion (2013-2014) |
Number of employees | 10,500 |
| Parent | Dixons Carphone |
| Website |
www |
Elkjøp (translates as El buy) better known as Elgiganten outside Norway, is the largest consumer electronics retailer in the Nordic countries, with 400 stores in six countries and 10,000 employees.[1] It is owned by Dixons Carphone, who bought it in 1999, then removing the company from Oslo Stock Exchange.
It was founded by Trygve Fjetland on 16 March 1962.[2]
Elkjøp also had sister stores outside the Nordic countries, namely in Czech Republic and in Slovakia. These were sold in 2014. The company as a whole sold for £2.3 billion in 2013-2014.[3] Means of maintaining the low prices include huge bulk purchases and accompanying stockpiles, efficient use of big department stores instead of costly downtown shops, and an extensive array of no-name or lesser known brands. Because the sales are mostly based on volume, customers in seek of more in-depth technical expertise may turn to stores specialized in the intended product group.
Most stores in the Elkjøp corporation have a 30-day full refund policy which allows consumers to try the product at home and still return it for any given reason,[4] often with the exception of, including mobile phones, software, internal hardware components and consumables, which need to be sealed.
Operations
Elkjøp trades under several different brands:
| Country | Local name | Number of stores |
|---|---|---|
 Denmark | Elgiganten | 37 |
 Faroe Islands | Elding | 2 |
 Finland | Gigantti | 38 |
 Greenland | Elgiganten | 2 |
 Iceland | Elko | 4 |
 Norway | Elkjøp/Lefdal | 119 |
 Sweden | Elgiganten | 75 |
External links
- Norwegian site
- Finnish site
- Swedish site
- Danish site
- Icelandic site
- Faroese site
- Financial Hilights for 2003-2004
References
- ↑ Employees and stores count http://www.elkjop.no/is-bin/INTERSHOP.enfinity/WFS/store-elkjop-Site/no_NO/-/NOK/El_GetCMSContent-Start;pgid=oyCz6oZK.LxSR0EjcIZBwx1e0000-63abrix?MenuId=1114&ContentType=content&ContentKey=2513 (in Norwegian)
- ↑ Ottesen, Gregers (19 March 2012). "Billigkjedens gründer". Dagens Næringsliv. p. 18.
- ↑ Sales http://www.elkjop.no/is-bin/INTERSHOP.enfinity/WFS/store-elkjop-Site/no_NO/-/NOK/El_GetCMSContent-Start;pgid=oyCz6oZK.LxSR0EjcIZBwx1e0000vVSWtuVj;sid=xp8L58vWfJYJ54LLuSrC4SoVlSo1BhQTr2Y=?MenuId=2310&ContentType=content&ContentKey=2513 (in Norwegian)
- ↑ 30-day refund explained http://www.elkjop.no/is-bin/INTERSHOP.enfinity/WFS/store-elkjop-Site/no_NO/-/NOK/El_GetCMSContent-Start;pgid=oyCz6oZK.LxSR0EjcIZBwx1e0000-63abrix?MenuId=1105&ContentType=content&ContentKey=5440 (in Norwegian)