Elite Matrimony

Elite Matrimony
Type of site
Matrimonial
Owner Matrimony.com Ltd.
Created by Murugavel Janakiraman
Launched 2008 (2008)

Elite Matrimony is an Indian matrimonial website that caters to wealthy individuals or their families seeking matrimonial alliances. The site was founded by Murugavel Janakiraman who is located in Chennai. EliteMatrimony matchmaking service fee ranges from 50,000 rupees to over rupees 2 lakh. Its services are available to only those it formally invites to avail them.[1] The site offers 100% discreet and confidential service. It belongs to Matrimony.com Ltd whose flagship brand is BharatMatrimony. This site is seen as one that follows the trend of sites that cater to niche areas such as the overweight, those with AIDS, those who are manglik, those who don't want dowry, those with disabilities, those for whom it is a second marriage, or those who work for the government or with BPO companies.[2] The website offers services of dedicated staff who assist members in searching potential partners.[3] According to the Indian Express it is the first site of its kind.[4] The site was founded in 2008.[5]

Neerja Dasani writing in CounterCurrents.org sees the existence of this site as an example of the inability of economic growth to break social barriers.[6]

References

  1. Khan, Sabia (2011-10-31). "High-end matrimonial portals exclusively for HNIs". The Economic Times. Retrieved 23 June 2013.
  2. Papnai, Chitra (2009-03-28). "Special connections". The Telegraph. Retrieved 23 June 2013.
  3. "These relationship managers will find you the ideal match". Yahoo. 2011-06-23. Retrieved 23 June 2013.
  4. "Match-making web portal for plus-size people!". 2009-09-02. Retrieved 23 June 2013.
  5. Matsa, Dhanya (2008-12-26). "Now, pay Rs 1 lakh and net a prize catch". The New Indian Express. Retrieved 23 June 2013.
  6. Dasani, Neerja (2009-10-13). "Caste In The Matrimonial Net". countercurrents.org. Retrieved 23 June 2013.
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