El Mundo Today

El Mundo Today
"La actualidad del mañana" ("The today of tomorrow")
Type Satirical online newspaper
Format Website, radio, press, theatre, television
Founder(s) Xavi Puig and Kike García
Website elmundotoday.com

El Mundo Today is an online satirical newspaper published in Spain. Its public launch was in January 2009, and it is currently active. The website adopts the style of the online press although the content of the publication is totally fictitious and humorous, using the format of the traditional press to create parody and satire.

The success of the humorous portal has allowed its expansion in the form of collaborations in the written press, on the radio, the theatre and on television.

Origin

The project, which has been created, written and directed by Xavi Puig and Kike García,[1] emerged from the idea and the necessity of selling a television program resembling a news program, but with humorous content. To support the project they created El Mundo Today, but the website quickly expanded, gaining ground and growing as an independent project.

Radio

In September 2010, El Mundo Today started its collaboration with Prisa Radio with false weekly information bulletins in the program Hoy por Hoy on the station es:Cadena SER and on "Atrévete", of Cadena Dial. In October 2011, the collaboration with Cadena Dial passed to M80 Radio, as the morning program "Morning 80" and continued until July 2012].

In September 2012, the collaboration with Hoy por Hoy for the program "The Window" coincided with an important restructuring of the channel's programs.

From September 2011 to May 2013, El Mundo Today had its own program on Cadena SER that was broadcast on Saturdays at 15:30.

For radio and televisual collaborations, Xavi Puig and Kike Garcia rely on the presenter Juanra Bonet. In the weekly program, they added as contributors Gabriel Salvadó, Francesc Orteu, Fernando Costilla and Biel Perelló. The last, Biel Perelló, also works as an author and actor on the theatrical works of El Mundo Today.

Since September 2015, El Mundo Today presents, together with artist Xoel Lopez, the musical humour program "OhMyLol!". [SON Estrella Galicia], which broadcasts on Saturday mornings on Cadena SER.

The Press

For a year since May 2012, the leisure supplement "On Madrid" of the newspaper El País commissioned El Mundo Today to produce the last page of the magazine where they provided local weekly reviews of fictional locals and parodied leisure and trend magazines. The section ended with the disappearance of the supplement.

Theatre

In March 2015, El Mundo Today unveils its own newscast live from the Cines Maldá in Barcelona. On stage are Juanra Bonet, Xavi Puig, Kike García and Biel Perelló.

Television

After producing twelve false news reports for the producer El Terrat, that they published on ElTerrat.tv and on YouTube, the same producer in 2009 gave El Mundo Today a section on the New Year's program of La Sexta, titled "How to beat the New Year" and presented by Berto Romero and Ana Morgade. In these audio-visual collaborations, Xavi Puig and Kike García rely on Javi Cordón and Pablo Bujosa in the team, and on the presenter Laura Duran.

In 2015, El Mundo Today starts its own section in the late night show "El Último Mono" ("The Last Monkey") on the television station La Sexta. These news bulletins are presented by Juanra Bonet.

From June 2015, El Mundo Today produces two weekly video bulletins for Atresmedia presented by Nikki García under the name "El Mundo Today 24 Horas".

Controversy

The satirical and parodic character of the news has, in some cases, let to those referred to in the stories to ask for them to be removed, as they were not be aware of the humorous content of the page.[2]

El Mundo Today obtained a great media coverage after the Colombian news channel NTN24 broadcast as true some of its satirical information, even arriving to connect directly with its correspondent in Madrid.[3]

Also they were notorious for the threats received towards the presenter Mariló Montero and the singer Pitingo for both humorous articles in those mentioned. Both complaints were objects of censorship in the social networks and it is possible that this led to even more spread of the content that it intended to censor, by virtue of the Streisand effect.

False Pitingo quotes

An article on 26 March 2015 titled Björk to retire due to fear of a Pitingo cover claimed that Björk had decided to retire because she feared that the flamenco soul singer Pitingo might produce a cover of her music (the joke being that Pitingo is notorious for producing covers of many famous artists).[4]

Not El Mundo Today

The website Not El Mundo Today links to stories in serious newspapers which seem like they could be headlines in El Mundo Today. It fulfils the same role as "Not The Onion" does for the satirical newspaper The Onion.

See also

References

  1. ↑ http://www.reysombra.com/2011/12/29/entweetvistados-elmundotoday-quien-se-abra-un-blog-de-gatitos-lo-peta-fijo/
  2. ↑ http://www.elmundo.es/elmundo/2010/03/31/comunicacion/1270054635.html
  3. ↑ http://www.elmundo.es/elmundo/2013/04/04/comunicacion/1365072049.html
  4. ↑ http://www.billboard.com/articles/columns/latin/6517215/pitingo-el-mundo-today-satire-bjork-quotes
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